Squishmallow Axolotl

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

-19.8%

Conversion, latest week

3.1%

Market size, estimated

£46Ka year

Peak month

December4.0× the quietest month

Top search term

axolotl plush43K searches a year

Listings sell for £12.39 on average, from £5.86 to £39.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.39 that is £0 to £1K a year per listing.

Average price

£12.39under the $15 to $100 sweet spot

Price range

£5.86–£39.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #1,201 within Dolls & Accessories. It carries 364 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

95%

Out of stock, average day

12.4%

Average rank

#1,201in Dolls & Accessories

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

364per listing

Listings tracked

58

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

0Amazon's first-year sales bar

Average brand age

18 months