Squishmallow 16 Inch
FailShoppers spend only $36K a year here, so Squishmallow 16 Inch is a Fail.
- Flapen Score
- 43 / 100Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 4443
- Market size
- £36K/yr210K searches / yr
- 90-day growth
- -24.9%search demand this quarter
- Competition
- 28%top-5 click share · 14 brands · 108 sellers
Flapen Score
Squishmallow 16 Inch against its category
The dotted line is the Toys & Games average. Past it, Squishmallow 16 Inch is stronger. Inside it, weaker.
Market
The Squishmallow 16 Inch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Squishmallow 16 Inch 210K times last year and spent an estimated £36K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -24.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £36Ka year
- Peak month
- December7.7× the quietest month
- Top search term
- squishmallows large 24 inch23K searches a year
02 · Price
A sale here is worth £17.30.
Listings sell for £17.30 on average, from £7.61 to £39.67. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.30 that is £0 to £2K a year per listing.
- Average price
- £17.30inside the $15 to $100 sweet spot
- Price range
- £7.61–£39.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,163 within Dolls & Accessories. It carries 578 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 88%
- Out of stock, average day
- 11.1%
- Average rank
- #1,163in Dolls & Accessories
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 578per listing
- Listings tracked
- 66
04 · Newcomers
Amazon counts 1 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Squishmallow 16 Inch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Squishmallows Original 20-Inch Noelani the Teal Axolotl | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3
- Price
- £39.00
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 9mo ago
Squishmallows Original 16-Inch Pace the Tan Fennec Fox - Large Ultrasoft Official Plush
- Price
- £18.27
- Rating
- 4.7/5
- Reviews
- 117
- Age
- 3y ago
Squishmallows Original 16 Inch - Brody the Winking Dark Blue Dino
- Price
- £15.01
- Rating
- 4.5/5
- Reviews
- 297
- Age
- 1y ago
Squishmallows Original 16 Inch - Morlai the Coral Manatee
- Price
- £10.30
- Rating
- 4.5/5
- Reviews
- 297
- Age
- 1y ago
Squishmallows Original 16 Inch - Preeto the Olive Green Slug
- Price
- £13.41
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago
Trending
90-day click momentum
Squishmallows Original 16-Inch Cam the Cat with a Purple Beanie Large-Sized Plush
- Price
- £22.40
- Rating
- 4.7/5
- Reviews
- 691
- Age
- 3y ago
Squishmallows Original 16-Inch Tortuga the Teal Alligator
- Price
- £15.91
- Rating
- 4.8/5
- Reviews
- 738
- Age
- 1y ago
Kekeso Dinosaur Plush Hugging Pillow Cute Stuffed Animal Plush Toy Throw Pillow (Unicorn 45cm/17.71in)
- Price
- £11.60
- Rating
- 4.5/5
- Reviews
- 643
- Age
- 5y ago
Squishmallows Original 16 Inch - Brody the Winking Dark Blue Dino
- Price
- £15.01
- Rating
- 4.5/5
- Reviews
- 297
- Age
- 1y ago
Squishmallows Original 20 Inch - Cooper the Tan Dog Extra Large-Sized Ultrasoft Squishmallow Plush
- Price
- £29.12
- Rating
- 4.7/5
- Reviews
- 450
- Age
- 1y ago
Newest
by launch dateSquishmallows Original 20-Inch Noelani the Teal Axolotl | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3
- Price
- £39.00
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 9mo ago
Squishmallows Original 20-Inch Arnold the Grey and White Sheepdog | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3
- Price
- £30.75
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 9mo ago
Squishmallows Original 20-Inch Chloe the Strawberry Milkshake Poodle
- Price
- £32.19
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 1y ago
Squishmallows Original 16-Inch Tortuga the Teal Alligator
- Price
- £15.91
- Rating
- 4.8/5
- Reviews
- 738
- Age
- 1y ago
Squishmallows Original 16-Inch Ingred the Dark Purple Cow | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3
- Price
- £15.55
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
14 rising
Sellers
108
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
28%
Top 20: 68%
Open market
7%
- Squishmallows75%
- Kekeso5%
- Jazwares5%
- AMOZO4%
- Kellytoy3%
- Mewaii2%
- Open — no brand owns it (8 brands, 7%)
Demand
Squishmallow 16 Inch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Search terms
Top Squishmallow 16 Inch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squishmallows large 24 inch23K/yr
- 20 inch squishmallow28K/yr
- squishmallow 16 inch33K/yr
- 16 inch squishmallow24K/yr
- squishmallow 20 inch23K/yr
- squishmallow large 20 inch5K/yr
- jumbo squishmallow7K/yr
- 40 cm squishmallow5K/yr
- 24 inch squishmallow6K/yr
- squishmallow cushion12K/yr
Reviews and returns
What reviews say buyers love and hate about Squishmallow 16 Inch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
sizing is off
Really big
Too small
Looks cheap and is very overpriced
I am pretty disappointed in the quality
Need improvement
Item received does not match photos
photos mislead
Picture not true to size
Its expensive for what you get really
Looks cheap and is very overpriced
For money it was ok a bit expensive
Had to return as it smelled awful
Weird smell
Love
Lovely and soft
Its soft and like a cuddle pillow
Soft and squishy
Good seller
Good Quality
Great product
Good value
Value for money
Good value for money
good size
I was surprised by the size
Nice and large
Pillow
Very good very soft and flufy
Perfect for comfort cuddle toy
Return
1.2% Return rate 71% Fixable by listing
sizing is off
Really big
Too small
Looks cheap and is very overpriced
I am pretty disappointed in the quality
Need improvement
Item received does not match photos
photos mislead
Picture not true to size
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squishmallow 16 Inch questions
Answered from the same tracked data.