Squish a Longs

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months

214K

Growth, 90 days vs prior 90

-30.5%

Conversion, latest week

1.9%

Market size, estimated

£49Ka year

Peak month

November3.9× the quietest month

Top search term

squish a longs99K searches a year

Listings sell for £11.84 on average, from £6.34 to £22.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.84 that is £1K to £3K a year per listing.

Average price

£11.84under the $15 to $100 sweet spot

Price range

£6.34–£22.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #997 within Novelty & Gag Toys. It carries 416 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

91%

Out of stock, average day

6.7%

Average rank

#997in Novelty & Gag Toys

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

416per listing

Listings tracked

22

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months