squish a longs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great415.64avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.84avg listing price — sweet spot $15–$100
Price range
Okay£6.34–£22.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 214K searches
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, squish a longs is a £49K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
squish a longs market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £71K–£95K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #997
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 77%
- Out of stock
- 6.7%
- Avg brand age
- 31 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
124
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
0%
- Squish-a-longs93%
- Jazwares4%
- Squishmallows3%
Demand
Weekly Amazon search volume, last 49 weeks — -30.5% search growth over the last 90 days.Top squish a longs search terms
- squish a longs99K/yr
- squishalong50K/yr
- squish-a-longs22K/yr
- squish a long14K/yr
- squish alongs12K/yr
- squishalongs by original squishmallows11K/yr
- squishmallow squish alongs5K/yr
Top squish a longs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Squish-a-longs 25-Pack - Series 3 - (25) 1 Mini-Squish 5 Accessories 1 Ring * Collectors Guide - Collect Trade & Play
Squish-a-longs£16.264.7★417 rev
Squish-a-longs Multipack Includes 2 Clip-a-longs and 40 Mini-Squish - Amazon Exclusive
Squish-a-longs£20.344.7★417 rev
Squish-a-longs Mini-Squish 8-Pack (Wave 4 Style 1) includes: Cadence the Lavender Fennec Fox Fizzy the Yellow Lizard Pollyanna the Pink Cow | Collectable Cute Toy Toys for Children Toys
Squish-a-longs£6.944.6★109 rev
Squish-a-longs Mini-Squish 14-Pack (Wave 4 Style 1) includes Nicolas the Lavender Spotted Bat Amelia the Cheese Mouse Diane the Peach Bigfoot
Squish-a-longs£7.944.5★163 rev
Squish-a-longs Mini-Squish 14-Pack (Wave 5 Style 2) includes Melrose the Blue Cassowary Trenton the Green Praying Mantis Andres the Brown Sheltie
Squish-a-longs£11.634.5★163 rev
Newest
by launch date
Squish-a-longs Best Buds Pack Includes 2 Mystery Mini-Squish (Series 2 Wave 5)
Squish-a-longs£16.138 rev
Squish-a-longs Pokémon Centre Playset by Jazwares Collect Trade and Play (4) Mini-Squish (Chansey Marill Pikachu Snorlax) and (3) Mini-Squish accessories (Beanbag Chair Bed Healing Bag).
Squish-a-longs£14.58103 rev
Squish-a-longs Mini-Squish 14-Pack (Wave 5 Style 1) includes Valentine the Red Bat Kitty the Dark Pink Unicorn Kayce the Unicorn Panda
Squish-a-longs£12.88163 rev
Squish-a-longs Mini-Squish 14-Pack (Wave 5 Style 2) includes Melrose the Blue Cassowary Trenton the Green Praying Mantis Andres the Brown Sheltie
Squish-a-longs£11.63163 rev
Squish-a-longs Mini-Squish 25-Pack (Wave 5 Style 1) - (25) 1 Mini-Squish 5 Accessories 1 Ring * Collectors Guide - Collect Trade & Play
Squish-a-longs£15.95417 rev
Trending
90-day click momentum
Squishmallows Cross Body Bag for Kids and Teens Cute Shoulder Sling Bag Cam The Cat Phone Mini Backpack for Travel Money Holiday (Multi Cam)
Squishmallows£11.524.7★
Squish-a-longs Pokémon Centre Playset by Jazwares Collect Trade and Play (4) Mini-Squish (Chansey Marill Pikachu Snorlax) and (3) Mini-Squish accessories (Beanbag Chair Bed Healing Bag).
Squish-a-longs£14.584.6★
Squish-a-longs Mini-Squish 14-Pack (Wave 5 Style 2) includes Melrose the Blue Cassowary Trenton the Green Praying Mantis Andres the Brown Sheltie
Squish-a-longs£11.634.5★
Squish-a-longs Mini-Squish 25-Pack (Wave 5 Style 1) - (25) 1 Mini-Squish 5 Accessories 1 Ring * Collectors Guide - Collect Trade & Play
Squish-a-longs£15.954.7★
Squish-a-longs 8 Pack (STYLE 1- W2) - (8) 1 Mini-Squish with (2) Accessories (1) Ring and a Collectors Guide - Collect Trade & Play
Squish-a-longs£10.354.6★
What buyers say about squish a longs
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic Gift”
“Good quality”
“Worth the money”
“Great toys”
“they make a great addition to the collection”
“Its easy to pack away and carry around, which is great for taking on trips or keeping children entertained when out and about”
“Its pretty sturdy”
“an ideal size for the ring attachment it comes with”
“The extra little accessories are super cute too”
“theyre great for imaginative play”
What buyers complain about
“Beyond tiny”
“hard”
“Dusty box and dirty not sure why if there new”
“I think they are a little expensive for what they are”
“The strap is not very long”
Top return reasons
Common questions
- Is squish a longs profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 22 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Skip it (35/100).
- How competitive is the squish a longs niche?
- 3 brands and 124 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in squish a longs?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Product Condition. The return rate is 0.7%.
- What does it cost to enter the squish a longs niche?
- Listings span £6.34–£22.84; the average listing price is £11.84 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.