Squish a Longs
brand-locked demand (top 5 brands take 100% of clicks) — Squish a Longs doesn't clear our bar today.
Flapen Score
Is Squish a Longs profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Squish a Longs is a £49K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Squish a Longs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -30.5% over the last 90 days and 1.9% of searches end in a purchase.
£49K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 22 products
Top Squish a Longs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Squish-a-longs 25-Pack - Series 3 - (25) 1 Mini-Squish 5 Accessories 1 Ring * Collectors Guide - Collect Trade & Play
- Price
- £16.26
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 1y ago
Squish-a-longs Multipack Includes 2 Clip-a-longs and 40 Mini-Squish - Amazon Exclusive
- Price
- £20.34
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 1y ago
Squish-a-longs Mini-Squish 8-Pack (Wave 4 Style 1) includes: Cadence the Lavender Fennec Fox Fizzy the Yellow Lizard Pollyanna the Pink Cow | Collectable Cute Toy Toys for Children Toys
- Price
- £6.94
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago
Squish-a-longs Mini-Squish 14-Pack (Wave 4 Style 1) includes Nicolas the Lavender Spotted Bat Amelia the Cheese Mouse Diane the Peach Bigfoot
- Price
- £7.94
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 1y ago
Squish-a-longs Mini-Squish 14-Pack (Wave 5 Style 2) includes Melrose the Blue Cassowary Trenton the Green Praying Mantis Andres the Brown Sheltie
- Price
- £11.63
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 11mo ago
Trending
90-day click momentum
Squishmallows Cross Body Bag for Kids and Teens Cute Shoulder Sling Bag Cam The Cat Phone Mini Backpack for Travel Money Holiday (Multi Cam)
- Price
- £11.52
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 1y ago
Squish-a-longs Pokémon Centre Playset by Jazwares Collect Trade and Play (4) Mini-Squish (Chansey Marill Pikachu Snorlax) and (3) Mini-Squish accessories (Beanbag Chair Bed Healing Bag).
- Price
- £14.58
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 11mo ago
Squish-a-longs Mini-Squish 14-Pack (Wave 5 Style 2) includes Melrose the Blue Cassowary Trenton the Green Praying Mantis Andres the Brown Sheltie
- Price
- £11.63
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 11mo ago
Squish-a-longs Mini-Squish 25-Pack (Wave 5 Style 1) - (25) 1 Mini-Squish 5 Accessories 1 Ring * Collectors Guide - Collect Trade & Play
- Price
- £15.95
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 11mo ago
Squish-a-longs 8 Pack (STYLE 1- W2) - (8) 1 Mini-Squish with (2) Accessories (1) Ring and a Collectors Guide - Collect Trade & Play
- Price
- £10.35
- Rating
- 4.6/5
- Reviews
- 2,287
- Age
- 1y ago
Newest
by launch date
Squish-a-longs Best Buds Pack Includes 2 Mystery Mini-Squish (Series 2 Wave 5)
- Price
- £16.13
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 11mo ago
Squish-a-longs Pokémon Centre Playset by Jazwares Collect Trade and Play (4) Mini-Squish (Chansey Marill Pikachu Snorlax) and (3) Mini-Squish accessories (Beanbag Chair Bed Healing Bag).
- Price
- £14.58
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 11mo ago
Squish-a-longs Mini-Squish 14-Pack (Wave 5 Style 1) includes Valentine the Red Bat Kitty the Dark Pink Unicorn Kayce the Unicorn Panda
- Price
- £12.88
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 11mo ago
Squish-a-longs Mini-Squish 14-Pack (Wave 5 Style 2) includes Melrose the Blue Cassowary Trenton the Green Praying Mantis Andres the Brown Sheltie
- Price
- £11.63
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 11mo ago
Squish-a-longs Mini-Squish 25-Pack (Wave 5 Style 1) - (25) 1 Mini-Squish 5 Accessories 1 Ring * Collectors Guide - Collect Trade & Play
- Price
- £15.95
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 flat
Sellers
124
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
0%
- Squish-a-longs93%
- Jazwares4%
- Squishmallows3%
Squish a Longs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Squish a Longs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- squish a longs99K/yr
- squishalong50K/yr
- squish-a-longs22K/yr
- squish a long14K/yr
- squish alongs12K/yr
- squishalongs by original squishmallows11K/yr
- squishmallow squish alongs5K/yr
What reviews say buyers love and hate about Squish a Longs
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Fantastic Gift”
“Good quality”
“Worth the money”
“Great toys”
“they make a great addition to the collection”
What buyers complain about
78% of reviews“Beyond tiny”
“hard”
“Dusty box and dirty not sure why if there new”
“I think they are a little expensive for what they are”
“The strap is not very long”
Squish a Longs return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Squish a Longs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
