Squid Game Mask
FailShoppers spend only $8K a year here, so Squid Game Mask is a Fail.
- Flapen Score
- 30 / 100Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 4430
- Market size
- £8K/yr64K searches / yr
- 90-day growth
- -29.9%search demand this quarter
- Competition
- 76%top-5 click share · 11 brands · 35 sellers
Flapen Score
Squid Game Mask against its category
The dotted line is the Toys & Games average. Past it, Squid Game Mask is stronger. Inside it, weaker.
Market
The Squid Game Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Squid Game Mask 64K times last year and spent an estimated £8K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 30 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -29.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £8Ka year
- Peak month
- October18.4× the quietest month
- Top search term
- squid game mask42K searches a year
02 · Price
A sale here is worth £9.26.
Listings sell for £9.26 on average, from £4.32 to £16.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £9.26 that is £926 to £2K a year per listing.
- Average price
- £9.26under the $15 to $100 sweet spot
- Price range
- £4.32–£16.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £926–£2K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #1,718 within Dress-Up Accessories. It carries 285 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 85%
- Out of stock, average day
- 4.2%
- Average rank
- #1,718in Dress-Up Accessories
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 285per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Squid Game Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Boland - Triangle Mask soldier guard player face mask Korean game mask game costume carnival theme party (Triangle)
- Price
- £6.08
- Rating
- 4.3/5
- Reviews
- 289
- Age
- 4y ago

Rubies Official Squid Game 3x Guard Mask Set Adult Fancy Dress
- Price
- £11.63
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 11mo ago

Boland - Leader Boss Mask soldier guard player face mask Korean game mask game costume carnival theme party (Leader)
- Price
- £5.33
- Rating
- 4.1/5
- Reviews
- 268
- Age
- 4y ago

Disguise Squid Game Triangle
- Price
- £8.71
- Rating
- 4.0/5
- Reviews
- 772
- Age
- 3y ago

Yeesabella Korean Traditional Game Guard Mask Novelty Masks Circle Triangle Square Boss Front Frontman Face Mask for Soldier- Guardian Player Costume Carnival Theme Party
- Price
- £7.76
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago
Trending
90-day click momentum
Alaoo Cosplay Mask for Men Women Morph Face Cover with Gloves Full Head Cover Mask for Cosplay Halloween Dress Up Party Costume Unisex Men Women
- Price
- £4.32
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 8mo ago

Boolavard Game Cosplay Mask Square Circle Triangle Game Masks Full Face Cover (Boss)
- Price
- £7.23
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Disguise Netflix Squid Game Circle Fancy Dress Mask for Adults Official Squid Games Inspired by Iconic Squid Games Series Perfect for Halloween and Carnival
- Price
- £9.02
- Rating
- 4.0/5
- Reviews
- 772
- Age
- 2y ago

Boland - Triangle Mask soldier guard player face mask Korean game mask game costume carnival theme party (Triangle)
- Price
- £6.08
- Rating
- 4.3/5
- Reviews
- 289
- Age
- 4y ago

Adults Squid Game Guard Square Fancy Dress Face Masks Masquerade Halloween Party
- Price
- £10.59
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 4y ago
Newest
by launch date
Alaoo Cosplay Mask for Men Women Morph Face Cover with Gloves Full Head Cover Mask for Cosplay Halloween Dress Up Party Costume Unisex Men Women
- Price
- £4.32
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 8mo ago

Rubies Official Squid Game 3x Guard Mask Set Adult Fancy Dress
- Price
- £11.63
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 11mo ago

Boolavard Game Cosplay Mask Square Circle Triangle Game Masks Full Face Cover (Boss)
- Price
- £7.23
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Yeesabella Korean Traditional Game Guard Mask Novelty Masks Circle Triangle Square Boss Front Frontman Face Mask for Soldier- Guardian Player Costume Carnival Theme Party
- Price
- £7.76
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago

Aristo Solutions Lifelike 3D Printing Full Face Mask Breathable Lightweight and Comfortable Great for Cosplay Parties Halloween Carnival and Events Squid Player 456 Squid Games
- Price
- £12.22
- Rating
- 4.0/5
- Reviews
- 572
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
35
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
12%
- Boland40%
- Rubies19%
- Disguise14%
- Yeesabella8%
- amscan4%
- Alaoo3%
- Open — no brand owns it (5 brands, 12%)
Demand
Squid Game Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 18.4×
Search terms
Top Squid Game Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squid game mask42K/yr
- squid games mask6K/yr
- squid game masks3K/yr
- squid game mask kids7K/yr
- squid game guard mask3K/yr
- squid game mask square1K/yr
- kids squid game mask2K/yr
Reviews and returns
What reviews say buyers love and hate about Squid Game Mask
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Flimsy plastic and arrived cracked
Crazy expensive for a very flimsy mask
Flimsy weak plastic and arrived split
Quality isn't great, it's plastic, so you get warm quickly since there are no breathing holes
Overpriced
Uncomfortable to wear
Love
Good quality
Return
2.9% Return rate 55% Fixable by listing
Quality isn't great, it's plastic, so you get warm quickly since there are no breathing holes
Flimsy plastic and arrived cracked
Crazy expensive for a very flimsy mask
Flimsy weak plastic and arrived split
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squid Game Mask questions
Answered from the same tracked data.









