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Squid Game Mask

Fail

Shoppers spend only $8K a year here, so Squid Game Mask is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£8K/yr64K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
76%top-5 click share · 11 brands · 35 sellers

Flapen Score

Squid Game Mask against its category

The dotted line is the Toys & Games average. Past it, Squid Game Mask is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squid Game Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squid Game Mask 64K times last year and spent an estimated £8K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
1.4%
Market size, estimated
£8Ka year
Peak month
October18.4× the quietest month
Top search term
squid game mask42K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £4.32 to £16.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £9.26 that is £926 to £2K a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£4.32–£16.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£926–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #1,718 within Dress-Up Accessories. It carries 285 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
85%
Out of stock, average day
4.2%
Average rank
#1,718in Dress-Up Accessories
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
285per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Squid Game Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£842£2K£3K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

35

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • Boland40%
  • Rubies19%
  • Disguise14%
  • Yeesabella8%
  • amscan4%
  • Alaoo3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Squid Game Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 18.4×

Search terms

Top Squid Game Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squid game mask42K/yr
  • squid games mask6K/yr
  • squid game masks3K/yr
  • squid game mask kids7K/yr
  • squid game guard mask3K/yr
  • squid game mask square1K/yr
  • kids squid game mask2K/yr

Reviews and returns

What reviews say buyers love and hate about Squid Game Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength63%−0.74

Flimsy plastic and arrived cracked

Crazy expensive for a very flimsy mask

Flimsy weak plastic and arrived split

Quality-Overall13%+3.89

Quality isn't great, it's plastic, so you get warm quickly since there are no breathing holes

Value For Money13%−0.08

Overpriced

Comfort-Overall13%+1.01

Uncomfortable to wear

Love

Quality-Overall100%+3.89

Good quality

Return

2.9% Return rate 55% Fixable by listing

Size-Overall36%▁▅█▁▁▁
Advertised Vs Actual Product18%▁▁▁▁▁█
Quality-Overall14%█▁▁▁▁▃

Quality isn't great, it's plastic, so you get warm quickly since there are no breathing holes

Material Quality9%▁█▁▁▁▁
Strength9%▁▁▁▁█▁

Flimsy plastic and arrived cracked

Crazy expensive for a very flimsy mask

Flimsy weak plastic and arrived split

FAQ

Common Squid Game Mask questions

Answered from the same tracked data.