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Squid Game Mask

Fail

Shoppers spend an estimated $8K a year here, so Squid Game Mask is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£8K/yr64K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
76%top-5 click share · 11 brands · 35 sellers

Flapen Score

Squid Game Mask against its category

The dotted line is the Toys & Games average. Past it, Squid Game Mask is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squid Game Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squid Game Mask 64K times last year and spent an estimated £8K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
1.4%
Market size, estimated
£8Ka year
Peak month
October18.4× the quietest month
Top search term
squid game mask42K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £4.32 to £16.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £9.26 that is £926 to £2K a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£4.32–£16.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£926–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #1,718 within Dress-Up Accessories. It carries 285 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
85%
Out of stock, average day
4.2%
Average rank
#1,718in Dress-Up Accessories
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
285per listing
Listings tracked
13

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Squid Game Mask products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£842£2K£3K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

35

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

12%

  • Boland40%
  • Rubies19%
  • Disguise14%
  • Yeesabella8%
  • amscan4%
  • Alaoo3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Squid Game Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 18.4×

Search terms

Top Squid Game Mask search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • squid game mask42K/yr
  • squid games mask6K/yr
  • squid game masks3K/yr
  • squid game mask kids7K/yr
  • squid game guard mask3K/yr
  • squid game mask square1K/yr
  • kids squid game mask2K/yr

Reviews and returns

What reviews say buyers love and hate about Squid Game Mask

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Quality-Overall”
63%of negative reviews mention “Strength”
2.9%of orders come back
“Flimsy plastic and arrived cracked”
A buyer, on “Strength”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Squid Game Mask questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data