squid game mask
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Review moat
Great285.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad£4.32–£16.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
Market size
Bad£8K£8K/yr · 64K searches
According to Flapen's Amazon United Kingdom niche tracking, squid game mask is a £8K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
squid game mask market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £23K–£28K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,718
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 23%
- Out of stock
- 4.2%
- Avg brand age
- 38 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
35
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
12%
- Boland40%
- Rubies19%
- Disguise14%
- Yeesabella8%
- amscan4%
- Alaoo3%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -29.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 18.4×
Top squid game mask search terms
- squid game mask42K/yr
- squid games mask6K/yr
- squid game masks3K/yr
- squid game mask kids7K/yr
- squid game guard mask3K/yr
- squid game mask square1K/yr
- kids squid game mask2K/yr
Top squid game mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boland - Triangle Mask soldier guard player face mask Korean game mask game costume carnival theme party (Triangle)
Boland£6.084.3★289 rev
Rubies Official Squid Game 3x Guard Mask Set Adult Fancy Dress
Rubies£11.634.5★28 rev
Boland - Leader Boss Mask soldier guard player face mask Korean game mask game costume carnival theme party (Leader)
Boland£5.334.1★268 rev
Disguise Squid Game Triangle
Disguise£8.714.0★772 rev
Yeesabella Korean Traditional Game Guard Mask Novelty Masks Circle Triangle Square Boss Front Frontman Face Mask for Soldier- Guardian Player Costume Carnival Theme Party
Yeesabella£7.764.0★16 rev
Newest
by launch date
Alaoo Cosplay Mask for Men Women Morph Face Cover with Gloves Full Head Cover Mask for Cosplay Halloween Dress Up Party Costume Unisex Men Women
Alaoo£4.327 rev
Rubies Official Squid Game 3x Guard Mask Set Adult Fancy Dress
Rubies£11.6328 rev
Boolavard Game Cosplay Mask Square Circle Triangle Game Masks Full Face Cover (Boss)
Boolavard£7.231 rev
Yeesabella Korean Traditional Game Guard Mask Novelty Masks Circle Triangle Square Boss Front Frontman Face Mask for Soldier- Guardian Player Costume Carnival Theme Party
Yeesabella£7.7616 rev
Aristo Solutions Lifelike 3D Printing Full Face Mask Breathable Lightweight and Comfortable Great for Cosplay Parties Halloween Carnival and Events Squid Player 456 Squid Games
Aristo Solutions£12.22572 rev
Trending
90-day click momentumAlaoo Cosplay Mask for Men Women Morph Face Cover with Gloves Full Head Cover Mask for Cosplay Halloween Dress Up Party Costume Unisex Men Women
Alaoo£4.323.8★
Boolavard Game Cosplay Mask Square Circle Triangle Game Masks Full Face Cover (Boss)
Boolavard£7.235.0★
Disguise Netflix Squid Game Circle Fancy Dress Mask for Adults Official Squid Games Inspired by Iconic Squid Games Series Perfect for Halloween and Carnival
Disguise£9.024.0★
Boland - Triangle Mask soldier guard player face mask Korean game mask game costume carnival theme party (Triangle)
Boland£6.084.3★
Adults Squid Game Guard Square Fancy Dress Face Masks Masquerade Halloween Party
amscan£10.594.3★
What buyers say about squid game mask
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
What buyers complain about
“Flimsy plastic and arrived cracked”
“Quality isn't great, it's plastic, so you get warm quickly since there are no breathing holes”
“Overpriced”
“Uncomfortable to wear”
Top return reasons
Common questions
- Is squid game mask profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (30/100).
- How competitive is the squid game mask niche?
- 11 brands and 35 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in squid game mask?
- Top complaints mined from reviews: Strength, Quality-Overall, Value For Money. The return rate is 2.9%.
- When does demand for squid game mask peak?
- Demand peaks in Oct–Nov; the busiest month runs 18.4× the quietest.
- What does it cost to enter the squid game mask niche?
- Listings span £4.32–£16.90; the average listing price is £9.26 (sweet spot $15–$100). The average incumbent carries 285 reviews — the moat a new listing must climb.