Squid Game Costume
FailDemand is soft, at -50.2% this quarter, so Squid Game Costume is a Fail.
- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £14K/yr486K searches / yr
- 90-day growth
- -50.2%search demand this quarter
- Competition
- 58%top-5 click share · 9 brands · 28 sellers
Flapen Score
Squid Game Costume against its category
The dotted line is the Toys & Games average. Past it, Squid Game Costume is stronger. Inside it, weaker.
Market
The Squid Game Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Squid Game Costume 486K times last year and spent an estimated £14K. The top 5 brands take 89% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.
- Searches, last 12 months
- 486K
- Growth, 90 days vs prior 90
- -50.2%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £14Ka year
- Peak month
- October38.7× the quietest month
- Top search term
- squid game costume203K searches a year
02 · Price
A sale here is worth £23.76.
Listings sell for £23.76 on average, from £6.08 to £36.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £23.76 that is £2K to £6K a year per listing.
- Average price
- £23.76inside the $15 to $100 sweet spot
- Price range
- £6.08–£36.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 4.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #3,876 within Dress-Up Accessories. It carries 82 reviews at 3.92 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 63%
- Out of stock, average day
- 4.5%
- Average rank
- #3,876in Dress-Up Accessories
- Average rating
- 3.92 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 82per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Squid Game Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disguise Player 456 Fancy costume Adult Female Movie 20.8 oz (590 g)
- Price
- £25.56
- Rating
- 3.0/5
- Reviews
- 70
- Age
- 3y ago

AMSLSIU Kids Squid Costume Halloween Outfit Fun Sea Animal Red Squid Jumpsuit Cosplay Costume For Boys Girls Dress Up Role Play Sea Themed Party Dress Up Role Play Dressing Red S
- Price
- £22.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Funidelia Official Squid Game Netflix Costume for Men and Women with triangle mask Squid Game Jumpsuit for Adult Carnival Halloween and Party Costumes - Size L - XL
- Price
- £31.92
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 4y ago

Disguise Player 456 Fancy costume Adult Male Movie
- Price
- £26.34
- Rating
- 3.3/5
- Reviews
- 67
- Age
- 3y ago

Rubies Official Squid Game Player 456 Deluxe Costume Adult Fancy Dress Size Extra Small
- Price
- £23.61
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 11mo ago
Trending
estimated 90-day click momentum
AMSLSIU Kids Squid Costume Halloween Outfit Fun Sea Animal Red Squid Jumpsuit Cosplay Costume For Boys Girls Dress Up Role Play Sea Themed Party Dress Up Role Play Dressing Red S
- Price
- £22.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Black
- Price
- £13.97
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Disguise Player 456 Fancy costume Adult Female Movie 20.8 oz (590 g)
- Price
- £25.56
- Rating
- 3.0/5
- Reviews
- 70
- Age
- 3y ago

Funidelia Official Squid Game Netflix Costume for Men and Women with triangle mask and weapon Squid Game Jumpsuit for Adult Carnival Halloween and Party Costumes - Size L - XL
- Price
- £35.34
- Rating
- 3.8/5
- Reviews
- 38
- Age
- 2y ago

Funidelia Official Squid Game Netflix Costume for Men and Women with square mask Squid Game Jumpsuit for Adult Carnival Halloween and Party Costumes - Size S - M
- Price
- £30.28
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 4y ago
Newest
by launch date
AMSLSIU Kids Squid Costume Halloween Outfit Fun Sea Animal Red Squid Jumpsuit Cosplay Costume For Boys Girls Dress Up Role Play Sea Themed Party Dress Up Role Play Dressing Red S
- Price
- £22.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

5 pcs Guard Costume - Halloween Costumes For Men - Adult & Teen One Size Fits All - 2025 Trending Fancy Dress - UK Based Brand
- Price
- £14.51
- Rating
- 3.5/5
- Reviews
- 53
- Age
- 9mo ago

Rubies Official Squid Game Player 456 Deluxe Costume Adult Fancy Dress Size Extra Small
- Price
- £23.61
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 11mo ago

Rubies Official Squid Game 3x Guard Mask Set Adult Fancy Dress
- Price
- £11.63
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 11mo ago

Rubies Official Squid Game Supervisor Deluxe Adult Costume Adult Fancy Dress Size Medium
- Price
- £28.75
- Rating
- 3.3/5
- Reviews
- 32
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
28
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
8%
- Disguise49%
- Rubies17%
- Funidelia14%
- AMSLSIU6%
- Boland4%
- shumintaojin4%
- Open — no brand owns it (3 brands, 8%)
Demand
Squid Game Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 38.7×
Search terms
Top Squid Game Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- squid game costume203K/yr
- squid game costume kids91K/yr
- squid games costume20K/yr
- squid game outfit23K/yr
- kids squid game costume24K/yr
- squid game guard costume16K/yr
- squid games costume kids14K/yr
- squid game costumes4K/yr
- squid game costume kids 9-1023K/yr
- squid game player costume7K/yr
Reviews and returns
What reviews say buyers love and hate about Squid Game Costume
We read the reviews and the return reasons for every product selling here.
“Crazy expensive for a very flimsy mask”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squid Game Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









