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Squid Game Costume

Fail

Demand is soft, at -50.2% this quarter, so Squid Game Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£14K/yr486K searches / yr
90-day growth
-50.2%search demand this quarter
Competition
58%top-5 click share · 9 brands · 28 sellers

Flapen Score

Squid Game Costume against its category

The dotted line is the Toys & Games average. Past it, Squid Game Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squid Game Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squid Game Costume 486K times last year and spent an estimated £14K. The top 5 brands take 89% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
486K
Growth, 90 days vs prior 90
-50.2%
Conversion, latest week
0.1%
Market size, estimated
£14Ka year
Peak month
October38.7× the quietest month
Top search term
squid game costume203K searches a year

02 · Price

A sale here is worth £23.76.

Listings sell for £23.76 on average, from £6.08 to £36.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £23.76 that is £2K to £6K a year per listing.

Average price
£23.76inside the $15 to $100 sweet spot
Price range
£6.08–£36.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #3,876 within Dress-Up Accessories. It carries 82 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
63%
Out of stock, average day
4.5%
Average rank
#3,876in Dress-Up Accessories
Average rating
3.92 starsAmazon United Kingdom average 4.36 stars
Average reviews
82per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Squid Game Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

28

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

8%

  • Disguise49%
  • Rubies17%
  • Funidelia14%
  • AMSLSIU6%
  • Boland4%
  • shumintaojin4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Squid Game Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 38.7×

Search terms

Top Squid Game Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squid game costume203K/yr
  • squid game costume kids91K/yr
  • squid games costume20K/yr
  • squid game outfit23K/yr
  • kids squid game costume24K/yr
  • squid game guard costume16K/yr
  • squid games costume kids14K/yr
  • squid game costumes4K/yr
  • squid game costume kids 9-1023K/yr
  • squid game player costume7K/yr

Reviews and returns

What reviews say buyers love and hate about Squid Game Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength38%−0.41

Crazy expensive for a very flimsy mask

Flimsy weak plastic and arrived split

Advertised Vs Actual Product25%−0.23

Not as described

Value For Money13%−0.10

Overpriced

Size-Overall4%+1.44

the fit is meant to be a little loose like in the series which I actually preferred because it made moving around and sitting easy

Material Quality4%+0.69

The material feels like standard fancy dress polyester rather than everyday sportswear

Love

Size-Overall17%+1.44

Size wise it runs fairly true

Quality-Overall17%+0.69

The quality is decent rather than amazing so I would not treat it as regular clothing

Comfort-Overall17%+0.69

it was comfortable enough to wear for an evening

Fun/Entertainment Experience17%+0.69

Fun costume

Ease Of Use17%+0.69

it did exactly what I needed without much effort

Return

4.4% Return rate 68% Fixable by listing

Size-Overall60%▁██▆▇▅

the fit is meant to be a little loose like in the series which I actually preferred because it made moving around and sitting easy

Quality-Overall12%▁▁▁▁█▆
Advertised Vs Actual Product10%▁▁▃▁▁█

Not as described

Stitch/Finish/Polish7%▁▁▃█▁▁
Strength2%▁▁▁▁█▁

Crazy expensive for a very flimsy mask

Flimsy weak plastic and arrived split

FAQ

Common Squid Game Costume questions

Answered from the same tracked data.