Squid Game Costume
soft demand (-50.2% this quarter) — Squid Game Costume doesn't clear our bar today.
Flapen Score
Is Squid Game Costume profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Squid Game Costume is a £14K/yr Amazon United Kingdom market (486K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Squid Game Costume: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -50.2% over the last 90 days and 0.1% of searches end in a purchase.
£14K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.
0/100
page quality · 19 products
Top Squid Game Costume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Disguise Player 456 Fancy costume Adult Female Movie 20.8 oz (590 g)
- Price
- £25.56
- Rating
- 3.0/5
- Reviews
- 70
- Age
- 3y ago
AMSLSIU Kids Squid Costume Halloween Outfit Fun Sea Animal Red Squid Jumpsuit Cosplay Costume For Boys Girls Dress Up Role Play Sea Themed Party Dress Up Role Play Dressing Red S
- Price
- £22.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Funidelia Official Squid Game Netflix Costume for Men and Women with triangle mask Squid Game Jumpsuit for Adult Carnival Halloween and Party Costumes - Size L - XL
- Price
- £31.92
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 4y ago
Disguise Player 456 Fancy costume Adult Male Movie
- Price
- £26.34
- Rating
- 3.3/5
- Reviews
- 67
- Age
- 3y ago
Rubies Official Squid Game Player 456 Deluxe Costume Adult Fancy Dress Size Extra Small
- Price
- £23.61
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 11mo ago
Trending
90-day click momentumAMSLSIU Kids Squid Costume Halloween Outfit Fun Sea Animal Red Squid Jumpsuit Cosplay Costume For Boys Girls Dress Up Role Play Sea Themed Party Dress Up Role Play Dressing Red S
- Price
- £22.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Black
- Price
- £13.97
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago
Disguise Player 456 Fancy costume Adult Female Movie 20.8 oz (590 g)
- Price
- £25.56
- Rating
- 3.0/5
- Reviews
- 70
- Age
- 3y ago
Funidelia Official Squid Game Netflix Costume for Men and Women with triangle mask and weapon Squid Game Jumpsuit for Adult Carnival Halloween and Party Costumes - Size L - XL
- Price
- £35.34
- Rating
- 3.8/5
- Reviews
- 38
- Age
- 2y ago
Funidelia Official Squid Game Netflix Costume for Men and Women with square mask Squid Game Jumpsuit for Adult Carnival Halloween and Party Costumes - Size S - M
- Price
- £30.28
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 4y ago
Newest
by launch dateAMSLSIU Kids Squid Costume Halloween Outfit Fun Sea Animal Red Squid Jumpsuit Cosplay Costume For Boys Girls Dress Up Role Play Sea Themed Party Dress Up Role Play Dressing Red S
- Price
- £22.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
5 pcs Guard Costume - Halloween Costumes For Men - Adult & Teen One Size Fits All - 2025 Trending Fancy Dress - UK Based Brand
- Price
- £14.51
- Rating
- 3.5/5
- Reviews
- 53
- Age
- 9mo ago
Rubies Official Squid Game Player 456 Deluxe Costume Adult Fancy Dress Size Extra Small
- Price
- £23.61
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 11mo ago
Rubies Official Squid Game 3x Guard Mask Set Adult Fancy Dress
- Price
- £11.63
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 11mo ago
Rubies Official Squid Game Supervisor Deluxe Adult Costume Adult Fancy Dress Size Medium
- Price
- £28.75
- Rating
- 3.3/5
- Reviews
- 32
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
28
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
8%
- Disguise49%
- Rubies17%
- Funidelia14%
- AMSLSIU6%
- Boland4%
- shumintaojin4%
- Open — no brand owns it (3 brands, 8%)
Squid Game Costume demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 38.7×
Top Squid Game Costume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- squid game costume203K/yr
- squid game costume kids91K/yr
- squid games costume20K/yr
- squid game outfit23K/yr
- kids squid game costume24K/yr
- squid game guard costume16K/yr
- squid games costume kids14K/yr
- squid game costumes4K/yr
- squid game costume kids 9-1023K/yr
- squid game player costume7K/yr
What reviews say buyers love and hate about Squid Game Costume
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Size wise it runs fairly true”
“The quality is decent rather than amazing so I would not treat it as regular clothing”
“it was comfortable enough to wear for an evening”
“Fun costume”
“it did exactly what I needed without much effort”
What buyers complain about
83% of reviews“Crazy expensive for a very flimsy mask”
“Not as described”
“Overpriced”
“the fit is meant to be a little loose like in the series which I actually preferred because it made moving around and sitting easy”
“The material feels like standard fancy dress polyester rather than everyday sportswear”
Squid Game Costume return rate & reasons
Why buyers send it back, as a share of all return requests.
4.4%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Squid Game Costume questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
