squid game costume
Skip itSoft demand (-50.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Incredible82.21avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£23.76avg listing price — sweet spot $15–$100
Price range
Good£6.08–£36.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.4%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£14K£14K/yr · 486K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, squid game costume is a £14K/yr Amazon United Kingdom market (486K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
squid game costume market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £95K–£119K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #3,876
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 26%
- Out of stock
- 4.5%
- Avg brand age
- 44 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
28
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
8%
- Disguise49%
- Rubies17%
- Funidelia14%
- AMSLSIU6%
- Boland4%
- shumintaojin4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — -50.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 38.7×
Top squid game costume search terms
- squid game costume203K/yr
- squid game costume kids91K/yr
- squid games costume20K/yr
- squid game outfit23K/yr
- kids squid game costume24K/yr
- squid game guard costume16K/yr
- squid games costume kids14K/yr
- squid game costumes4K/yr
- squid game costume kids 9-1023K/yr
- squid game player costume7K/yr
Top squid game costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disguise Player 456 Fancy costume Adult Female Movie 20.8 oz (590 g)
Disguise£25.563.0★70 rev
AMSLSIU Kids Squid Costume Halloween Outfit Fun Sea Animal Red Squid Jumpsuit Cosplay Costume For Boys Girls Dress Up Role Play Sea Themed Party Dress Up Role Play Dressing Red S
AMSLSIU£22.240.0★0 rev
Funidelia Official Squid Game Netflix Costume for Men and Women with triangle mask Squid Game Jumpsuit for Adult Carnival Halloween and Party Costumes - Size L - XL
Funidelia£31.924.0★94 rev
Disguise Player 456 Fancy costume Adult Male Movie
Disguise£26.343.3★67 rev
Rubies Official Squid Game Player 456 Deluxe Costume Adult Fancy Dress Size Extra Small
Rubies£23.614.2★39 rev
Newest
by launch dateAMSLSIU Kids Squid Costume Halloween Outfit Fun Sea Animal Red Squid Jumpsuit Cosplay Costume For Boys Girls Dress Up Role Play Sea Themed Party Dress Up Role Play Dressing Red S
AMSLSIU£22.240 rev
5 pcs Guard Costume - Halloween Costumes For Men - Adult & Teen One Size Fits All - 2025 Trending Fancy Dress - UK Based Brand
Halloweenmania£14.5153 rev
Rubies Official Squid Game Player 456 Deluxe Costume Adult Fancy Dress Size Extra Small
Rubies£23.6139 rev
Rubies Official Squid Game 3x Guard Mask Set Adult Fancy Dress
Rubies£11.6328 rev
Rubies Official Squid Game Supervisor Deluxe Adult Costume Adult Fancy Dress Size Medium
Rubies£28.7532 rev
Trending
90-day click momentumAMSLSIU Kids Squid Costume Halloween Outfit Fun Sea Animal Red Squid Jumpsuit Cosplay Costume For Boys Girls Dress Up Role Play Sea Themed Party Dress Up Role Play Dressing Red S
AMSLSIU£22.240.0★
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Black
shumintaojin£13.974.6★
Disguise Player 456 Fancy costume Adult Female Movie 20.8 oz (590 g)
Disguise£25.563.0★
Funidelia Official Squid Game Netflix Costume for Men and Women with triangle mask and weapon Squid Game Jumpsuit for Adult Carnival Halloween and Party Costumes - Size L - XL
Funidelia£35.343.8★
Funidelia Official Squid Game Netflix Costume for Men and Women with square mask Squid Game Jumpsuit for Adult Carnival Halloween and Party Costumes - Size S - M
Funidelia£30.284.1★
What buyers say about squid game costume
What buyers praise and complain about, mined from review topics.What buyers love
“Size wise it runs fairly true”
“The quality is decent rather than amazing so I would not treat it as regular clothing”
“it was comfortable enough to wear for an evening”
“Fun costume”
“it did exactly what I needed without much effort”
What buyers complain about
“Crazy expensive for a very flimsy mask”
“Not as described”
“Overpriced”
“the fit is meant to be a little loose like in the series which I actually preferred because it made moving around and sitting easy”
“The material feels like standard fancy dress polyester rather than everyday sportswear”
Top return reasons
Common questions
- Is squid game costume profitable to sell on Amazon United Kingdom?
- The niche generates £14K/yr across 19 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -50.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the squid game costume niche?
- 9 brands and 28 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in squid game costume?
- Top complaints mined from reviews: Strength, Advertised Vs Actual Product, Value For Money. The return rate is 4.4%.
- When does demand for squid game costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 38.7× the quietest.
- What does it cost to enter the squid game costume niche?
- Listings span £6.08–£36.19; the average listing price is £23.76 (sweet spot $15–$100). The average incumbent carries 82 reviews — the moat a new listing must climb.