Squid Game
weak search conversion (0.8%) — Squid Game doesn't clear our bar today.
Flapen Score
Is Squid Game profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Squid Game is a £40K/yr Amazon United Kingdom market (389K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Feb–Jul–Aug. Verdict: Skip it — 49/100.
Squid Game: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.9% over the last 90 days and 0.8% of searches end in a purchase.
£40K
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 37 products
Top Squid Game products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gonggi Korean game squid gamess traditional game Korean folk game sets Gonggi Stones Family Travel Game Party Games
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 114
- Age
- 1y ago
MEGA Squid Game Action Figure Building Toy The Staircase with 1707 Pieces Motion and Poseable Figure for Collectors HYL45
- Price
- £71.14
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 1y ago
IMC Toys Squid Game Young-Hee Doll from the Netflix Series Play Red Light Green Light With The Electronic Doll Has Movement Sensors And Eyes Light Up Gift Toy for Adults Age +17
- Price
- £30.98
- Rating
- 4.4/5
- Reviews
- 372
- Age
- 1y ago
12Pack Korean Sugar Candy Making Tool kit for Squid Game Chocolate Biscuit
- Price
- £5.56
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 1y ago
Top Trumps Squid Game Limited Edition Entertaining Dedicated Deck Card Game for 2 plus players makes a great gift for ages 17 plus
- Price
- £8.20
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 1y ago
Trending
90-day click momentum
Gonggi Korean Game Traditional Stone Catching Game 5-Piece Gonggi Jack Set Classic Korean Folk Games for Kids & Adults Fun Party Games Family Travel Game for Skill & Coordination
- Price
- £6.70
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 1y ago
Gonggi Korean Games Cross Necklace with Secret Compartment Character Ten Shaped Pendant Printed Design Handmade Jewelry Fashion Game Accessories
- Price
- £10.70
- Rating
- 3.1/5
- Reviews
- 7
- Age
- 1y ago
IMC Toys Squid Game Young-Hee Doll from the Netflix Series Play Red Light Green Light With The Electronic Doll Has Movement Sensors And Eyes Light Up Gift Toy for Adults Age +17
- Price
- £30.98
- Rating
- 4.4/5
- Reviews
- 372
- Age
- 1y ago
12Pack Korean Sugar Candy Making Tool kit for Squid Game Chocolate Biscuit
- Price
- £5.56
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 1y ago
Gonggi Korean Game Set Traditional Toss Filled with Steel Beads and Catch Game with 5 Gonggi Stones Challenging Hand Eye Coordination Games Suitable for Kids & Adults
- Price
- £4.00
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 1y ago
Newest
by launch date
Squid Game YuMe Piggy Bank Capsule (Single Character)
- Price
- £12.96
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 1y ago
Grupo Erik Perpetual Calendar - Squid Game Merch | Desk Calendar Home Office Desk Accessories Home Decor Accessories | Young-Hee Squid Game Gifts
- Price
- £20.90
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 1y ago
Squid Game - Ultimate Battle Board Game
- Price
- £13.17
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 1y ago
Gonggi Game Gonggi Korean Game Squid Game Gonggi Gonggi Weighted Stones Dice Korean Traditional Weighted Gong gi Game Set christmas & birthday gift.
- Price
- £5.44
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago
MEGA Squid Game Action Figure Building Toy The Staircase with 1707 Pieces Motion and Poseable Figure for Collectors HYL45
- Price
- £71.14
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
24 falling
Sellers
141
Top-5 brand share
57%
Top 20: 96%
Top-5 click share
47%
Top 20: 83%
Open market
38%
- Generic15%
- IMC Toys14%
- Funko12%
- MEGA9%
- Grupo Erik6%
- KATIMI5%
Squid Game demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Jul, Aug · busiest ÷ quietest = 8.1×
Top Squid Game search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- squid game222K/yr
- squid games39K/yr
- squid game toys33K/yr
- squid game lego10K/yr
- squid game merch22K/yr
- squid game figures5K/yr
- squid game doll6K/yr
- squid game plush6K/yr
- squid game games8K/yr
- squid games toys4K/yr
What reviews say buyers love and hate about Squid Game
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Very good excellent quality very bright”
“Works well and is a fun novelty toy”
“It is a cheap price”
“Was brought as a present”
“just what he wanted”
What buyers complain about
87% of reviews“Not good quality”
“would like a refund as this is not at all what was advertised”
“coming off already”
“The stones are constantly falling out and my son has hurt his fingers too trying to get the light to stop flickering off and on and just renaming on”
“Box doesnt fit together to close”
Squid Game return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Squid Game questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
