Spy Kit
FailShoppers spend only $45K a year here, so Spy Kit is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £45K/yr143K searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 57%top-5 click share · 11 brands · 68 sellers
Flapen Score
Spy Kit against its category
The dotted line is the Toys & Games average. Past it, Spy Kit is stronger. Inside it, weaker.
Market
The Spy Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spy Kit 143K times last year and spent an estimated £45K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £45Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- spy kit39K searches a year
02 · Price
A sale here is worth £16.12.
Listings sell for £16.12 on average, from £2.84 to £34.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.12 that is £2K to £4K a year per listing.
- Average price
- £16.12inside the $15 to $100 sweet spot
- Price range
- £2.84–£34.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #98 within Spy Gear. It carries 1,030 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 91%
- Out of stock, average day
- 12.4%
- Average rank
- #98in Spy Gear
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,030per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Spy Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SpyX Micro Gear Set - Kids Tactical Fun Spy Millions Surveillance Belt Toy
- Price
- £10.93
- Rating
- 4.3/5
- Reviews
- 2,856
- Age
- 12y ago

UNGLINGA Kids Spy Kit Detective Set Over 20 Activities - Fingerprint Toys
- Price
- £16.39
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 3y ago

SpyX Night Ops - Kids Stealth Fun 4 Piece Spy Gadget Toy Set
- Price
- £24.89
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 2y ago

UNGLINGA Kids Spy Kit Detective Fingerprint Toys Gifts
- Price
- £12.57
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 3y ago

SpyX Lazer Trap Alarm - Kids Laser Security Sensor Set Toy
- Price
- £14.11
- Rating
- 4.2/5
- Reviews
- 1,230
- Age
- 10y ago
Trending
90-day click momentum
LEXIBOOK Spy Mission Complete Spy Kit RPSPY10
- Price
- £30.85
- Rating
- 3.9/5
- Reviews
- 230
- Age
- 2y ago

Clementoni- Science & Play Detective Suitcase: Crack the Case with Fingerprint Dusting Plaster Casting & Code Breaking (8+ Years)
- Price
- £15.63
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 2y ago

Thames & Kosmos Spy Labs Fingerprinting Kit Detective Toy for Dusting and Collecting Fingerprints Toys to Develop Observational Skills Age 8+ Black
- Price
- £7.12
- Rating
- 3.7/5
- Reviews
- 163
- Age
- 3y ago

Cryptic Killers Unsolved murder mystery game - Cold Case Files Investigation Detective clues/evidence - Solve the crime - For individuals date nights & party groups - Murder of a millionaire
- Price
- £15.98
- Rating
- 4.7/5
- Reviews
- 11,447
- Age
- 4y ago

Thames & Kosmos Spy Labs Inc: Digital Snake Scope | Detective Toy for Boys & Girls Ages 8+ | Flexible 26-inch Digital Periscope Camera for Discreet Pretend Play Investigations
- Price
- £24.85
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1y ago
Newest
by launch date
Alaoo Secret Service Costume Accessories 6 PCS Spy Costume Accessory with Sunglasses Zip Tie Secret Service ID Card Holder Fake Earphones Retractable Communication Cable Agent Accessories Set
- Price
- £5.97
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 1y ago

Thames & Kosmos Spy Labs Inc: Digital Snake Scope | Detective Toy for Boys & Girls Ages 8+ | Flexible 26-inch Digital Periscope Camera for Discreet Pretend Play Investigations
- Price
- £24.85
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1y ago

Chrono Mission Game - The Ultimate Adventure Spy Game for Kids Ages 7 +
- Price
- £13.62
- Rating
- 3.7/5
- Reviews
- 120
- Age
- 1y ago

Clementoni- Science & Play Detective Suitcase: Crack the Case with Fingerprint Dusting Plaster Casting & Code Breaking (8+ Years)
- Price
- £15.63
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 2y ago

LEXIBOOK Spy Mission Complete Spy Kit RPSPY10
- Price
- £30.85
- Rating
- 3.9/5
- Reviews
- 230
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
68
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
8%
- SpyX54%
- UNGLINGA22%
- Thames & Kosmos7%
- HENBRANDT4%
- Science Mad3%
- Alaoo2%
- Open — no brand owns it (5 brands, 8%)
Demand
Spy Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Spy Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spy kit39K/yr
- spy gadgets26K/yr
- detective kit9K/yr
- spy kit for kids16K/yr
- spy equipment7K/yr
- spy gear7K/yr
- kids spy kit11K/yr
- spy toys9K/yr
- spy stuff5K/yr
- spy kit for kids age 106K/yr
Reviews and returns
What reviews say buyers love and hate about Spy Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tried different batteries an still does not work
Doesn't work
don't work well at all
Could be a bit cheaper
Its just not worth the money
Not best value
Poor quality
Rubbish
Total rubbish
Instructions could have been clearer since it led us to use unnecessary things
There's no specific route to take which we didn't realise to begin with
The box is quite small
The hat is small though
Love
Fun game
Brilliant fun
Extremely entertaining
Money well spent
Excellent value for money
Good value for money
Gift
Great present
Good gift idea
really well made
Excellent Quality
Absolutely amazing
My family and I really enjoyed solving the mysteries
Guests praised the clever puzzles and challenges, which provided just the right level of difficulty to keep everyone engaged without feeling overwhelmed
Great fun - lots of twists
Return
0.8% Return rate 20% Fixable by listing
Tried different batteries an still does not work
Doesn't work
don't work well at all
Poor quality
Rubbish
Total rubbish
Did not work faulty item
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spy Kit questions
Answered from the same tracked data.









