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Sports Day Kit

Sports Day Kit shows demand growing +287.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

67
Worth a look
Market size 20Growth 100Conversion 57Competition 67Returns 95Price range 63Avg price 79Brand share 78Review moat 73Quality gap 55
This niche Category average

Is Sports Day Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sports Day Kit is a £80K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 67/100.

Sports Day Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +287.5% over the last 90 days and 4.8% of searches end in a purchase.

£80K

revenue / yr

Units sold / yr4K
Search volume / yr+287.5%100K
Conversion rate4.8%
Avg price£16.69

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers22 · 40
Top-5 product click share45%
Open market43%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement94%
New entrants (1y)5· 1 succeeded
Avg rating4.4★
Avg reviews571

Top Sports Day Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

40

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

45%

Top 20: 88%

Open market

36%

  • Eocolz15%
  • CWLAKON14%
  • flintronic12%
  • Chennyfun8%
  • obqo8%
  • heavenlife7%

Sports Day Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume100KCVR4.8%Products35Brands22Top 5 Brands57%OOS Rate4.9%Rating4.4★Reviews571Avg BSR#277
7K5KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 25.9×

Top Sports Day Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sports day kit28K/yr
  • sports day19K/yr
  • sports day games25K/yr
  • sack race10K/yr
  • sports day equipment6K/yr
  • sack race bags for kids5K/yr
  • sports day kit adults3K/yr
  • sports day games for adults5K/yr

What reviews say buyers love and hate about Sports Day Kit

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Fun/Entertainment Experience43%

Good fun

Value For Money14%

Good value

Quality-Overall13%

Decent quality

Durability4%

Theyre very durable

Color4%

the colours are bright

What buyers complain about

69% of reviews
Quality-Overall28%

Not the best quality

Size-Overall14%

The bean bags are tiny

Value For Money8%

Its a really jam packed set for the money too

Durability7%

Not durable at all

Shape/Style3%

the shape of the eggs wasn't very suitable

Sports Day Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Quality-Overall
21%
3Strength
5%
4Defective Material/Parts
5%
5Value For Money
5%

Common Sports Day Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sports Day Kit 67/100 on Amazon United Kingdom — Worth a look. The niche generates £80K/yr across 35 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +287.5% over the last 90 days.
Search demand for Sports Day Kit on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 25.9× the quietest.