sports day kit
Worth a lookShows demand growing +287.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+287.5%90-day search growth — must beat 0% to launch
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great£16.69avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good570.51avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.17–£34.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£80K£80K/yr · 100K searches
According to Flapen's Amazon United Kingdom niche tracking, sports day kit is a £80K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 67/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
sports day kit market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £50K–£67K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #277
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 4.9%
- Avg brand age
- 39 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
40
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
45%
Top 20: 88%
Open market
36%
- Eocolz15%
- CWLAKON14%
- flintronic12%
- Chennyfun8%
- obqo8%
- heavenlife7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +287.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 25.9×
Top sports day kit search terms
- sports day kit28K/yr
- sports day19K/yr
- sports day games25K/yr
- sack race10K/yr
- sports day equipment6K/yr
- sack race bags for kids5K/yr
- sports day kit adults3K/yr
- sports day games for adults5K/yr
Top sports day kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
flintronic Sports Day Kit 36 Pieces Outdoor Games Set Sack Race Egg and Spoon 3 Legged Race Ring Toss Game Medal and Whistles Backyard Game Birthday Party Games Kit for Kids and Family
flintronic£9.783.5★1,319 rev
CWLAKON Sports Day Kit Outdoor Games Potato Sack Race Bags for Kids Adults Family Egg and Spoon Race 3 Legged Race Bands Outside Backyard Field Day Birthday Party Games
CWLAKON£24.934.6★5,260 rev
Chennyfun Sports Day Kit 38 Pieces Outdoor Games Set
Chennyfun£14.424.2★207 rev
Outdoor Carnival Games Set Potato Sack & Relay Race for Kids Adults Fun
Eocolz£22.204.6★430 rev
Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set
Eocolz£14.494.6★2,577 rev
Newest
by launch date
133 PCS Granny Pants Outdoor Garden Game 2 Pack with 16 Balls Sports Day Kit Giant Trousers Ball Catch Game for Kids Adults Field Day Carnival Birthday Party Family Reunion Game
CWLAKON£23.2912 rev
Field Day Games Outdoor Activities Carnival Games for Kids Adult Family Tug of War Rope Potato Sack Bags for Kids Adults Sports Day Games For Yard Games Indoor Outdoor for Carnival Games Combo Set
obqo£34.889 rev
ROPODA Sports Day Kit 57 PCS Outdoor Games Set Potato Sack Bags for Kids Adults Egg and Spoon Race Plastic Cones Balls Ring Toss 3 Legged Race Bands Garden Games for Kids
ROPODA£33.2716 rev
Sports Day Kit Outdoor Games Sports Day Games Egg and Spoon Race Potato Sack Race Birthday Party Field Day Family Day Yard Lawn Easter Fall Festival Games
Goujfol£11.269 rev
Outdoor Carnival Games for Kids Adult Family Potato Sack Bags for Kids Adults Sports Day Games For Yard Games Indoor Outdoor for Boys Girls Adults Family Carnival Games Combo Set
obqo£27.8720 rev
Trending
90-day click momentumField Day Games Outdoor Activities Carnival Games for Kids Adult Family Tug of War Rope Potato Sack Bags for Kids Adults Sports Day Games For Yard Games Indoor Outdoor for Carnival Games Combo Set
obqo£34.885.0★
heavenlife 4 Pcs Potato Sack Race Bags 3 Sizes Colorful Jumping Bags Sports Day Kit Outdoor Lawn Games Jumping Race Bag for Birthday Party Backyard Picnic Family Activities (M)
heavenlife£15.404.1★
heavenlife 4 Pcs Potato Sack Race Bags 3 Sizes Colorful Jumping Bags Sports Day Kit Outdoor Lawn Games Jumping Race Bag for Birthday Party Backyard Picnic Family Activities (L)
heavenlife£17.104.1★
ROPODA Sports Day Kit 57 PCS Outdoor Games Set Potato Sack Bags for Kids Adults Egg and Spoon Race Plastic Cones Balls Ring Toss 3 Legged Race Bands Garden Games for Kids
ROPODA£33.274.5★
22YardsPro Sack Race Bags for Family 4 6 Pack Numbered Jumping Bags Potato Sack Race Set for Sports Day Garden Games Outdoor Party Games
22YardsPro£13.034.2★
What buyers say about sports day kit
What buyers praise and complain about, mined from review topics.What buyers love
“Good fun”
“Good value”
“Decent quality”
“Theyre very durable”
“the colours are bright”
“The materials feel sturdy and well-made, so they hold up well during energetic play”
“A fantastic, simple”
“So I had the idea that this would be good for the younger ones to play at different sports where they could get some exercise whilst having fun”
“Good size”
“Very functional”
What buyers complain about
“Not the best quality”
“The bean bags are tiny”
“Its a really jam packed set for the money too”
“Not durable at all”
“the shape of the eggs wasn't very suitable”
“really brittle bags, broke after 2 uses, looks sturdy”
“Complete waste of money”
“Straps for the 3-legged race kept breaking open”
“Cheap material,”
Top return reasons
Common questions
- Is sports day kit profitable to sell on Amazon United Kingdom?
- The niche generates £80K/yr across 35 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +287.5%. Flapen's verdict: Worth a look (67/100).
- How competitive is the sports day kit niche?
- 22 brands and 40 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in sports day kit?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 1.0%.
- When does demand for sports day kit peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 25.9× the quietest.
- What does it cost to enter the sports day kit niche?
- Listings span £3.17–£34.88; the average listing price is £16.69 (sweet spot $15–$100). The average incumbent carries 571 reviews — the moat a new listing must climb.