Skip to content

Sports Day Kit

Pass

Sports Day Kit scores 67 out of 100, a Pass. Shoppers spend $80K a year here, search demand grew +287.5% this quarter, and returns run at 1.0% of orders.

Flapen Score
67
67 / 100
Top 2% of 1,773 Toys & Games niches · +23 vs the category median of 44
Market size
£80K/yr100K searches / yr
90-day growth
+287.5%search demand this quarter
Competition
45%top-5 click share · 22 brands · 40 sellers

Flapen Score

Sports Day Kit against its category

The dotted line is the Toys & Games average. Past it, Sports Day Kit is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports Day Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sports Day Kit 100K times last year and spent an estimated £80K. The top 5 brands take 57% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +287.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+287.5%
Conversion, latest week
4.8%
Market size, estimated
£80Ka year
Peak month
July25.9× the quietest month
Top search term
sports day kit28K searches a year

02 · Price

A sale here is worth £16.69.

Listings sell for £16.69 on average, from £3.17 to £34.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.69 that is £2K to £4K a year per listing.

Average price
£16.69inside the $15 to $100 sweet spot
Price range
£3.17–£34.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #277 within Games & Accessories. It carries 571 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
4.9%
Average rank
#277in Games & Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
571per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Sports Day Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

40

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

45%

Top 20: 88%

Open market

36%

  • Eocolz15%
  • CWLAKON14%
  • flintronic12%
  • Chennyfun8%
  • obqo8%
  • heavenlife7%

Demand

Sports Day Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 25.9×

Search terms

Top Sports Day Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sports day kit28K/yr
  • sports day19K/yr
  • sports day games25K/yr
  • sack race10K/yr
  • sports day equipment6K/yr
  • sack race bags for kids5K/yr
  • sports day kit adults3K/yr
  • sports day games for adults5K/yr

Reviews and returns

What reviews say buyers love and hate about Sports Day Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.18

Not the best quality

Quality. Not as good as the picture,cheaply made

Cheap plastic rubbish

Size-Overall14%−0.12

The bean bags are tiny

The sack race bags a re a little narrow

They are tiny

Value For Money8%

Its a really jam packed set for the money too

Not worth the price paid

Even at £12.99, this kit is way overpriced for the size and poor quality

Durability7%−0.03

Not durable at all

falling apart

some durability issues

Shape/Style3%−0.03

the shape of the eggs wasn't very suitable

Love

Fun/Entertainment Experience43%+3.50

Good fun

Great toy

Fun game

Value For Money14%

Good value

Great value for money

Good value for money

Quality-Overall13%−0.18

Decent quality

good quality, nice bright colors

All items are well made

Durability4%−0.03

Theyre very durable

The sacks were very durable

it feels like it will hold up well for repeated use at parties or family gatherings

Color4%+0.36

the colours are bright

is vibrant in colours

good quality, nice bright colors

Return

1.0% Return rate 51% Fixable by listing

Size-Overall45%▁▄▆█▆█

The bean bags are tiny

The sack race bags a re a little narrow

They are tiny

Quality-Overall21%█▄▅▂▃▂

Not the best quality

Quality. Not as good as the picture,cheaply made

Cheap plastic rubbish

Strength5%▁▁▁▄█▄

really brittle bags, broke after 2 uses, looks sturdy

that weak point affects how reliable it feels for repeated use

Defective Material/Parts5%▁▁▁▁▃█
Value For Money5%▁▁▅█▂▃

Its a really jam packed set for the money too

Not worth the price paid

Even at £12.99, this kit is way overpriced for the size and poor quality

FAQ

Common Sports Day Kit questions

Answered from the same tracked data.