How competitive is the Spinosaurus niche on Amazon United Kingdom?

14 brands and 108 sellers compete in Spinosaurus on Amazon United Kingdom. The top 5 Spinosaurus products take 66% of clicks and its top 5 brands hold 81% of demand.

What does it cost to enter the Spinosaurus niche?

Spinosaurus sells for £21.80 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.05–£47.34. The average incumbent carries 1,107 reviews — the moat a new listing must climb.

Spinosaurus

a small market ($34K/yr) — Spinosaurus doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Spinosaurus profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spinosaurus is a £34K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.

Spinosaurus: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.6% over the last 90 days and 1.4% of searches end in a purchase.

£34K

revenue / yr

Units sold / yr3K

Search volume / yr-21.6%110K

Conversion rate1.4%

Avg price£21.80

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers14 · 108

Top-5 product click share66%

Open market19%

Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Spinosaurus products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mattel Jurassic World RebirthTail Thrasher Spinosaurus Dinosaur Toy

Price: £31.18
Rating: 4.7/5
Reviews: 4,925
Age: 1y ago

Zappi Co Childrens Spinosaurus Dinosaur Figure Toy (27cm Length) Realistic Detailed Dino Collection for Kids - Action Figures for Playtime Fun & Learning

Price: £8.05
Rating: 4.6/5
Reviews: 874
Age: 3y ago

SCHLEICH DINOSAURS | Spinosaurus 15049

Price: £16.69
Rating: 4.7/5
Reviews: 89
Age: 6mo ago

Mattel Jurassic World Rebirth Storypack with Exclusive Spinosaurus 1 Male and 1 Female Human Figures and Accessories Spinosaurus Danger Game

Price: £45.46
Rating: 4.6/5
Reviews: 58
Age: 1y ago

Papo - Realistic Spinosaurus Dinosaur Figure - Ages 3+ - Cretaceous Collection - Educational Play Carnivorous Dinosaur - Gift Idea Toy for Girls and Boys - 31 Cm X 13 Cm X 17 Cm

Price: £20.89
Rating: 4.6/5
Reviews: 1,598
Age: 18y ago

Newest

by launch date

SCHLEICH DINOSAURS | Spinosaurus 15049

Price: £16.69
Rating: 4.7/5
Reviews: 89
Age: 6mo ago

Bandai Hobby | Plannosaurus Jurassic World Spinosaurus Model Kit | Official Bandai Dinosaur Figure | Easy SnapFit Assembly No Glue or Paint Required

Price: £19.21
Rating: 4.1/5
Reviews: 15
Age: 11mo ago

Nemesis Now Spinosaurus Skull 16cm

Price: £12.77
Rating: 4.2/5
Reviews: 15
Age: 1y ago

Mattel Jurassic World Rebirth Storypack with Exclusive Spinosaurus 1 Male and 1 Female Human Figures and Accessories Spinosaurus Danger Game

Price: £45.46
Rating: 4.6/5
Reviews: 58
Age: 1y ago

Realistic 15 Large Tyrannosaurus Rex & Spinosaurus Dinosaur Action Figures with Movable Jaws Gift for Birthdays Collectibles Cake Toppers Party Decor & Room Decor for Kids Ages 3-12 (2PCS)

Price: £20.57
Rating: 4.0/5
Reviews: 17
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

108

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

Mattel44%
Zappi Co16%
MOJO8%
Schleich7%
Papo6%
BANDAI3%
Open — no brand owns it (8 brands, 16%)

Spinosaurus demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume110KCVR1.4%Products18Brands14Top 5 Brands81%OOS Rate10.9%Rating4.4★Reviews1,107Avg BSR#546

Top Spinosaurus search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

spinosaurus60K/yr -8.7%1.7% conv.
spinosaurus toy27K/yr -29.1%2.3% conv.
spinosaurus jurassic world8K/yr -46.3%2.2% conv.
jurassic world spinosaurus10K/yr -40.3%1.6% conv.
jurassic world rebirth spinosaurus4K/yr -70.8%5.4% conv.

What reviews say buyers love and hate about Spinosaurus

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Fun/Entertainment Experience54%

“Good fun”

Size-Overall26%

“Decent size”

Value For Money4%

“Good value”

Soft Feel4%

“Cute soft toy dinosaur”

What buyers complain about

86% of reviews

Durability22%

“the joint came off”

Quality-Overall17%

“So I can not comment on the quality”

Value For Money17%

“I thought it was expensive for a not articulated plastic dinosaur”

Size-Overall8%

“it's small so found it”

Advertised Vs Actual Product8%

“This toy was not as described as it did NOT have a moving jaw”

Spinosaurus return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

15%

2Defective Material/Parts

14%

3Durability

12%

4Value For Money

10%

5Remote Control

Common Spinosaurus questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spinosaurus 41/100 on Amazon United Kingdom — Skip it. The niche generates £34K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -21.6% over the last 90 days.

Spinosaurus buyers on Amazon United Kingdom complain most about Durability, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 1.0%.