Spinosaurus
FailShoppers spend only $34K a year here, so Spinosaurus is a Fail.
- Flapen Score
- 41 / 100Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 4441
- Market size
- £34K/yr110K searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 66%top-5 click share · 14 brands · 108 sellers
Flapen Score
Spinosaurus against its category
The dotted line is the Toys & Games average. Past it, Spinosaurus is stronger. Inside it, weaker.
Market
The Spinosaurus market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spinosaurus 110K times last year and spent an estimated £34K. The top 5 brands take 81% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £34Ka year
- Top search term
- spinosaurus60K searches a year
02 · Price
A sale here is worth £21.80.
Listings sell for £21.80 on average, from £8.05 to £47.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £21.80 that is £2K to £5K a year per listing.
- Average price
- £21.80inside the $15 to $100 sweet spot
- Price range
- £8.05–£47.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
39% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #546 within Play Figures. It carries 1,107 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 94%
- Out of stock, average day
- 10.9%
- Average rank
- #546in Play Figures
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,107per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Spinosaurus products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Jurassic World RebirthTail Thrasher Spinosaurus Dinosaur Toy
- Price
- £31.18
- Rating
- 4.7/5
- Reviews
- 4,925
- Age
- 1y ago

Zappi Co Childrens Spinosaurus Dinosaur Figure Toy (27cm Length) Realistic Detailed Dino Collection for Kids - Action Figures for Playtime Fun & Learning
- Price
- £8.05
- Rating
- 4.6/5
- Reviews
- 874
- Age
- 3y ago

SCHLEICH DINOSAURS | Spinosaurus 15049
- Price
- £16.69
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 6mo ago

Mattel Jurassic World Rebirth Storypack with Exclusive Spinosaurus 1 Male and 1 Female Human Figures and Accessories Spinosaurus Danger Game
- Price
- £45.46
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 1y ago

Papo - Realistic Spinosaurus Dinosaur Figure - Ages 3+ - Cretaceous Collection - Educational Play Carnivorous Dinosaur - Gift Idea Toy for Girls and Boys - 31 Cm X 13 Cm X 17 Cm
- Price
- £20.89
- Rating
- 4.6/5
- Reviews
- 1,598
- Age
- 18y ago
Trending
90-day click momentum
Bandai Hobby | Plannosaurus Jurassic World Spinosaurus Model Kit | Official Bandai Dinosaur Figure | Easy SnapFit Assembly No Glue or Paint Required
- Price
- £19.21
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 11mo ago

Papo - Realistic Spinosaurus Dinosaur Figure - Ages 3+ - Cretaceous Collection - Educational Play Carnivorous Dinosaur - Gift Idea Toy for Girls and Boys - 31 Cm X 13 Cm X 17 Cm
- Price
- £20.89
- Rating
- 4.6/5
- Reviews
- 1,598
- Age
- 18y ago

Mattel Jurassic World Rebirth Storypack with Exclusive Spinosaurus 1 Male and 1 Female Human Figures and Accessories Spinosaurus Danger Game
- Price
- £45.46
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 1y ago

SCHLEICH DINOSAURS | Spinosaurus 15049
- Price
- £16.69
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 6mo ago

Zappi Co Plush Childrens Stuffed Soft Cuddly Plush Toy-Part of Safari Animals Collection Perfect for Kids (33cm Depth)(Spinosaurus Dinosaur)
- Price
- £9.94
- Rating
- 4.7/5
- Reviews
- 2,386
- Age
- 4y ago
Newest
by launch date
SCHLEICH DINOSAURS | Spinosaurus 15049
- Price
- £16.69
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 6mo ago

Bandai Hobby | Plannosaurus Jurassic World Spinosaurus Model Kit | Official Bandai Dinosaur Figure | Easy SnapFit Assembly No Glue or Paint Required
- Price
- £19.21
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 11mo ago

Nemesis Now Spinosaurus Skull 16cm
- Price
- £12.77
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 1y ago

Mattel Jurassic World Rebirth Storypack with Exclusive Spinosaurus 1 Male and 1 Female Human Figures and Accessories Spinosaurus Danger Game
- Price
- £45.46
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 1y ago

Realistic 15 Large Tyrannosaurus Rex & Spinosaurus Dinosaur Action Figures with Movable Jaws Gift for Birthdays Collectibles Cake Toppers Party Decor & Room Decor for Kids Ages 3-12 (2PCS)
- Price
- £20.57
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
108
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- Mattel44%
- Zappi Co16%
- MOJO8%
- Schleich7%
- Papo6%
- BANDAI3%
- Open — no brand owns it (8 brands, 16%)
Demand
Spinosaurus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0× · 11 of 12 months tracked
Search terms
Top Spinosaurus search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spinosaurus60K/yr
- spinosaurus toy27K/yr
- spinosaurus jurassic world8K/yr
- jurassic world spinosaurus10K/yr
- jurassic world rebirth spinosaurus4K/yr
Reviews and returns
What reviews say buyers love and hate about Spinosaurus
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the joint came off
remote broke not long after
So I can not comment on the quality
I thought it was expensive for a not articulated plastic dinosaur
Expensive for the size
expensive
it's small so found it
This toy was not as described as it did NOT have a moving jaw
Love
Good fun
My son had fun playing it
Great toy
Decent size
Perfect size for a small child to cuddle in bed
it's big not small like some highly recommend
Good value
Cute soft toy dinosaur
Return
1.0% Return rate 22% Fixable by listing
it's small so found it
the joint came off
remote broke not long after
I thought it was expensive for a not articulated plastic dinosaur
Expensive for the size
expensive
remote broke not long after
remote stopped working
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spinosaurus questions
Answered from the same tracked data.









