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Spinosaurus

Fail

Shoppers spend only $34K a year here, so Spinosaurus is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£34K/yr110K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
66%top-5 click share · 14 brands · 108 sellers

Flapen Score

Spinosaurus against its category

The dotted line is the Toys & Games average. Past it, Spinosaurus is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spinosaurus market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spinosaurus 110K times last year and spent an estimated £34K. The top 5 brands take 81% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
1.4%
Market size, estimated
£34Ka year
Top search term
spinosaurus60K searches a year

02 · Price

A sale here is worth £21.80.

Listings sell for £21.80 on average, from £8.05 to £47.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £21.80 that is £2K to £5K a year per listing.

Average price
£21.80inside the $15 to $100 sweet spot
Price range
£8.05–£47.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #546 within Play Figures. It carries 1,107 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
94%
Out of stock, average day
10.9%
Average rank
#546in Play Figures
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,107per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Spinosaurus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

108

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

  • Mattel44%
  • Zappi Co16%
  • MOJO8%
  • Schleich7%
  • Papo6%
  • BANDAI3%
  • Open — no brand owns it (8 brands, 16%)

Demand

Spinosaurus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.0× · 11 of 12 months tracked

Search terms

Top Spinosaurus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spinosaurus60K/yr
  • spinosaurus toy27K/yr
  • spinosaurus jurassic world8K/yr
  • jurassic world spinosaurus10K/yr
  • jurassic world rebirth spinosaurus4K/yr

Reviews and returns

What reviews say buyers love and hate about Spinosaurus

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.12

the joint came off

remote broke not long after

Quality-Overall17%+0.70

So I can not comment on the quality

Value For Money17%−0.07

I thought it was expensive for a not articulated plastic dinosaur

Expensive for the size

expensive

Size-Overall8%+1.26

it's small so found it

Advertised Vs Actual Product8%−0.04

This toy was not as described as it did NOT have a moving jaw

Love

Fun/Entertainment Experience54%+2.73

Good fun

My son had fun playing it

Great toy

Size-Overall26%+1.26

Decent size

Perfect size for a small child to cuddle in bed

it's big not small like some highly recommend

Value For Money4%−0.07

Good value

Soft Feel4%

Cute soft toy dinosaur

Return

1.0% Return rate 22% Fixable by listing

Size-Overall15%▁█▄▁▃▆

it's small so found it

Defective Material/Parts14%▁▁▄█▅▁
Durability12%▁▁▁▃█▁

the joint came off

remote broke not long after

Value For Money10%▁▁▆█▁▁

I thought it was expensive for a not articulated plastic dinosaur

Expensive for the size

expensive

Remote Control8%▁▁█▁▆▁

remote broke not long after

remote stopped working

FAQ

Common Spinosaurus questions

Answered from the same tracked data.