Spinning Toys
FailPrices span $3.84–$15.60, mostly outside the sweet spot, so Spinning Toys is a Fail.
- Flapen Score
- 47 / 100Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 4447
- Market size
- £35K/yr106K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 49%top-5 click share · 27 brands · 46 sellers
Flapen Score
Spinning Toys against its category
The dotted line is the Toys & Games average. Past it, Spinning Toys is stronger. Inside it, weaker.
Market
The Spinning Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spinning Toys 106K times last year and spent an estimated £35K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £35Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- spinning toys52K searches a year
02 · Price
A sale here is worth £9.57.
Listings sell for £9.57 on average, from £3.84 to £15.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.57 that is £0 to £957 a year per listing.
- Average price
- £9.57under the $15 to $100 sweet spot
- Price range
- £3.84–£15.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£957
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #50 within Baby & Toddler Toys. It carries 1,080 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 93%
- Out of stock, average day
- 9.0%
- Average rank
- #50in Baby & Toddler Toys
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,080per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Spinning Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ERMON Pack of 3 Spinners for Babies Baby Spinner Toys with Suction Cup Silicone Simple Dimple Colourful Suction Spinner Toys Spinning Tops (Pop)
- Price
- £8.05
- Rating
- 4.5/5
- Reviews
- 381
- Age
- 2y ago

Starnearby Baby Spinning Toy Rainbow Stacking Sensory Spin Gears Stacking Rings Toy Ring Stacker Plugging Toys BPA Free Early Educational Learning 12 Months+ (5pcs)
- Price
- £10.27
- Rating
- 4.7/5
- Reviews
- 420
- Age
- 3y ago

Hooku Suction Spinner Toys 3 Pcs High Chair Toys with Suction Cups Spinning Toys 1-3 Birthday Gifts for Infants Boy Girl (A6)
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 1,524
- Age
- 3y ago

Baby Einstein Sticky Spinner Booster & High Chair Activity Toy Rattle Sensory Play Visual Stimulation Spinning Wheel Suction Cup Base BPA-Free Ages 3 Months+
- Price
- £5.55
- Rating
- 4.6/5
- Reviews
- 10,988
- Age
- 8y ago

Light Up Spinning Toy CJBIN 4 Pcs Light Up Spinning Tops Gyroscope Toy Flashing Light To-ys with Seven Coloured Lights and Music Spinning To-ys for Kids Toddlers Autism T-oys Gift Random Color
- Price
- £12.21
- Rating
- 3.7/5
- Reviews
- 57
- Age
- 2y ago
Trending
90-day click momentum
3PCS Suction Cup Fidget Spinner Toys Sensory Spinng Bath Toys for 1 2 3 Year Old Boys Girls High Chair Toys for 1-3 Travel Plane Toys for Boys Girls Age 6m+ (multicolor)
- Price
- £7.33
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 3mo ago

Bucket Time Toys S-pinning Tops 3 Pieces Light Up Spinner Toy Attention Autism Bucket Toys Flashing Top Gyroscope with Lights and Music for Kids Boys Girls Random Color
- Price
- £3.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Joyin 3 Pcs Suction Cup Spinner Toys for Toddlers 1-3 Baby Spinning Tops Insect-Themed Sensory Early Education Toys Bathtub Travel Car Seat Toy Birthday Gifts for Boys Girls
- Price
- £7.75
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago

Ainiv 6PCS Suction Cup Spinner Toy for Baby Spinners for 2 Year Old Babies
- Price
- £9.96
- Rating
- 4.0/5
- Reviews
- 527
- Age
- 1y ago

Yumuwind Suction Cup Spinner Toys Spinners for Babies with Silicone Bubbles Kids for Bath and Window Baby Sensory Spinner Toy Release Anxiety Travel Toys Baby Bath Toys for 1+ Years Old
- Price
- £9.15
- Rating
- 4.4/5
- Reviews
- 469
- Age
- 3y ago
Newest
by launch date
3PCS Suction Cup Fidget Spinner Toys Sensory Spinng Bath Toys for 1 2 3 Year Old Boys Girls High Chair Toys for 1-3 Travel Plane Toys for Boys Girls Age 6m+ (multicolor)
- Price
- £7.33
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 3mo ago

Bucket Time Toys S-pinning Tops 3 Pieces Light Up Spinner Toy Attention Autism Bucket Toys Flashing Top Gyroscope with Lights and Music for Kids Boys Girls Random Color
- Price
- £3.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Joyreal Wooden Spinning Stacking Tower Toys - Rainbow Ring Stacker Montessori Toys for 1 2 Year Old Cause and Effect Toy for Autism Sit and Spin Learning Toy for Babies
- Price
- £15.60
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 11mo ago

Joyin 3 Pcs Suction Cup Spinner Toys for Toddlers 1-3 Baby Spinning Tops Insect-Themed Sensory Early Education Toys Bathtub Travel Car Seat Toy Birthday Gifts for Boys Girls
- Price
- £7.75
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago

lerrbo 3PCS Suction Spinner Sensory Toy 12M+
- Price
- £8.78
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
46
Top-5 brand share
53%
Top 20: 93%
Top-5 click share
49%
Top 20: 92%
Open market
42%
- ERMON14%
- Hooku12%
- Starnearby11%
- Baby Einstein8%
- CJBIN8%
- Bright Starts6%
Demand
Spinning Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Spinning Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spinning toys52K/yr
- spinning toy14K/yr
- spinning toys for babies8K/yr
- sensory spinning toys6K/yr
- spinning toys for autism11K/yr
- baby spinning toy5K/yr
- spinning toys for toddlers 1-34K/yr
- spin toy4K/yr
Reviews and returns
What reviews say buyers love and hate about Spinning Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
come off as its glued to the rest
Dont stick
Doesn't seem to stick very well to a lot of surfaces so docking a couple of starts
Broke easily
it broke fairly quickly
Not durable
Omg its cheap
Cheap tatt
Not good quality
Flimsey
Not sturdy
flimsy
Unfortunately the larger discs do not fly
Not all working
did not work well
Love
Good toy
Fun toy
Good fun
Good quality
Great toy and great quality
Great quality toy
colours are nice
brightly-coloured
nice colors
Value for money
it feels reasonable
Good value
It's a good size too
the size is not too small
Theyre small enough to take out and about, which is useful for travel
Return
0.9% Return rate 13% Fixable by listing
come off as its glued to the rest
Dont stick
Doesn't seem to stick very well to a lot of surfaces so docking a couple of starts
Unfortunately the larger discs do not fly
Not all working
did not work well
Omg its cheap
Cheap tatt
Not good quality
Found the base quite loose
They are big
The size is bigger than I thought
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spinning Toys questions
Answered from the same tracked data.









