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Spinning Top

Maybe

Returns run at only 0.9% of orders. But prices span $3.44–$13.87, mostly outside the sweet spot, so Spinning Top is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£51K/yr166K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
37%top-5 click share · 37 brands · 75 sellers

Flapen Score

Spinning Top against its category

The dotted line is the Toys & Games average. Past it, Spinning Top is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spinning Top market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spinning Top 166K times last year and spent an estimated £51K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
3.6%
Market size, estimated
£51Ka year
Peak month
December3.0× the quietest month
Top search term
spinning top61K searches a year

02 · Price

A sale here is worth £8.70.

Listings sell for £8.70 on average, from £3.44 to £13.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.70 that is £870 to £2K a year per listing.

Average price
£8.70under the $15 to $100 sweet spot
Price range
£3.44–£13.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£870–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #60 within Baby & Toddler Toys. It carries 820 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
9.6%
Average rank
#60in Baby & Toddler Toys
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
820per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Spinning Top products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

37 rising

Sellers

75

Top-5 brand share

41%

Top 20: 83%

Top-5 click share

37%

Top 20: 78%

Open market

55%

  • Tobar18%
  • Bigjigs Toys8%
  • CJBIN6%
  • Bright Starts4%
  • Wyjuan4%
  • ERMON4%

Demand

Spinning Top search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Spinning Top search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spinning top61K/yr
  • spinning toys52K/yr
  • spinning tops17K/yr
  • spinning toy14K/yr
  • spinning tops for kids11K/yr
  • wooden spinning top6K/yr
  • spinning top toy5K/yr

Reviews and returns

What reviews say buyers love and hate about Spinning Top

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.10

Broke easily

it broke fairly quickly

Broke straight away

Adhesion/Stickiness12%−0.11

they dont adhere to the windows very well due to the suction cups not deep enough to carry the weight of the larger spinners

Dont stick

Doesn't seem to stick very well to a lot of surfaces so docking a couple of starts

Quality-Overall9%+0.42

Its so flimsy and poorly made

Not good quality

cheap quality spinning totem

Value For Money8%−0.01

Not worth the cost

£11.99 is probably a bit high for what it is

Overpriced

Strength8%−0.03

Flimsey

Not sturdy

flimsy

Love

Fun/Entertainment Experience39%+3.02

Fun toy

Good toy

Good fun

Quality-Overall16%+0.42

Great toy and great quality

Good quality

Good quality toys

Color7%+0.29

very colorful

the colour is very bright

Colourful

Value For Money6%−0.01

the price is fair

Value for money

Good value

Gifting Purpose3%+0.12

apart from that it was a great gift

Great gift

Xmas present

Return

0.9% Return rate 17% Fixable by listing

Adhesion/Stickiness14%▆▄▃▅█▇

they dont adhere to the windows very well due to the suction cups not deep enough to carry the weight of the larger spinners

Dont stick

Doesn't seem to stick very well to a lot of surfaces so docking a couple of starts

Defective Material/Parts14%▄▅▃▄▅█
Functionality-Overall13%▅▆▅▄█▆

Unfortunately the larger discs do not fly

Not all working

did not work well

Quality-Overall11%▅▅▆█▆▇

Its so flimsy and poorly made

Not good quality

cheap quality spinning totem

Size-Overall11%▁█▇▇▅▃

Found the base quite loose

Could be a tad larger

They are big

FAQ

Common Spinning Top questions

Answered from the same tracked data.