Is spinning top profitable to sell on Amazon United Kingdom?

The niche generates £51K/yr across 41 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the spinning top niche?

37 brands and 75 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in spinning top?

Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 0.9%.

When does demand for spinning top peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the spinning top niche?

Listings span £3.44–£13.87; the average listing price is £8.70 (sweet spot $15–$100). The average incumbent carries 820 reviews — the moat a new listing must climb.

spinning top

Worth a look

Shows low returns (0.9%), but prices mostly outside the sweet spot ($3.44–$13.87) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good819.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.70

avg listing price — sweet spot $15–$100

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Market size

Bad£51K

£51K/yr · 166K searches

Price range

Bad£3.44–£13.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, spinning top is a £51K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

spinning top market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £52K–£70K; units × avg price
Conversion rate: 3.6%
Avg BSR: #60
Page quality: 0%
Prime: 93%
Sponsored: 80%
Out of stock: 9.6%
Avg brand age: 33 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

41%

Top 20: 83%

Top-5 click share

37%

Top 20: 78%

Open market

55%

Tobar18%
Bigjigs Toys8%
CJBIN6%
Bright Starts4%
Wyjuan4%
ERMON4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top spinning top search terms

spinning top61K/yr -15.7%2.7% conv.
spinning toys52K/yr -28.9%1.7% conv.
spinning tops17K/yr -6.9%2.8% conv.
spinning toy14K/yr +12.2%2.8% conv.
spinning tops for kids11K/yr -7.7%3.7% conv.
wooden spinning top6K/yr -4.2%4.7% conv.
spinning top toy5K/yr -27.3%2.5% conv.

All search terms

Top spinning top products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tobar Carousel Humming Top Traditional Spinning Toy

Tobar£12.524.4★1,083 rev

Bigjigs Toys Tin Spinning Top Spinning Toys For Austism Spinners For Kids For 18 Months + Cause And Effect Toys

Bigjigs Toys£13.644.5★554 rev

Tobar Rainbow Humming Top Traditional Spinning Toy

Tobar£12.024.4★865 rev

Light Up Spinning Toy CJBIN 4 Pcs Light Up Spinning Tops Gyroscope Toy Flashing Light To-ys with Seven Coloured Lights and Music Spinning To-ys for Kids Toddlers Autism T-oys Gift Random Color

CJBIN£12.213.7★57 rev

Bright Starts Press and Glow Spinner Cause And Effect Musical Baby Toy Age 6 Months+ Multicoloured 1 Count Pack of 1

Bright Starts£9.614.6★5,007 rev

Newest

by launch date

20Pcs Spinning Top Spinning Spinning Tops 4 Cm Handmade Painted Wooden Party Bag Fillers and Wood Spinning Top Creative Wood Sensory Suitable for Everyone

WaaRiuQ£7.960 rev

4mo ago

bopster Metal Spintop Fidget Spinner | Handheld Smooth Spinning Top for Kids & Adults | 4+ Min Spin 41g | Stress Relief Focus Sensory Play | Multicoloured

bopster£10.0214 rev

6mo ago

20PCS Wooden Spinning Tops Wooden Spinning Top for Teenagers Classic Spinning Sets for Games Dreidel Style Tops for Playtime

Trevixor£6.032 rev

7mo ago

1pc Multicolour Spinning Top Light up Flashing Spinning Tops Gyroscope with Light up Tops Spinner Light Up Spinning Top for Gift Random Color Toddler

Wwyan£5.568 rev

1y ago

4 Pcs Wooden Classic Colorful Spinning Tops Random Color Developmental Stress Relieve Spinning Tops

Wyjuan£5.134 rev

1y ago

What buyers say about spinning top

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience39%

“Fun toy”

Quality-Overall16%

“Great toy and great quality”

Color7%

“very colorful”

Value For Money6%

“the price is fair”

Gifting Purpose3%

“apart from that it was a great gift”

Durability3%

“long-lasting durability make it a worthwhile”

Fine Motor Skill3%

“Very good for fine/gross motor skills”

Strength2%

“Great sturdy spinners that keep your baby so entertained”

Developmental Needs2%

“Good for children”

Grip1%

“When it comes to spinning it there is a easy to grip ridged top end which gives loads of purchase if you want get some power behind the spin”

What buyers complain about

Durability13%

“Broke easily”

Adhesion/Stickiness12%

“they dont adhere to the windows very well due to the suction cups not deep enough to carry the weight of the larger spinners”

Quality-Overall9%

“Its so flimsy and poorly made”

Value For Money8%

“Not worth the cost”

Strength8%

“Flimsey”

Size-Overall6%

“Found the base quite loose”

Functionality-Overall6%

“Unfortunately the larger discs do not fly”

Advertised Vs Actual Product4%

“Advertised as a 3 pack but only 2 arrived”

Noise Level4%

“very loud”

Spinning Action3%

“and it doesn't spin very well either”

Top return reasons

Adhesion/Stickiness14%

Defective Material/Parts14%

Functionality-Overall13%

Quality-Overall11%

Size-Overall11%

Durability7%

Value For Money3%

Material Quality3%

Advertised Vs Actual Product3%

Strength3%

Common questions

Is spinning top profitable to sell on Amazon United Kingdom?: The niche generates £51K/yr across 41 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the spinning top niche?: 37 brands and 75 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in spinning top?: Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 0.9%.
When does demand for spinning top peak?: Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the spinning top niche?: Listings span £3.44–£13.87; the average listing price is £8.70 (sweet spot $15–$100). The average incumbent carries 820 reviews — the moat a new listing must climb.