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Spinning Top

Spinning Top shows low returns (0.9%), but prices mostly outside the sweet spot ($3.44–$13.87) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 13Growth 17Conversion 45Competition 78Returns 96Price range 0Avg price 24Brand share 94Review moat 67Quality gap 75
This niche Category average

Is Spinning Top profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spinning Top is a £51K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Spinning Top: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.2% over the last 90 days and 3.6% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr8K
Search volume / yr-16.2%166K
Conversion rate3.6%
Avg price£8.70

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers37 · 75
Top-5 product click share37%
Open market59%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement80%
New entrants (1y)7· 0 succeeded
Avg rating4.3★
Avg reviews820

Top Spinning Top products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

37 rising

Sellers

75

Top-5 brand share

41%

Top 20: 83%

Top-5 click share

37%

Top 20: 78%

Open market

55%

  • Tobar18%
  • Bigjigs Toys8%
  • CJBIN6%
  • Bright Starts4%
  • Wyjuan4%
  • ERMON4%

Spinning Top demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume166KCVR3.6%Products41Brands37Top 5 Brands41%OOS Rate9.6%Rating4.3★Reviews820Avg BSR#60
7K5KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Top Spinning Top search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spinning top61K/yr
  • spinning toys52K/yr
  • spinning tops17K/yr
  • spinning toy14K/yr
  • spinning tops for kids11K/yr
  • wooden spinning top6K/yr
  • spinning top toy5K/yr

What reviews say buyers love and hate about Spinning Top

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Fun/Entertainment Experience39%

Fun toy

Quality-Overall16%

Great toy and great quality

Color7%

very colorful

Value For Money6%

the price is fair

Gifting Purpose3%

apart from that it was a great gift

What buyers complain about

72% of reviews
Durability13%

Broke easily

Adhesion/Stickiness12%

they dont adhere to the windows very well due to the suction cups not deep enough to carry the weight of the larger spinners

Quality-Overall9%

Its so flimsy and poorly made

Value For Money8%

Not worth the cost

Strength8%

Flimsey

Spinning Top return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
14%
2Defective Material/Parts
14%
3Functionality-Overall
13%
4Quality-Overall
11%
5Size-Overall
11%

Common Spinning Top questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spinning Top 52/100 on Amazon United Kingdom — Worth a look. The niche generates £51K/yr across 41 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -16.2% over the last 90 days.
Search demand for Spinning Top on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.0× the quietest.