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Spidey and His Amazing Friends

Fail

The top 5 brands take 96% of clicks, so Spidey and His Amazing Friends is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£46K/yr96K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
44%top-5 click share · 11 brands · 178 sellers

Flapen Score

Spidey and His Amazing Friends against its category

The dotted line is the Toys & Games average. Past it, Spidey and His Amazing Friends is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spidey and His Amazing Friends market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spidey and His Amazing Friends 96K times last year and spent an estimated £46K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
3.8%
Market size, estimated
£46Ka year
Peak month
November6.2× the quietest month
Top search term
spidey and friends24K searches a year

02 · Price

A sale here is worth £12.63.

Listings sell for £12.63 on average, from £3.77 to £24.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.63 that is £0 to £1K a year per listing.

Average price
£12.63under the $15 to $100 sweet spot
Price range
£3.77–£24.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #218 within Play Figures. It carries 841 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#218in Play Figures
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
841per listing
Listings tracked
50

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Spidey and His Amazing Friends products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

178

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 77%

Open market

3%

  • Marvel39%
  • SPIDEY AND HIS AMAZING FRIENDS31%
  • Hasbro21%
  • Jazwares3%
  • SPIDER-MAN1%
  • CRAYOLA1%
  • Open — no brand owns it (5 brands, 3%)

Demand

Spidey and His Amazing Friends search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Spidey and His Amazing Friends search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spidey and friends24K/yr
  • spidey and his amazing friends figures20K/yr
  • spidey figures11K/yr
  • marvel spidey and his amazing friends8K/yr
  • rhino spidey and his amazing friends6K/yr
  • trace-e spidey6K/yr
  • spider and his amazing friends4K/yr
  • amazing spidey and friends toys5K/yr
  • spidey and his amazing friends rhino4K/yr
  • spiderman playset8K/yr

Reviews and returns

What reviews say buyers love and hate about Spidey and His Amazing Friends

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Larger figures than I thought”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Spidey and His Amazing Friends questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data