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Spidey and His Amazing Friends

brand-locked demand (top 5 brands take 96% of clicks) — Spidey and His Amazing Friends doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 12Growth 14Conversion 47Competition 68Returns 96Price range 46Avg price 55Brand share 10Review moat 66Quality gap 30
This niche Category average

Is Spidey and His Amazing Friends profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spidey and His Amazing Friends is a £46K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Spidey and His Amazing Friends: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.1% over the last 90 days and 3.8% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr3K
Search volume / yr-21.1%96K
Conversion rate3.8%
Avg price£12.63

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers11 · 178
Top-5 product click share44%
Open market4%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement64%
New entrants (1y)13· 1 succeeded
Avg rating4.6★
Avg reviews841

Top Spidey and His Amazing Friends products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

178

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

44%

Top 20: 77%

Open market

3%

  • Marvel39%
  • SPIDEY AND HIS AMAZING FRIENDS31%
  • Hasbro21%
  • Jazwares3%
  • SPIDER-MAN1%
  • CRAYOLA1%
  • Open — no brand owns it (5 brands, 3%)

Spidey and His Amazing Friends demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume96KCVR3.8%Products50Brands11Top 5 Brands96%OOS Rate6.9%Rating4.6★Reviews841Avg BSR#218
70K50KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Top Spidey and His Amazing Friends search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spidey and friends24K/yr
  • spidey and his amazing friends figures20K/yr
  • spidey figures11K/yr
  • marvel spidey and his amazing friends8K/yr
  • rhino spidey and his amazing friends6K/yr
  • trace-e spidey6K/yr
  • spider and his amazing friends4K/yr
  • amazing spidey and friends toys5K/yr
  • spidey and his amazing friends rhino4K/yr
  • spiderman playset8K/yr

What reviews say buyers love and hate about Spidey and His Amazing Friends

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Fun/Entertainment Experience21%

Great Toy

Value For Money14%

Reasonably priced

Quality-Overall14%

Good quality, fair price, arrived as stated

Size-Overall10%

Good fit

Gifting Purpose9%

Gift for child

What buyers complain about

70% of reviews
Size-Overall18%

Larger figures than I thought

Durability9%

Break quickly

Value For Money9%

too expensive

Strap/String Quality8%

Shame about the clasp/buckle

Color6%

eyes do not change colour as described in product detail

Spidey and His Amazing Friends return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
39%
2Defective Material/Parts
9%
3Functionality-Overall
9%
4Quality-Overall
8%
5Gifting Purpose
6%

Common Spidey and His Amazing Friends questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spidey and His Amazing Friends 41/100 on Amazon United Kingdom — Skip it. The niche generates £46K/yr across 50 tracked products. 1 of 13 products launched in the last 360 days are still selling. Search demand moved -21.1% over the last 90 days.
Search demand for Spidey and His Amazing Friends on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 6.2× the quietest.