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Spidey and His Amazing Friends

Fail

The top 5 brands take 96% of clicks, so Spidey and His Amazing Friends is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£46K/yr96K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
44%top-5 click share · 11 brands · 178 sellers

Flapen Score

Spidey and His Amazing Friends against its category

The dotted line is the Toys & Games average. Past it, Spidey and His Amazing Friends is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spidey and His Amazing Friends market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spidey and His Amazing Friends 96K times last year and spent an estimated £46K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
3.8%
Market size, estimated
£46Ka year
Peak month
November6.2× the quietest month
Top search term
spidey and friends24K searches a year

02 · Price

A sale here is worth £12.63.

Listings sell for £12.63 on average, from £3.77 to £24.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.63 that is £0 to £1K a year per listing.

Average price
£12.63under the $15 to $100 sweet spot
Price range
£3.77–£24.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #218 within Play Figures. It carries 841 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#218in Play Figures
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
841per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Spidey and His Amazing Friends products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

178

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

44%

Top 20: 77%

Open market

3%

  • Marvel39%
  • SPIDEY AND HIS AMAZING FRIENDS31%
  • Hasbro21%
  • Jazwares3%
  • SPIDER-MAN1%
  • CRAYOLA1%
  • Open — no brand owns it (5 brands, 3%)

Demand

Spidey and His Amazing Friends search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Spidey and His Amazing Friends search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spidey and friends24K/yr
  • spidey and his amazing friends figures20K/yr
  • spidey figures11K/yr
  • marvel spidey and his amazing friends8K/yr
  • rhino spidey and his amazing friends6K/yr
  • trace-e spidey6K/yr
  • spider and his amazing friends4K/yr
  • amazing spidey and friends toys5K/yr
  • spidey and his amazing friends rhino4K/yr
  • spiderman playset8K/yr

Reviews and returns

What reviews say buyers love and hate about Spidey and His Amazing Friends

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.02

Larger figures than I thought

Small

Skinny long fingers

Durability9%−0.03

Break quickly

But it broke on the first day

Dont last more than a few hours

Value For Money9%+0.87

too expensive

for this reason I think the price is exceptionally high and needs decreasing

For the money ridiculously disappointed

Strap/String Quality8%−0.06

Shame about the clasp/buckle

Poor clasp

Color6%−0.04

eyes do not change colour as described in product detail

Eyes do not change colour

Love

Fun/Entertainment Experience21%+1.92

Great Toy

Good little set of movable toys

Great fun

Value For Money14%+0.87

Reasonably priced

Excellent value

Good value

Quality-Overall14%−0.02

Good quality, fair price, arrived as stated

Excellent product

The build quality is outstanding

Size-Overall10%−0.02

Good fit

The size feels just right

true to size

Gifting Purpose9%+0.91

Gift for child

Birthday gift

Great present

Return

0.8% Return rate 49% Fixable by listing

Size-Overall39%▅▇███▆

Larger figures than I thought

Small

Skinny long fingers

Defective Material/Parts9%█▄▅▃▃▄

A few bits broke so didnt last long

both watches are defective

Functionality-Overall9%▁▆▂▇█▆
Quality-Overall8%▅▄█▃▇▁

not the best

Poor quality

Poor

Gifting Purpose6%▁▄▆█▃▄

FAQ

Common Spidey and His Amazing Friends questions

Answered from the same tracked data.