Is spidey and his amazing friends profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 50 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (41/100).

How competitive is the spidey and his amazing friends niche?

11 brands and 178 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in spidey and his amazing friends?

Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 0.8%.

When does demand for spidey and his amazing friends peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 6.2× the quietest.

What does it cost to enter the spidey and his amazing friends niche?

Listings span £3.77–£24.58; the average listing price is £12.63 (sweet spot $15–$100). The average incumbent carries 841 reviews — the moat a new listing must climb.

spidey and his amazing friends

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Good840.82

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.63

avg listing price — sweet spot $15–$100

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay£3.77–£24.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

Market size

Bad£46K

£46K/yr · 96K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, spidey and his amazing friends is a £46K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

178

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

44%

Top 20: 77%

Open market

Marvel39%
SPIDEY AND HIS AMAZING FRIENDS31%
Hasbro21%
Jazwares3%
SPIDER-MAN1%
CRAYOLA1%
Open — no brand owns it (5 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Open Trend

All search terms

Top spidey and his amazing friends products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marvel Spidey Amazing Friends Hero Collection

SPIDEY AND HIS AMAZING FRIENDS£14.134.3★196 rev

Spidey and his Amazing Friends Marvel Web-Slinging Adventure Set Spider-Man Action Figures Grün

Marvel£11.174.8★958 rev

Marvel Spidey and His Amazing Friends Friends & Foes Pack Action Figure Set

Hasbro£12.844.6★9,313 rev

Spidey and his Amazing Friends Marvel Rhino Wrecker Toy Set Gray

SPIDEY AND HIS AMAZING FRIENDS£15.374.7★164 rev

Hasbro SPIDEY AND HIS AMAZING FRIENDS Marvel Hero Reveal Multipack With Mask-Flip Feature 4-Inch Scale Action Figure Toys Kids Ages 3 And Up Frustration-Free Package F1486

Hasbro£17.934.6★9,313 rev

Newest

by launch date

Marvel T Shirt Spidey and His Amazing Friends Football Shirt Spider Man Boys T-Shirts Boys Clothes Blue 7-8 Years

Marvel£10.949 rev

3mo ago

Marvel Spidey and His Amazing Friends Captain America: Steve Rogers Action Figure with Accessory 22.8-cm (9 inch) Super Hero Toys for Children Ages 3+ Blue

SPIDEY AND HIS AMAZING FRIENDS£8.0141 rev

8mo ago

Marvel Spidey and His Amazing Friends Slingshot Plush Ghost Toy with Sound Large Stretchable Arms for Launch Action Soft & Durable Superhero Plush for Kids Fun Toy for Boys & Girls

Marvel£8.41104 rev

9mo ago

SPIDEY AND HIS AMAZING FRIENDS Marvel Iron Man and His Awesome Friends Spidey and Iron Man: Avengers Team-up Collection Red Gold Green Black Blue White

SPIDEY AND HIS AMAZING FRIENDS£23.88274 rev

11mo ago

Marvel Boys Rain Jacket Spidey And His Amazing Friends Kids Raincoat Superhero Boys Rain Jacket Blue 7-8 Years

Marvel£18.7143 rev

12mo ago

What buyers say about spidey and his amazing friends

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience21%

“Great Toy”

Value For Money14%

“Reasonably priced”

Quality-Overall14%

“Good quality, fair price, arrived as stated”

Size-Overall10%

“Good fit”

Gifting Purpose9%

“Gift for child”

Strength5%

“Great toy strong”

Durability4%

“Durable toy”

Advertised Vs Actual Product2%

“As described”

Collectibles2%

“impressive addition to his collection”

Material Quality2%

“Good quality materials”

What buyers complain about

Size-Overall18%

“Larger figures than I thought”

Durability9%

“Break quickly”

Value For Money9%

“too expensive”

Strap/String Quality8%

“Shame about the clasp/buckle”

Color6%

“eyes do not change colour as described in product detail”

Quality-Overall5%

“not the best”

Defective Material/Parts4%

“A few bits broke so didnt last long”

Advertised Vs Actual Product4%

“Very deceptive from the advert and packaging”

Grip4%

“Be careful, the hands come off”

Instructions/User Manual/Troubleshooting2%

“there is no proper instructions as well”

Top return reasons

Size-Overall39%

Defective Material/Parts9%

Functionality-Overall9%

Quality-Overall8%

Gifting Purpose6%

Value For Money3%

Material Quality3%

Advertised Vs Actual Product2%

Durability2%

Shooting2%

Common questions

Is spidey and his amazing friends profitable to sell on Amazon United Kingdom?: The niche generates £46K/yr across 50 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (41/100).
How competitive is the spidey and his amazing friends niche?: 11 brands and 178 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in spidey and his amazing friends?: Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 0.8%.
When does demand for spidey and his amazing friends peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
What does it cost to enter the spidey and his amazing friends niche?: Listings span £3.77–£24.58; the average listing price is £12.63 (sweet spot $15–$100). The average incumbent carries 841 reviews — the moat a new listing must climb.

spidey and his amazing friends

spidey and his amazing friends market data

Competition & brand share

Demand & seasonality

Top spidey and his amazing friends search terms