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Spiderman Web Shooter

Maybe

The products selling today average only 4.0★. But demand is soft, at -8.0% this quarter, so Spiderman Web Shooter is a Maybe.

Flapen Score
57
57 / 100
Top 12% of 1,773 Toys & Games niches · +13 vs the category median of 44
Market size
£139K/yr316K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
52%top-5 click share · 20 brands · 37 sellers

Flapen Score

Spiderman Web Shooter against its category

The dotted line is the Toys & Games average. Past it, Spiderman Web Shooter is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Web Shooter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spiderman Web Shooter 316K times last year and spent an estimated £139K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
2.6%
Market size, estimated
£139Ka year
Peak month
December3.8× the quietest month
Top search term
spiderman web shooter90K searches a year

02 · Price

A sale here is worth £16.75.

Listings sell for £16.75 on average, from £6.38 to £32.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £16.75 that is £8K to £13K a year per listing.

Average price
£16.75inside the $15 to $100 sweet spot
Price range
£6.38–£32.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£8K–£13K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #192 within Dress-Up Accessories. It carries 377 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
2.8%
Average rank
#192in Dress-Up Accessories
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
377per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
19 months

Products

Top Spiderman Web Shooter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

37

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

42%

  • Nhcuijun20%
  • Lumhew9%
  • Aofentop9%
  • LPLKON7%
  • YIGAARUI7%
  • Preympia6%

Demand

Spiderman Web Shooter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Spiderman Web Shooter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman web shooter90K/yr
  • web shooter48K/yr
  • spider man web shooters33K/yr
  • spiderman web shooters for kids21K/yr
  • spider man web18K/yr
  • web shooter spiderman19K/yr
  • web shooters11K/yr
  • spider-man web shooter11K/yr
  • spider web shooter9K/yr
  • spiderman shooter10K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Web Shooter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%

very cheaply made

Garbage

Low quality

Durability13%−0.19

Broken day 1

Crap broke within first 2 mins of using

broke

Value For Money10%+0.17

however isn't providing good value at this time

after a few reading the reviews I was unsure to buy it or not as it isnt cheap

Not worth the money

Functionality-Overall8%−0.15

Does not work

Doesnt work how described

Rubbish, like something cheap off shein, doesnt work

Instructions/User Manual/Troubleshooting4%−0.07

better safety instructions

Immersion breaking lack of instructions

it comes with no instructions on how to use the 'web' string

Love

Fun/Entertainment Experience30%+1.82

Great fun

Fun toy

Fun for all

Quality-Overall12%

It's well made

Build quality feels decent for a toy

Good quality

Gifting Purpose8%+0.90

Perfect for a gift

Great gift

Perfect as a gift for birthdays or just a treat

Value For Money7%+0.17

so worth it

Great value for money

Good value

Efficiency5%+0.41

It works well

Worked well

Work really well

Return

1.4% Return rate 13% Fixable by listing

Functionality-Overall23%▁▅▆▅█▅

Does not work

Doesnt work how described

Rubbish, like something cheap off shein, doesnt work

Quality-Overall12%▅▅▅█▅▆

very cheaply made

Garbage

Low quality

Defective Material/Parts12%▅▇▇█▇▅

Messing parts

Item defective

Durability7%▇█▅▅█▆

Broken day 1

Crap broke within first 2 mins of using

broke

Advertised Vs Actual Product7%█▅▄█▆▃

FAQ

Common Spiderman Web Shooter questions

Answered from the same tracked data.