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Spiderman Teddy

Fail

Shoppers spend only $19K a year here, so Spiderman Teddy is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£19K/yr60K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
49%top-5 click share · 10 brands · 95 sellers

Flapen Score

Spiderman Teddy against its category

The dotted line is the Toys & Games average. Past it, Spiderman Teddy is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spiderman Teddy 60K times last year and spent an estimated £19K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
3.1%
Market size, estimated
£19Ka year
Peak month
December3.5× the quietest month
Top search term
spiderman teddy22K searches a year

02 · Price

A sale here is worth £10.15.

Listings sell for £10.15 on average, from £5.05 to £27.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £10.15 that is £1K to £3K a year per listing.

Average price
£10.15under the $15 to $100 sweet spot
Price range
£5.05–£27.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #599 within Dolls & Accessories. It carries 917 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
92%
Out of stock, average day
5.9%
Average rank
#599in Dolls & Accessories
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
917per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Spiderman Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£765£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

95

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

49%

Top 20: 97%

Open market

9%

  • TY35%
  • SPIDEY AND HIS AMAZING FRIENDS16%
  • Squishmallows15%
  • Simba10%
  • Kidrobot9%
  • Jazwares7%
  • Open — no brand owns it (4 brands, 9%)

Demand

Spiderman Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Spiderman Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman teddy22K/yr
  • spiderman plush19K/yr
  • spiderman soft toy5K/yr
  • spider man teddy5K/yr
  • spiderman squishmallow8K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.10

Small

Tiny

Brightness/Shine/Glow17%−0.03

The glow in the dark eyes aren't too bright

they defiantly do not glow in the dark

Eyes do not glow in the dark

Quality-Overall17%−0.06

Poor quality

Gifting Purpose8%−0.03

Very dissapointed as this was a present from my nephew

Durability3%+0.11

only last a few minutes

Love

Quality-Overall25%−0.06

Excellent quality

Lovely product

Well made

Soft Feel14%

its super soft

Really soft and squishy

Great soft toy

Size-Overall13%−0.10

Good size

It's adorable and perfect size to cuddle with

Good size for kids to play with

Fun/Entertainment Experience12%+1.30

Lots of fun

Great toy

Good, soft companion toy

Advertised Vs Actual Product8%+0.90

Exactly as said on the box

Lovely toy as expected

it matched the description

Return

0.6% Return rate 62% Fixable by listing

Size-Overall47%█▆▇▂▃▄

Small

Tiny

Advertised Vs Actual Product9%▁▅▁█▁▆
Defective Material/Parts9%▁▄█▆▁▁
Gifting Purpose6%▁▇▁▆▁█

Very dissapointed as this was a present from my nephew

Functionality-Overall4%▁▃▁▁█▁

FAQ

Common Spiderman Teddy questions

Answered from the same tracked data.