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Spiderman Mask

Fail

Buyers convert on only 1.1% of searches, so Spiderman Mask is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£111K/yr309K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
82%top-5 click share · 7 brands · 92 sellers

Flapen Score

Spiderman Mask against its category

The dotted line is the Toys & Games average. Past it, Spiderman Mask is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spiderman Mask 309K times last year and spent an estimated £111K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
1.1%
Market size, estimated
£111Ka year
Peak month
October2.8× the quietest month
Top search term
spiderman mask173K searches a year

02 · Price

A sale here is worth £32.43.

Listings sell for £32.43 on average, from £6.36 to £130.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £32.43 that is £3K to £8K a year per listing.

Average price
£32.43inside the $15 to $100 sweet spot
Price range
£6.36–£130.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #338 within Dress-Up Accessories. It carries 480 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
17.2%
Average rank
#338in Dress-Up Accessories
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
480per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Spiderman Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£67K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

92

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • VEXA46%
  • Hasbro14%
  • Rubies13%
  • yumcute11%
  • Marvel8%
  • SPIDER-MAN5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Spiderman Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Spiderman Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman mask173K/yr
  • spider man mask40K/yr
  • spider-man mask17K/yr
  • spiderman mask adult18K/yr
  • spiderman mask kids25K/yr
  • realistic spiderman mask5K/yr
  • spiderman mask moving eyes12K/yr
  • spiderman face shell4K/yr
  • spider man mask moving eyes6K/yr
  • spider man mask kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.03

Skinny long fingers

It's a bit too big for my nephew who is 6

Small

Value For Money10%−0.11

For the money ridiculously disappointed

it's come down in price

at £25 it is a little steep

Quality-Overall10%+1.95

lower quality than expected

Quality is slightly lower than expected

Terrible quality item

Touch/Button Controls7%−0.14

Buttons didn't work properly even with fully charged batteries replaced

Instructions/User Manual/Troubleshooting7%−0.15

Immersion breaking lack of instructions

it comes with no instructions on how to use the 'web' string

Love

Quality-Overall26%+1.95

Well made and classy piece of kit

Good quality mask

Good quality

Fun/Entertainment Experience16%+0.27

Great fun

Overall it comes across as a fun

Fun toy

Size-Overall13%−0.03

fits me well

Size wise it fitted my 10 year old well

Good size, looks like the photo

Gifting Purpose6%+0.16

Amazing Gift for a Child

Great gift for Spiderman obsessed nephew

With the new movie coming out this is a great gift for any child

Durability5%+0.51

Robust and durable and will handle rough play

Works well and hope it lasts a while for him to play with

Return

1.7% Return rate 51% Fixable by listing

Size-Overall35%█▅▆▅█▆

Skinny long fingers

It's a bit too big for my nephew who is 6

Small

Quality-Overall15%▁▆▆█▂▇

lower quality than expected

Quality is slightly lower than expected

Terrible quality item

Functionality-Overall9%▁▅█▇█▄

Doesnt actually work

Doesnt work at all

Advertised Vs Actual Product8%█▃▂▃▂▂
Defective Material/Parts6%▁▆▂█▁▆

FAQ

Common Spiderman Mask questions

Answered from the same tracked data.