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Spiderman Figure

brand-locked demand (top 5 brands take 98% of clicks) — Spiderman Figure doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 33Growth 15Conversion 16Competition 53Returns 94Price range 74Avg price 82Brand share 5Review moat 62Quality gap 23
This niche Category average

Is Spiderman Figure profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spiderman Figure is a £157K/yr Amazon United Kingdom market (705K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.

Spiderman Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.0% over the last 90 days and 1.3% of searches end in a purchase.

£157K

revenue / yr

Units sold / yr10K
Search volume / yr-21.0%705K
Conversion rate1.3%
Avg price£17.66

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 144
Top-5 product click share53%
Open market2%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement12%
New entrants (1y)11· 6 succeeded
Avg rating4.6★
Avg reviews1,008

Top Spiderman Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£16K£24K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

144

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

1%

  • Marvel76%
  • SPIDER-MAN10%
  • Hasbro8%
  • POLYPLAS2%
  • Star Wars2%
  • Funko1%
  • Open — no brand owns it (1 brand, 1%)

Spiderman Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume705KCVR1.3%Products25Brands7Top 5 Brands98%OOS Rate8.8%Rating4.6★Reviews1,008Avg BSR#332
18K13KSpike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Top Spiderman Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • marvel legends spiderman207K/yr
  • spiderman figure151K/yr
  • spiderman action figure74K/yr
  • spider man figure51K/yr
  • spiderman figures37K/yr
  • spiderman marvel legends36K/yr
  • spiderman action figures21K/yr
  • spider man action figure13K/yr
  • spider-man action figures9K/yr
  • marvel legends spider-man16K/yr

What reviews say buyers love and hate about Spiderman Figure

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Value For Money18%

Good value

Quality-Overall15%

the quality is clear

Advertised Vs Actual Product9%

they served the intended purpose

Collectibles9%

Bought as a gift for my daughters boyfriend and she ended up keeping it, looks great and if your a spiderman or funko pop collecter this is a great item to have

Size-Overall8%

Nice size

What buyers complain about

68% of reviews
Quality-Overall15%

I wouldn't pay full price due to having to put in extra effort because of a manufacturers fault of quality control

Value For Money14%

With the price my expectations weren't really high

Durability12%

Had to buy another one because the first one broke I started turning the upper torso

Size-Overall10%

smaller than i imagined

Advertised Vs Actual Product6%

Maybe I didnt read the description correctly

Spiderman Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
39%
2Defective Material/Parts
14%
3Quality-Overall
8%
4Advertised Vs Actual Product
7%
5Gifting Purpose
6%

Common Spiderman Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spiderman Figure 40/100 on Amazon United Kingdom — Skip it. The niche generates £157K/yr across 25 tracked products. 6 of 11 products launched in the last 360 days are still selling. Search demand moved -21.0% over the last 90 days.
Search demand for Spiderman Figure on Amazon United Kingdom is steady year-round — the busiest month runs 1.8× the quietest.