Spiderman Figure
FailThe top 5 brands take 98% of clicks, so Spiderman Figure is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £157K/yr705K searches / yr
- 90-day growth
- -21.0%search demand this quarter
- Competition
- 53%top-5 click share · 7 brands · 144 sellers
Flapen Score
Spiderman Figure against its category
The dotted line is the Toys & Games average. Past it, Spiderman Figure is stronger. Inside it, weaker.
Market
The Spiderman Figure market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spiderman Figure 705K times last year and spent an estimated £157K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 705K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.
- Searches, last 12 months
- 705K
- Growth, 90 days vs prior 90
- -21.0%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £157Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- marvel legends spiderman207K searches a year
02 · Price
A sale here is worth £17.66.
Listings sell for £17.66 on average, from £6.97 to £37.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £17.66 that is £2K to £4K a year per listing.
- Average price
- £17.66inside the $15 to $100 sweet spot
- Price range
- £6.97–£37.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
12% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #332 within Play Figures. It carries 1,008 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 12%
- Prime listings
- 96%
- Out of stock, average day
- 8.8%
- Average rank
- #332in Play Figures
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,008per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 6 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Spiderman Figure products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £19.68
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 3mo ago

Marvel Legends Series The Amazing Spider-Man Spider-Man: No Way Home Collectible 15-cm-scale Action Figure Toy Red and Blue
- Price
- £20.21
- Rating
- 4.5/5
- Reviews
- 166
- Age
- 7mo ago

Marvel Legends Series Magic: The Gathering Battle-Damaged Spider-Man Action Figure plus Exclusive Foil Trading Card Red and Blue
- Price
- £27.38
- Rating
- 4.6/5
- Reviews
- 1,282
- Age
- 11mo ago

Marvel Legends Maximum Series Spider-Man Action Figure
- Price
- £37.99
- Rating
- 4.6/5
- Reviews
- 1,070
- Age
- 1y ago

Marvel Legends Series Spider-Man (Upgraded Suit) Action Figure Red
- Price
- £14.69
- Rating
- 4.5/5
- Reviews
- 422
- Age
- 1y ago
Trending
90-day click momentum
Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £31.97
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 3mo ago

Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £19.68
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 3mo ago

Marvel Spider-Man: Brand New Day Titan Series Action Figure 29.2-cm (11.5 Inch) Super Hero Toys for Children Ages 4+
- Price
- £8.35
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1mo ago

Marvel Spider-Man Titan Series Black Suit Spider-Man Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+
- Price
- £8.50
- Rating
- 4.8/5
- Reviews
- 500
- Age
- 7mo ago

Marvel Legends Series The Amazing Spider-Man Spider-Man: No Way Home Collectible 15-cm-scale Action Figure Toy Red and Blue
- Price
- £20.21
- Rating
- 4.5/5
- Reviews
- 166
- Age
- 7mo ago
Newest
by launch date
Marvel Spider-Man: Brand New Day Titan Series Action Figure 29.2-cm (11.5 Inch) Super Hero Toys for Children Ages 4+
- Price
- £8.35
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1mo ago

Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £19.68
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 3mo ago

Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £31.97
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 3mo ago

Marvel Spider-Man Titan Series Black Suit Spider-Man Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+
- Price
- £8.50
- Rating
- 4.8/5
- Reviews
- 500
- Age
- 7mo ago

Marvel Legends Series The Amazing Spider-Man Spider-Man: No Way Home Collectible 15-cm-scale Action Figure Toy Red and Blue
- Price
- £20.21
- Rating
- 4.5/5
- Reviews
- 166
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
144
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
1%
- Marvel76%
- SPIDER-MAN10%
- Hasbro8%
- POLYPLAS2%
- Star Wars2%
- Funko1%
- Open — no brand owns it (1 brand, 1%)
Demand
Spiderman Figure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Spiderman Figure search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- marvel legends spiderman207K/yr
- spiderman figure151K/yr
- spiderman action figure74K/yr
- spider man figure51K/yr
- spiderman figures37K/yr
- spiderman marvel legends36K/yr
- spiderman action figures21K/yr
- spider man action figure13K/yr
- spider-man action figures9K/yr
- marvel legends spider-man16K/yr
Reviews and returns
What reviews say buyers love and hate about Spiderman Figure
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I wouldn't pay full price due to having to put in extra effort because of a manufacturers fault of quality control
Terrible quality and Spider-Man and Thanos not in the package
Quality control is horrid
With the price my expectations weren't really high
obviously very expensive for what they were probably wouldnt buy them again
Expensive for size
Had to buy another one because the first one broke I started turning the upper torso
Leg snapped off
smaller than i imagined
they were much much smaller than I anticipated
Bit expensive for size much cheaper in home bargains for bigger and better one
Maybe I didnt read the description correctly
not reccomend the seller ad they use Evri
Love
Good value
Worth my money
Excellent value
the quality is clear
Great quality toy for the price
Good quality
they served the intended purpose
it matched the description
As described
Bought as a gift for my daughters boyfriend and she ended up keeping it, looks great and if your a spiderman or funko pop collecter this is a great item to have
Very good quality with some accessories are a collecting card
this was a great addition to his collection
Nice size
ideal size for little ones hands
My nephew loved it because it is big
Return
1.1% Return rate 52% Fixable by listing
smaller than i imagined
they were much much smaller than I anticipated
Bit expensive for size much cheaper in home bargains for bigger and better one
I wouldn't pay full price due to having to put in extra effort because of a manufacturers fault of quality control
Terrible quality and Spider-Man and Thanos not in the package
Quality control is horrid
Maybe I didnt read the description correctly
not reccomend the seller ad they use Evri
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spiderman Figure questions
Answered from the same tracked data.









