Is spiderman figure profitable to sell on Amazon United Kingdom?

The niche generates £157K/yr across 25 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (40/100).

How competitive is the spiderman figure niche?

7 brands and 144 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in spiderman figure?

Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 1.1%.

When does demand for spiderman figure peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the spiderman figure niche?

Listings span £6.97–£37.99; the average listing price is £17.66 (sweet spot $15–$100). The average incumbent carries 1,008 reviews — the moat a new listing must climb.

spiderman figure

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great£17.66

avg listing price — sweet spot $15–$100

Price range

Good£6.97–£37.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,008

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£157K

£157K/yr · 705K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, spiderman figure is a £157K/yr Amazon United Kingdom market (705K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

spiderman figure market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £141K–£177K; units × avg price
Conversion rate: 1.3%
Avg BSR: #332
Page quality: 0%
Prime: 96%
Sponsored: 12%
Out of stock: 8.8%
Avg brand age: 31 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

144

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

Marvel76%
SPIDER-MAN10%
Hasbro8%
POLYPLAS2%
Star Wars2%
Funko1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top spiderman figure search terms

marvel legends spiderman207K/yr -26.7%0.5% conv.
spiderman figure151K/yr -21.5%1.5% conv.
spiderman action figure74K/yr -23.6%1.0% conv.
spider man figure51K/yr -16.6%0.9% conv.
spiderman figures37K/yr +3.0%0.9% conv.
spiderman marvel legends36K/yr -24.9%0.7% conv.
spiderman action figures21K/yr -35.0%1.5% conv.
spider man action figure13K/yr +42.0%0.9% conv.
spider-man action figures9K/yr -1.4%0.4% conv.
marvel legends spider-man16K/yr -21.7%0.4% conv.

All search terms

Top spiderman figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 15-cm Action Figure Set

Marvel£19.684.6★104 rev

Marvel Legends Series The Amazing Spider-Man Spider-Man: No Way Home Collectible 15-cm-scale Action Figure Toy Red and Blue

Marvel£20.214.5★166 rev

Marvel Legends Series Magic: The Gathering Battle-Damaged Spider-Man Action Figure plus Exclusive Foil Trading Card Red and Blue

Marvel£27.384.6★1,282 rev

Marvel Legends Maximum Series Spider-Man Action Figure

Hasbro£37.994.6★1,070 rev

Marvel Legends Series Spider-Man (Upgraded Suit) Action Figure Red

Marvel£14.694.5★422 rev

Newest

by launch date

Marvel Spider-Man: Brand New Day Titan Series Action Figure 29.2-cm (11.5 Inch) Super Hero Toys for Children Ages 4+

Marvel£8.3520 rev

1mo ago

Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 15-cm Action Figure Set

Marvel£19.68104 rev

3mo ago

Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set

Marvel£31.9732 rev

3mo ago

Marvel Spider-Man Titan Series Black Suit Spider-Man Action Figure 30-cm-scale (12 Inch) Super Hero Toys for Children Ages 4+

SPIDER-MAN£8.50500 rev

7mo ago

Marvel Legends Series The Amazing Spider-Man Spider-Man: No Way Home Collectible 15-cm-scale Action Figure Toy Red and Blue

Marvel£20.21166 rev

7mo ago

What buyers say about spiderman figure

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Good value”

Quality-Overall15%

“the quality is clear”

Advertised Vs Actual Product9%

“they served the intended purpose”

Collectibles9%

“Bought as a gift for my daughters boyfriend and she ended up keeping it, looks great and if your a spiderman or funko pop collecter this is a great item to have”

Size-Overall8%

“Nice size”

Gifting Purpose7%

“Great Gift”

Fun/Entertainment Experience7%

“Good little set of movable toys”

Durability4%

“Just hope it's durable”

Add-Ons/Attachments3%

“Accessories are a nice inclusion”

Strength3%

“really solid Spider-Man figure”

What buyers complain about

Quality-Overall15%

“I wouldn't pay full price due to having to put in extra effort because of a manufacturers fault of quality control”

Value For Money14%

“With the price my expectations weren't really high”

Durability12%

“Had to buy another one because the first one broke I started turning the upper torso”

Size-Overall10%

“smaller than i imagined”

Advertised Vs Actual Product6%

“Maybe I didnt read the description correctly”

Strength6%

“Could be sturdier”

Material Quality4%

“the plastic feels quite cheap”

Top return reasons

Size-Overall39%

Defective Material/Parts14%

Quality-Overall8%

Advertised Vs Actual Product7%

Gifting Purpose6%

Value For Money6%

Durability3%

Product Condition2%

Strength2%

Balance/Stability2%

Common questions

Is spiderman figure profitable to sell on Amazon United Kingdom?: The niche generates £157K/yr across 25 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (40/100).
How competitive is the spiderman figure niche?: 7 brands and 144 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in spiderman figure?: Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 1.1%.
When does demand for spiderman figure peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the spiderman figure niche?: Listings span £6.97–£37.99; the average listing price is £17.66 (sweet spot $15–$100). The average incumbent carries 1,008 reviews — the moat a new listing must climb.