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Spiderman Figure

Fail

The top 5 brands take 98% of clicks, so Spiderman Figure is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£157K/yr705K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
53%top-5 click share · 7 brands · 144 sellers

Flapen Score

Spiderman Figure against its category

The dotted line is the Toys & Games average. Past it, Spiderman Figure is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Figure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spiderman Figure 705K times last year and spent an estimated £157K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 705K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
705K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
1.3%
Market size, estimated
£157Ka year
Peak month
December1.8× the quietest month
Top search term
marvel legends spiderman207K searches a year

02 · Price

A sale here is worth £17.66.

Listings sell for £17.66 on average, from £6.97 to £37.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £17.66 that is £2K to £4K a year per listing.

Average price
£17.66inside the $15 to $100 sweet spot
Price range
£6.97–£37.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #332 within Play Figures. It carries 1,008 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
96%
Out of stock, average day
8.8%
Average rank
#332in Play Figures
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,008per listing
Listings tracked
25

04 · Newcomers

Amazon counts 6 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Spiderman Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

144

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

1%

  • Marvel76%
  • SPIDER-MAN10%
  • Hasbro8%
  • POLYPLAS2%
  • Star Wars2%
  • Funko1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Spiderman Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Spiderman Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marvel legends spiderman207K/yr
  • spiderman figure151K/yr
  • spiderman action figure74K/yr
  • spider man figure51K/yr
  • spiderman figures37K/yr
  • spiderman marvel legends36K/yr
  • spiderman action figures21K/yr
  • spider man action figure13K/yr
  • spider-man action figures9K/yr
  • marvel legends spider-man16K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Figure

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.04

I wouldn't pay full price due to having to put in extra effort because of a manufacturers fault of quality control

Terrible quality and Spider-Man and Thanos not in the package

Quality control is horrid

Value For Money14%+0.94

With the price my expectations weren't really high

obviously very expensive for what they were probably wouldnt buy them again

Expensive for size

Durability12%−0.10

Had to buy another one because the first one broke I started turning the upper torso

Leg snapped off

Size-Overall10%−0.05

smaller than i imagined

they were much much smaller than I anticipated

Bit expensive for size much cheaper in home bargains for bigger and better one

Advertised Vs Actual Product6%+0.46

Maybe I didnt read the description correctly

not reccomend the seller ad they use Evri

Love

Value For Money18%+0.94

Good value

Worth my money

Excellent value

Quality-Overall15%−0.04

the quality is clear

Great quality toy for the price

Good quality

Advertised Vs Actual Product9%+0.46

they served the intended purpose

it matched the description

As described

Collectibles9%+1.20

Bought as a gift for my daughters boyfriend and she ended up keeping it, looks great and if your a spiderman or funko pop collecter this is a great item to have

Very good quality with some accessories are a collecting card

this was a great addition to his collection

Size-Overall8%−0.05

Nice size

ideal size for little ones hands

My nephew loved it because it is big

Return

1.1% Return rate 52% Fixable by listing

Size-Overall39%█▄▆▄▇▄

smaller than i imagined

they were much much smaller than I anticipated

Bit expensive for size much cheaper in home bargains for bigger and better one

Defective Material/Parts14%▁▆█▇▃▆
Quality-Overall8%█▅▃▁▄▁

I wouldn't pay full price due to having to put in extra effort because of a manufacturers fault of quality control

Terrible quality and Spider-Man and Thanos not in the package

Quality control is horrid

Advertised Vs Actual Product7%█▁▄▄▁▆

Maybe I didnt read the description correctly

not reccomend the seller ad they use Evri

Gifting Purpose6%▁▄▁▁▁█

FAQ

Common Spiderman Figure questions

Answered from the same tracked data.