Sphero
brand-locked demand (top 5 brands take 100% of clicks) — Sphero doesn't clear our bar today.
Flapen Score
Is Sphero profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sphero is a £218K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.
Sphero: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.8% over the last 90 days and 1.7% of searches end in a purchase.
£218K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 10 products
Top Sphero products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sphero Mini Blue Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly
- Price
- £42.00
- Rating
- 4.5/5
- Reviews
- 2,256
- Age
- 8y ago
Sphero BOLT: App-Enabled Robotic Ball STEM Learning and Coding Toy for Kids Programmable LED Matrix Bluetooth Connection Learn Javascript and Scratch Swift Playground Compatible
- Price
- £109.56
- Rating
- 4.6/5
- Reviews
- 1,283
- Age
- 7y ago
Sphero Mini Green Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly
- Price
- £41.87
- Rating
- 4.5/5
- Reviews
- 1,291
- Age
- 8y ago
Sphero BOLT+: Coding Robot Ball - Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks JavaScript - Animated LCD Screen - Durable & Waterproof - STEM Toy for Kids & Teens
- Price
- £172.29
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Sphero Mini Red Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly
- Price
- £42.59
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 5y ago
Trending
90-day click momentum
Sphero Mini Golf Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly
- Price
- £41.14
- Rating
- 4.3/5
- Reviews
- 372
- Age
- 5y ago
Sphero Mini Red Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly
- Price
- £42.59
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 5y ago
Sphero BOLT+ Power Pack: 15 Robots and Charging Case STEM Learning and Coding Toy Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks Javascript - Animated LCD Screen
- Price
- £3096.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Sphero BOLT Power Pack: 15 Robots Charging Case + Accessories + Free Training Course STEM Learning and Coding Toy
- Price
- £2527.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago
Sphero BOLT+: Coding Robot Ball - Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks JavaScript - Animated LCD Screen - Durable & Waterproof - STEM Toy for Kids & Teens
- Price
- £172.29
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch dateSphero BOLT+ Power Pack: 15 Robots and Charging Case STEM Learning and Coding Toy Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks Javascript - Animated LCD Screen
- Price
- £3096.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Sphero BOLT+: Coding Robot Ball - Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks JavaScript - Animated LCD Screen - Durable & Waterproof - STEM Toy for Kids & Teens
- Price
- £172.29
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Sphero indi: Screenless Introductory STEM Robot Toy for Kids 4+ - Design & Build Custom Mazes - Problem Solve Like an Engineer- Sharpen Computational Thinking Skills and Encourage Creative Expression
- Price
- £104.03
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 4y ago
Sphero Mini Red Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly
- Price
- £42.59
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 5y ago
Sphero Mini Golf Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly
- Price
- £41.14
- Rating
- 4.3/5
- Reviews
- 372
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
1 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Sphero100%
Sphero demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Top Sphero search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sphero13K/yr
- sphero mini5K/yr
- sphero bolt3K/yr
What reviews say buyers love and hate about Sphero
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Interesting toy”
“Worth it for sure”
Sphero return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sphero questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
