Is sphero profitable to sell on Amazon United Kingdom?

The niche generates £218K/yr across 10 tracked products. 90-day search growth is -7.8%. Flapen's verdict: Skip it (29/100).

How competitive is the sphero niche?

1 brands and 16 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

When does demand for sphero peak?

Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the sphero niche?

Listings span £41.14–£3096.49; the average listing price is £625.30 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.

sphero

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good642.9

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£218K

£218K/yr · 21K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad84%

top-5 click share — a locked-up shelf

Price range

Bad£41.14–£3096.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad£625.30

avg listing price — sweet spot $15–$100

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, sphero is a £218K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

sphero market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £156K–£313K; units × avg price
Conversion rate: 1.7%
Avg BSR: #313
Page quality: 0%
Prime: 80%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 212 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Sphero100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top sphero search terms

sphero13K/yr -21.0%1.1% conv.
sphero mini5K/yr +32.3%2.6% conv.
sphero bolt3K/yr +6.2%1.6% conv.

All search terms

Top sphero products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sphero Mini Blue Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly

Sphero£42.004.5★2,256 rev

Sphero BOLT: App-Enabled Robotic Ball STEM Learning and Coding Toy for Kids Programmable LED Matrix Bluetooth Connection Learn Javascript and Scratch Swift Playground Compatible

Sphero£109.564.6★1,283 rev

Sphero Mini Green Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly

Sphero£41.874.5★1,291 rev

Sphero BOLT+: Coding Robot Ball - Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks JavaScript - Animated LCD Screen - Durable & Waterproof - STEM Toy for Kids & Teens

Sphero£172.294.6★3 rev

Sphero Mini Red Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly

Sphero£42.594.5★379 rev

Newest

by launch date

Sphero BOLT+ Power Pack: 15 Robots and Charging Case STEM Learning and Coding Toy Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks Javascript - Animated LCD Screen

Sphero£3096.490 rev

1y ago

Sphero BOLT+: Coding Robot Ball - Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks JavaScript - Animated LCD Screen - Durable & Waterproof - STEM Toy for Kids & Teens

Sphero£172.293 rev

1y ago

Sphero indi: Screenless Introductory STEM Robot Toy for Kids 4+ - Design & Build Custom Mazes - Problem Solve Like an Engineer- Sharpen Computational Thinking Skills and Encourage Creative Expression

Sphero£104.03100 rev

4y ago

Sphero Mini Red Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly

Sphero£42.59379 rev

5y ago

Sphero Mini Golf Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly

Sphero£41.14372 rev

5y ago

What buyers say about sphero

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience50%

“Interesting toy”

Value For Money50%

“Worth it for sure”

Top return reasons

Size-Overall22%

Functionality-Overall17%

Fun/Entertainment Experience11%

Compatibility-Overall11%

Charging11%

Gifting Purpose11%

Advertised Vs Actual Product11%

Defective Material/Parts6%

Common questions

Is sphero profitable to sell on Amazon United Kingdom?: The niche generates £218K/yr across 10 tracked products. 90-day search growth is -7.8%. Flapen's verdict: Skip it (29/100).
How competitive is the sphero niche?: 1 brands and 16 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
When does demand for sphero peak?: Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the sphero niche?: Listings span £41.14–£3096.49; the average listing price is £625.30 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.