- Flapen Score
- 29 / 100Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 4429
- Market size
- £218K/yr21K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 84%top-5 click share · 1 brands · 16 sellers
Flapen Score
Sphero against its category
The dotted line is the Toys & Games average. Past it, Sphero is stronger. Inside it, weaker.
Market
The Sphero market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sphero 21K times last year and spent an estimated £218K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £218Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- sphero13K searches a year
02 · Price
A sale here is worth £625.30.
Listings sell for £625.30 on average, from £41.14 to £3096.49. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £625.30 that is £0 to £63K a year per listing.
- Average price
- £625.30above the $15 to $100 sweet spot
- Price range
- £41.14–£3096.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£63K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #313 within Electronic Toys. It carries 643 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #313in Electronic Toys
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 643per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Sphero products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sphero Mini Blue Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly
- Price
- £42.00
- Rating
- 4.5/5
- Reviews
- 2,256
- Age
- 8y ago

Sphero BOLT: App-Enabled Robotic Ball STEM Learning and Coding Toy for Kids Programmable LED Matrix Bluetooth Connection Learn Javascript and Scratch Swift Playground Compatible
- Price
- £109.56
- Rating
- 4.6/5
- Reviews
- 1,283
- Age
- 7y ago

Sphero Mini Green Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly
- Price
- £41.87
- Rating
- 4.5/5
- Reviews
- 1,291
- Age
- 8y ago

Sphero BOLT+: Coding Robot Ball - Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks JavaScript - Animated LCD Screen - Durable & Waterproof - STEM Toy for Kids & Teens
- Price
- £172.29
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Sphero Mini Red Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly
- Price
- £42.59
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 5y ago
Trending
90-day click momentum
Sphero Mini Golf Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly
- Price
- £41.14
- Rating
- 4.3/5
- Reviews
- 372
- Age
- 5y ago

Sphero Mini Red Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly
- Price
- £42.59
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 5y ago

Sphero BOLT+ Power Pack: 15 Robots and Charging Case STEM Learning and Coding Toy Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks Javascript - Animated LCD Screen
- Price
- £3096.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Sphero BOLT Power Pack: 15 Robots Charging Case + Accessories + Free Training Course STEM Learning and Coding Toy
- Price
- £2527.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago

Sphero BOLT+: Coding Robot Ball - Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks JavaScript - Animated LCD Screen - Durable & Waterproof - STEM Toy for Kids & Teens
- Price
- £172.29
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
Sphero BOLT+ Power Pack: 15 Robots and Charging Case STEM Learning and Coding Toy Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks Javascript - Animated LCD Screen
- Price
- £3096.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Sphero BOLT+: Coding Robot Ball - Beginner to Advanced Programming - Ages 8+ - 3 Ways to Code: Draw Blocks JavaScript - Animated LCD Screen - Durable & Waterproof - STEM Toy for Kids & Teens
- Price
- £172.29
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Sphero indi: Screenless Introductory STEM Robot Toy for Kids 4+ - Design & Build Custom Mazes - Problem Solve Like an Engineer- Sharpen Computational Thinking Skills and Encourage Creative Expression
- Price
- £104.03
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 4y ago

Sphero Mini Red Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly
- Price
- £42.59
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 5y ago

Sphero Mini Golf Coding Robot Ball for Kids | Fun STEM & AI Learning and Gaming | For Ages 8+ | Tabletop Friendly
- Price
- £41.14
- Rating
- 4.3/5
- Reviews
- 372
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Sphero100%
Demand
Sphero search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Sphero search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sphero13K/yr
- sphero mini5K/yr
- sphero bolt3K/yr
Reviews and returns
What reviews say buyers love and hate about Sphero
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
Interesting toy
Worth it for sure
Return
1.9% Return rate 33% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sphero questions
Answered from the same tracked data.









