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Sphero

Fail

The top 5 brands take 100% of clicks, so Sphero is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£218K/yr21K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
84%top-5 click share · 1 brands · 16 sellers

Flapen Score

Sphero against its category

The dotted line is the Toys & Games average. Past it, Sphero is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sphero market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sphero 21K times last year and spent an estimated £218K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
1.7%
Market size, estimated
£218Ka year
Peak month
December4.5× the quietest month
Top search term
sphero13K searches a year

02 · Price

A sale here is worth £625.30.

Listings sell for £625.30 on average, from £41.14 to £3096.49. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £625.30 that is £0 to £63K a year per listing.

Average price
£625.30above the $15 to $100 sweet spot
Price range
£41.14–£3096.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£63K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #313 within Electronic Toys. It carries 643 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#313in Electronic Toys
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
643per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Sphero products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£65K£87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

1 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Sphero100%

Demand

Sphero search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Sphero search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sphero13K/yr
  • sphero mini5K/yr
  • sphero bolt3K/yr

Reviews and returns

What reviews say buyers love and hate about Sphero

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Fun/Entertainment Experience50%

Interesting toy

Value For Money50%

Worth it for sure

Return

1.9% Return rate 33% Fixable by listing

Size-Overall22%▁▁█▁▁▁
Functionality-Overall17%▁▁▁▁█▁
Fun/Entertainment Experience11%▁▁▁▁█▁
Compatibility-Overall11%▁▁▁█▁▁
Charging11%▁▁█▁▁▁

FAQ

Common Sphero questions

Answered from the same tracked data.