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Speed Cube

Fail

Demand is soft, at -16.0% this quarter, so Speed Cube is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£107K/yr150K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
70%top-5 click share · 8 brands · 36 sellers

Flapen Score

Speed Cube against its category

The dotted line is the Toys & Games average. Past it, Speed Cube is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Speed Cube market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Speed Cube 150K times last year and spent an estimated £107K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
6.8%
Market size, estimated
£107Ka year
Peak month
December2.2× the quietest month
Top search term
speed cube52K searches a year

02 · Price

A sale here is worth £10.50.

Listings sell for £10.50 on average, from £4.29 to £21.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.50 that is £5K to £8K a year per listing.

Average price
£10.50under the $15 to $100 sweet spot
Price range
£4.29–£21.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Jigsaws & Puzzles. It carries 3,644 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Jigsaws & Puzzles
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,644per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Speed Cube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

36

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • ROXENDA29%
  • Rubik's21%
  • GAN19%
  • Swift Block13%
  • Monster Go6%
  • Nexcube5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Speed Cube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Speed Cube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • speed cube52K/yr
  • rubiks speed cube 3x314K/yr
  • speed cube 3x314K/yr
  • magnetic rubix cube8K/yr
  • rubiks cube magnetic12K/yr
  • speed cubes5K/yr
  • rubix cube magnetic4K/yr
  • magnetic speed cube5K/yr
  • speed rubix cube4K/yr
  • rubiks speed cube7K/yr

Reviews and returns

What reviews say buyers love and hate about Speed Cube

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.19

Breaks easily

Falls apart

Broken in one month

Quality-Overall18%+0.90

Rubbish quality

Cheap and badly made

Poor quality

Size-Overall11%−0.05

Slightly smaller than the regular cube

It's small

the cube is tiny

Magnetic Strength/Adsorption5%

Not magnetic

not the strongest magnets

Not magnetic

Color3%+0.13

Maybe the white will fade or brown over time

Colour is different from photos

The colours are not exact matches for an original cube as you can see from the images

Love

Quality-Overall25%+0.90

Brilliant quality

This is a great quality cube

Great quality cube

Value For Money19%+1.02

Worth the money

Good price

Excellent value for money

Fun/Entertainment Experience7%+0.96

Lots of fun for all the family

Good fun

Keeps him entertained

Soft Feel5%

very smooth and easy to use

this cube is smooth

has a really good feel

Color4%+0.13

bright colours

Colours are nice too

Brilliant, nice vibrant colours

Return

0.9% Return rate 29% Fixable by listing

Size-Overall22%█▆▄▄▅▄

Slightly smaller than the regular cube

It's small

the cube is tiny

Durability14%▂▅▅▇█▄

Breaks easily

Falls apart

Broken in one month

Defective Material/Parts12%▅▆▅▆██
Quality-Overall12%▅█▅▇▆▆

Rubbish quality

Cheap and badly made

Poor quality

Magnetic Strength/Adsorption8%▄▄▇▅▇█

Not magnetic

not the strongest magnets

Not magnetic

FAQ

Common Speed Cube questions

Answered from the same tracked data.