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Sparkler Candles for Cakes

Maybe

Returns run at only 0.1% of orders. But products sell for $5.66 on average, outside the sweet spot, so Sparkler Candles for Cakes is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£136K/yr252K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
47%top-5 click share · 12 brands · 28 sellers

Flapen Score

Sparkler Candles for Cakes against its category

The dotted line is the Toys & Games average. Past it, Sparkler Candles for Cakes is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sparkler Candles for Cakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sparkler Candles for Cakes 252K times last year and spent an estimated £136K. The top 5 brands take 79% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
9.5%
Market size, estimated
£136Ka year
Peak month
November1.5× the quietest month
Top search term
cake sparklers44K searches a year

02 · Price

A sale here is worth £5.66.

Listings sell for £5.66 on average, from £2.30 to £19.25. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £5.66 that is £4K to £6K a year per listing.

Average price
£5.66under the $15 to $100 sweet spot
Price range
£2.30–£19.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #182 within Party Supplies. It carries 207 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
43%
Out of stock, average day
1.8%
Average rank
#182in Party Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sparkler Candles for Cakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 flat

Sellers

28

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

16%

  • Wow Party Supplies24%
  • DTD QUALITY MATTERS17%
  • Inevitable Party17%
  • Generic15%
  • TSA LIMITED7%
  • TC Toys5%
  • Open — no brand owns it (6 brands, 16%)

Demand

Sparkler Candles for Cakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sparkler Candles for Cakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake sparklers44K/yr
  • sparkler candles for cakes45K/yr
  • birthday candles sparklers17K/yr
  • fountain candles for cakes21K/yr
  • sparkler candles13K/yr
  • birthday cake sparklers13K/yr
  • fountain candle10K/yr
  • cake sparkler9K/yr
  • ice fountain candles7K/yr
  • cake candles sparklers8K/yr

Reviews and returns

What reviews say buyers love and hate about Sparkler Candles for Cakes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.11

Dont work

It didnt work properly

Only one worked

Durability12%−0.04

didn't last as long as others I've had before

Did not last long

Didn't last long enough sadly

Quality-Overall11%+0.31

need manufacturer to have better quality control

Poor quality, it only lasted 3 seconds, so lit the 2nd candle which lasted an even shorter time

not as impressive as i had hoped

Size-Overall7%−0.04

The holders they came with didn't fit them all very well

Not fit for purpose

Smell5%−0.04

VILE SMELL

The smell of them burning

Love

Brightness/Shine/Glow24%+1.81

Good sparklers

they were easy to light

Size sparkles were great

Value For Money19%+0.82

Impressive product at a fair price

Good price

Good value for money

Advertised Vs Actual Product15%+1.19

As Advertised

exactly as shown in the photos

Worked as expected

Quality-Overall12%+0.31

Good quality

Great product

Very impressive indeed

Fun/Entertainment Experience5%+0.10

Good fun

Great fun

Kids love it

Return

0.1% Return rate 34% Fixable by listing

Value For Money25%▁▁▇█▁▆
Color20%▁▁██▁▆

Even in the dark can barely see the colour

Functionality-Overall14%▁█▁▁▄▄

Dont work

It didnt work properly

Only one worked

Defective Material/Parts11%▁▁▁▄▁█
Brightness/Shine/Glow9%▁▁█▂▁▁

Look pretty, the coloured flames aren't very vivid in the dark

Flimsy and very difficult to light

FAQ

Common Sparkler Candles for Cakes questions

Answered from the same tracked data.