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Sparkler Candles for Cakes

Maybe

An estimated 0.1% of orders come back. But products sell for $5.66 on average, outside the sweet spot, so Sparkler Candles for Cakes is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£136K/yr252K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
47%top-5 click share · 12 brands · 28 sellers

Flapen Score

Sparkler Candles for Cakes against its category

The dotted line is the Toys & Games average. Past it, Sparkler Candles for Cakes is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sparkler Candles for Cakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sparkler Candles for Cakes 252K times last year and spent an estimated £136K. The top 5 brands take 79% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
9.5%
Market size, estimated
£136Ka year
Peak month
November1.5× the quietest month
Top search term
cake sparklers44K searches a year

02 · Price

A sale here is worth £5.66.

Listings sell for £5.66 on average, from £2.30 to £19.25. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £5.66 that is £4K to £6K a year per listing.

Average price
£5.66under the $15 to $100 sweet spot
Price range
£2.30–£19.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #182 within Party Supplies. It carries 207 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
43%
Out of stock, average day
1.8%
Average rank
#182in Party Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
28

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sparkler Candles for Cakes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 flat

Sellers

28

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 91%

Open market

16%

  • Wow Party Supplies24%
  • DTD QUALITY MATTERS17%
  • Inevitable Party17%
  • Generic15%
  • TSA LIMITED7%
  • TC Toys5%
  • Open — no brand owns it (6 brands, 16%)

Demand

Sparkler Candles for Cakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sparkler Candles for Cakes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cake sparklers44K/yr
  • sparkler candles for cakes45K/yr
  • birthday candles sparklers17K/yr
  • fountain candles for cakes21K/yr
  • sparkler candles13K/yr
  • birthday cake sparklers13K/yr
  • fountain candle10K/yr
  • cake sparkler9K/yr
  • ice fountain candles7K/yr
  • cake candles sparklers8K/yr

Reviews and returns

What reviews say buyers love and hate about Sparkler Candles for Cakes

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Dont work”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sparkler Candles for Cakes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data