space toys
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-21.1% this quarter) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.66–£27.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,406.04avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.27avg listing price — sweet spot $15–$100
Market size
Bad£86K£86K/yr · 559K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, space toys is a £86K/yr Amazon United Kingdom market (559K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
space toys market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £98K–£123K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #157
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 81%
- Out of stock
- 4.2%
- Avg brand age
- 37 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
127
Top-5 brand share
43%
Top 20: 78%
Top-5 click share
39%
Top 20: 73%
Open market
57%
- Galt13%
- The Magic Toy Shop9%
- University Games7%
- LEGO5%
- Science Kidz4%
- Brainstorm TOYS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.Peak months: Apr, Nov, Dec · busiest ÷ quietest = 4.0×
Top space toys search terms
- space303K/yr
- space toys139K/yr
- space gifts for boys23K/yr
- space themed gifts11K/yr
- space toy13K/yr
- space toys for 5 year olds14K/yr
- space toys for 5+ year olds8K/yr
- space toys for 7 year olds9K/yr
- space gifts for kids8K/yr
- astronaut toy7K/yr
Top space toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GALT Space Lab Kids Science Kit with 12 Fun Experiments Glow Stars & More
Galt£10.174.5★3,311 rev
The Magic Toy Shop Space Exploration Set 7 Pcs Including 2 Astronaut Toy Rocket Space Shuttle - Kids Space Toys with Spaceship Space Rocket Toys for Children Space Gifts for Kids
The Magic Toy Shop£8.174.3★67 rev
University Games 3-D Planets in a Tube Glow-in-the-Dark Black
University Games£5.004.1★3,267 rev
LEGO 31134 Creator 3 in 1 Space Shuttle Toy to Astronaut Figure to Spaceship Building Toys for Kids Boys Girls Aged 6 and up Creative Gift Idea
LEGO£6.994.8★8,331 rev
Science Kidz Space Rocket Set For Kids 42cm Spaceship With Lights & Sounds
Science Kidz£16.924.5★698 rev
Newest
by launch date
Playmobil | Space | ESA: Astronaut with Robot | With Mars Crawler Analysis Station & 3 Rock Samples | Space Exploration in the Playroom Playset | For Children Aged 4+ | 72014
Playmobil£10.4325 rev
Planetarium Projector for Bedroom 13 in 1 Galaxy Star Projector Light Nebula Night Light with Timer LED Space Galaxy Lamp Room Decor for Adults Kids White
Lysumurl£26.42397 rev
Aomig Kids Astronaut Costume Unisex Astronaut Costume Cosplay Toys Space Adventure Outfit with Astronaut Helmet Bag and Gloves Spaceman Jumpsuit Fancy Dress for Girls or Boys World Book Day Gift
Aomig£13.85373 rev
Junellz 2-3 years Boy solar system planet pajamas Black Galaxy space themed pajamas boy pjs
Junellz£7.9043 rev
The Magic Toy Shop Space Exploration Set 7 Pcs Including 2 Astronaut Toy Rocket Space Shuttle - Kids Space Toys with Spaceship Space Rocket Toys for Children Space Gifts for Kids
The Magic Toy Shop£8.1767 rev
Trending
90-day click momentumJunellz 2-3 years Boy solar system planet pajamas Black Galaxy space themed pajamas boy pjs
Junellz£7.904.7★
Smazero Boys Short Pyjamas Sets Solar System Planets Space Pyjamas Cotton Summer Pjs 2 Piece Outfit Pajamas for Kids Clothes 3-11 Years Black
Smazero£9.684.8★
Playmobil | Space | ESA: Astronaut with Robot | With Mars Crawler Analysis Station & 3 Rock Samples | Space Exploration in the Playroom Playset | For Children Aged 4+ | 72014
Playmobil£10.434.6★
SOIBEEN Pyjamas for Boys Space Planet Nightwear Cotton Clothes Kids Sleepwear Long Sleeve PJs Set 4 Piece Outfit Xmas Gift 6 Years
SOIBEEN£14.654.5★
Planetarium Projector for Bedroom 13 in 1 Galaxy Star Projector Light Nebula Night Light with Timer LED Space Galaxy Lamp Room Decor for Adults Kids White
Lysumurl£26.424.2★
What buyers say about space toys
What buyers praise and complain about, mined from review topics.What buyers love
“Lego's quality shines through”
“very much enjoyed playing”
“Birthday gift”
“I really like it definitely worth the price”
“Very beautiful light we really love it”
“As described”
“Fun and educational”
“Sturdy toy”
“Good quality and colourful”
“Easy to use”
What buyers complain about
“Doesnt last”
“Finally, the build quality feels very poor”
“A bit expensive”
“Very small about the size of a mini dog ball”
“But it's very static”
“Looked like we had been sent a used product”
“so turning it off becomes a hassle every time”
“The photos are a complete lie”
“does not work”
“Please dont sell the remote with the light because the remote does not work, at all”
Top return reasons
Common questions
- Is space toys profitable to sell on Amazon United Kingdom?
- The niche generates £86K/yr across 48 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the space toys niche?
- 42 brands and 127 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in space toys?
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 1.3%.
- When does demand for space toys peak?
- Demand peaks in Apr–Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the space toys niche?
- Listings span £4.66–£27.64; the average listing price is £12.27 (sweet spot $15–$100). The average incumbent carries 1,406 reviews — the moat a new listing must climb.