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Space Toys

Maybe

The top 5 brands take only 43% of clicks. But demand is soft, at -21.1% this quarter, so Space Toys is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£86K/yr559K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
39%top-5 click share · 42 brands · 127 sellers

Flapen Score

Space Toys against its category

The dotted line is the Toys & Games average. Past it, Space Toys is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Space Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Space Toys 559K times last year and spent an estimated £86K. The top 5 brands take 43% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 559K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
559K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
1.3%
Market size, estimated
£86Ka year
Peak month
December4.0× the quietest month
Top search term
space303K searches a year

02 · Price

A sale here is worth £12.27.

Listings sell for £12.27 on average, from £4.66 to £27.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.27 that is £1K to £3K a year per listing.

Average price
£12.27under the $15 to $100 sweet spot
Price range
£4.66–£27.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #157 within Building & Construction Toys. It carries 1,406 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
4.2%
Average rank
#157in Building & Construction Toys
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,406per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Space Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

127

Top-5 brand share

43%

Top 20: 78%

Top-5 click share

39%

Top 20: 73%

Open market

57%

  • Galt13%
  • The Magic Toy Shop9%
  • University Games7%
  • LEGO5%
  • Science Kidz4%
  • Brainstorm TOYS4%

Demand

Space Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Space Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • space303K/yr
  • space toys139K/yr
  • space gifts for boys23K/yr
  • space themed gifts11K/yr
  • space toy13K/yr
  • space toys for 5 year olds14K/yr
  • space toys for 5+ year olds8K/yr
  • space toys for 7 year olds9K/yr
  • space gifts for kids8K/yr
  • astronaut toy7K/yr

Reviews and returns

What reviews say buyers love and hate about Space Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.20

Doesnt last

Broke after a few weeks

Broke

Quality-Overall13%−0.01

Finally, the build quality feels very poor

Not good quality

Absolute garbage

Value For Money8%+0.48

A bit expensive

Overpriced

Way overpriced

Size-Overall8%−0.03

Very small about the size of a mini dog ball

bigger than I expected

Quite small

Noise Level5%−0.04

But it's very static

Its very noisy

Noisy

Love

Quality-Overall14%−0.01

Lego's quality shines through

Build quality feels solid

Good quality

Fun/Entertainment Experience14%+1.45

very much enjoyed playing

Good fun

Fun puzzle

Gifting Purpose12%+1.12

Birthday gift

Great for a gift

Excellent gift

Value For Money9%+0.48

I really like it definitely worth the price

Good value for money

Great for the price

Brightness/Shine/Glow5%+0.52

Very beautiful light we really love it

brightness is just right

My kids love their room lighting so much

Return

1.3% Return rate 33% Fixable by listing

Size-Overall22%▃▆█▆▇▄

Very small about the size of a mini dog ball

bigger than I expected

Quite small

Functionality-Overall13%█▆▆▄▄▅

does not work

This product does not work

and it dont work

Quality-Overall11%▄▆▆▇▅█

Finally, the build quality feels very poor

Not good quality

Absolute garbage

Defective Material/Parts10%█▄▄▅▇▆
Gifting Purpose5%▂█▇█▆▇

FAQ

Common Space Toys questions

Answered from the same tracked data.