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South Park Plush

Fail

Demand is soft, at -52.8% this quarter, so South Park Plush is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£5K/yr35K searches / yr
90-day growth
-52.8%search demand this quarter
Competition
68%top-5 click share · 7 brands · 56 sellers

Flapen Score

South Park Plush against its category

The dotted line is the Toys & Games average. Past it, South Park Plush is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The South Park Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for South Park Plush 35K times last year and spent an estimated £5K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -52.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-52.8%
Conversion, latest week
1.0%
Market size, estimated
£5Ka year
Peak month
December4.3× the quietest month
Top search term
south park plush26K searches a year

02 · Price

A sale here is worth £15.20.

Listings sell for £15.20 on average, from £9.51 to £24.40. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £15.20 that is £0 to £2K a year per listing.

Average price
£15.20inside the $15 to $100 sweet spot
Price range
£9.51–£24.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,892 within Soft Toys. It carries 92 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
76%
Out of stock, average day
8.0%
Average rank
#1,892in Soft Toys
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
92per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top South Park Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£259£518£777£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

56

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

2%

  • Kidrobot60%
  • South Park20%
  • UKToyworld9%
  • Khadou5%
  • Blue Sky Studios2%
  • Pyramid International2%
  • Open — no brand owns it (1 brand, 2%)

Demand

South Park Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top South Park Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • south park plush26K/yr
  • cartman plush4K/yr
  • south park plushies3K/yr
  • kenny plush2K/yr
  • kenny south park plush933/yr

Reviews and returns

What reviews say buyers love and hate about South Park Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.05

very expensive for what it is

Waste of money

Quality-Overall20%+2.69

Cheaper on Amazon than in shops - good quality

Noise Level10%−0.03

So quiet you cant even hear it

Brightness/Shine/Glow7%−0.01

Really poor lighting

Thin7%−0.02

Thin

It's really, really thin

it's just sooooo thin

Love

Quality-Overall29%+2.69

Large sturdy bag and excellent quality

Good quality mug

Amazing quality

Soft Feel14%

Soft

Plushie is super soft

Gifting Purpose13%−0.01

Cute gift

Made a good gift

Boys as my South Park fanatic Daughter loved it as a Birthday gift

Strength10%+0.57

Its sturdy and good quality

Large sturdy bag and excellent quality

Fun/Entertainment Experience7%+0.37

Plush Cartman Toy

Return

0.7% Return rate 27% Fixable by listing

Defective Material/Parts32%▁▁▆▁██
Quality-Overall23%▁▁▁█▁▄

Cheaper on Amazon than in shops - good quality

Size-Overall18%▁█▃▁▁▁
Gifting Purpose9%▁▁█▁▁▁
Advertised Vs Actual Product9%

FAQ

Common South Park Plush questions

Answered from the same tracked data.