How competitive is the Sorry What Game niche on Amazon United Kingdom?

2 brands and 5 sellers compete in Sorry What Game on Amazon United Kingdom. The top 5 Sorry What Game products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Sorry What Game niche?

Sorry What Game sells for £17.81 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £13.72–£21.40. The average incumbent carries 690 reviews — the moat a new listing must climb.

Sorry What Game

a concentrated shelf (top 5 take 100% of clicks) — Sorry What Game doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sorry What Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sorry What Game is a £242K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Sorry What Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.5% over the last 90 days and 7.6% of searches end in a purchase.

£242K

revenue / yr

Units sold / yr13K

Search volume / yr-41.5%179K

Conversion rate7.6%

Avg price£17.81

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 5

Top-5 product click share100%

Open market0%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 3 products

Top Sorry What Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sorry What - Award Winning Lip Reading Adult Card Game - Uncensored Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations - Party Game for Adults 17+

Price: £21.40
Rating: 4.5/5
Reviews: 1,958
Age: 2y ago

Lucky Egg Sorry What - Lip Reading Friends Party Game Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations Card Game for Friends (Family Edition)

Price: £18.31
Rating: 4.5/5
Reviews: 111
Age: 1y ago

you say i guess sorry game Funny Adult Party Game with Headphones Lip Reading Challenge Game Perfect for Game Night Couples Friends & Parties (24 Players)

Price: £13.72
Rating: 5.0/5
Reviews: 2
Age: 2mo ago

Newest

by launch date

you say i guess sorry game Funny Adult Party Game with Headphones Lip Reading Challenge Game Perfect for Game Night Couples Friends & Parties (24 Players)

Price: £13.72
Rating: 5.0/5
Reviews: 2
Age: 2mo ago

Lucky Egg Sorry What - Lip Reading Friends Party Game Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations Card Game for Friends (Family Edition)

Price: £18.31
Rating: 4.5/5
Reviews: 111
Age: 1y ago

Sorry What - Award Winning Lip Reading Adult Card Game - Uncensored Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations - Party Game for Adults 17+

Price: £21.40
Rating: 4.5/5
Reviews: 1,958
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Lucky Egg94%
you say i guess6%

Sorry What Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume179KCVR7.6%Products3Brands2Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews690Avg BSR#505

Top Sorry What Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sorry what game91K/yr -28.6%9.2% conv.
sorry what24K/yr -34.7%7.4% conv.
say what game14K/yr -48.8%10.5% conv.
sorry what family game16K/yr -60.1%14.6% conv.
you say i guess game14K/yr -75.5%7.9% conv.
say what4K/yr -62.9%5.6% conv.
lip reading game6K/yr -71.5%4.0% conv.
sorry what game family edition4K/yr -58.1%8.2% conv.
sorry what family3K/yr -58.7%21.0% conv.
you say i guess3K/yr -56.1%4.9% conv.

What reviews say buyers love and hate about Sorry What Game

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Fun/Entertainment Experience73%

“Fun game”

Ease Of Use7%

“Easy to use”

Trivia Games7%

“Great game for family fun”

Value For Money2%

“Worth buying”

Efficiency2%

“it works perfectly”

What buyers complain about

81% of reviews

Functionality-Overall43%

“this did not work so paid for the game”

Audio Quality19%

“you can't hear anything”

Charging14%

“Game came with no headphone charger as described”

Noise Level5%

“are very loud”

Sorry What Game return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

40%

2Charging

22%

3Audio Quality

12%

4Defective Material/Parts

5Fun/Entertainment Experience

Common Sorry What Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sorry What Game 38/100 on Amazon United Kingdom — Skip it. The niche generates £242K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -41.5% over the last 90 days.

Sorry What Game buyers on Amazon United Kingdom complain most about Functionality-Overall, Audio Quality, Charging, the themes mined from the niche's reviews. Its return rate is 1.5%.