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Sorry What Game

Fail

The top 5 products take 100% of clicks, so Sorry What Game is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£242K/yr179K searches / yr
90-day growth
-41.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Sorry What Game against its category

The dotted line is the Toys & Games average. Past it, Sorry What Game is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sorry What Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sorry What Game 179K times last year and spent an estimated £242K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-41.5%
Conversion, latest week
7.6%
Market size, estimated
£242Ka year
Top search term
sorry what game91K searches a year

02 · Price

A sale here is worth £17.81.

Listings sell for £17.81 on average, from £13.72 to £21.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 5,000 to 6,000 of them. At £17.81 that is £89K to £107K a year per listing.

Average price
£17.81inside the $15 to $100 sweet spot
Price range
£13.72–£21.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
5,000–6,000
Revenue per listing a year
£89K–£107K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #505 within Games & Accessories. It carries 690 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#505in Games & Accessories
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
690per listing
Listings tracked
3

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sorry What Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£48K£97K£145K£194K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Lucky Egg94%
  • you say i guess6%

Demand

Sorry What Game search demand

Weekly searches over the year. Pick a range.

700500Prime Day '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Sorry What Game search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sorry what game91K/yr
  • sorry what24K/yr
  • say what game14K/yr
  • sorry what family game16K/yr
  • you say i guess game14K/yr
  • say what4K/yr
  • lip reading game6K/yr
  • sorry what game family edition4K/yr
  • sorry what family3K/yr
  • you say i guess3K/yr

Reviews and returns

What reviews say buyers love and hate about Sorry What Game

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Fun/Entertainment Experience”
43%of negative reviews mention “Functionality-Overall”
1.5%of orders come back
“this did not work so paid for the game”
A buyer, on “Functionality-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Sorry What Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data