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Sorry What Game

Fail

The top 5 products take 100% of clicks, so Sorry What Game is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£242K/yr179K searches / yr
90-day growth
-41.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Sorry What Game against its category

The dotted line is the Toys & Games average. Past it, Sorry What Game is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sorry What Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sorry What Game 179K times last year and spent an estimated £242K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-41.5%
Conversion, latest week
7.6%
Market size, estimated
£242Ka year
Top search term
sorry what game91K searches a year

02 · Price

A sale here is worth £17.81.

Listings sell for £17.81 on average, from £13.72 to £21.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 5,000 to 6,000 of them. At £17.81 that is £89K to £107K a year per listing.

Average price
£17.81inside the $15 to $100 sweet spot
Price range
£13.72–£21.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
5,000–6,000
Revenue per listing a year
£89K–£107K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #505 within Games & Accessories. It carries 690 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#505in Games & Accessories
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
690per listing
Listings tracked
3

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sorry What Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£48K£97K£145K£194K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Lucky Egg94%
  • you say i guess6%

Demand

Sorry What Game search demand

Weekly searches over the year. Pick a range.

700500Prime Day '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Sorry What Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sorry what game91K/yr
  • sorry what24K/yr
  • say what game14K/yr
  • sorry what family game16K/yr
  • you say i guess game14K/yr
  • say what4K/yr
  • lip reading game6K/yr
  • sorry what game family edition4K/yr
  • sorry what family3K/yr
  • you say i guess3K/yr

Reviews and returns

What reviews say buyers love and hate about Sorry What Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall43%−0.31

this did not work so paid for the game

The main element of the headphones didnt work

The headphones dont work so if you dont already have headphones do not reccomend

Audio Quality19%+0.14

you can't hear anything

headphones was loud

not loud enough if the person reading the words is shouting

Charging14%−0.09

Game came with no headphone charger as described

Noise Level5%+0.03

are very loud

not loud enough if the person reading the words is shouting

Love

Fun/Entertainment Experience73%+4.32

Fun game

Good fun

Fun family game

Ease Of Use7%+0.16

Easy to use

Lighthearted and simple to play:

Trivia Games7%+0.16

Great game for family fun

Absolutely brilliant game

Plenty of laughs when playing this game

Value For Money2%+0.05

Worth buying

Efficiency2%+0.03

it works perfectly

Return

1.5% Return rate 3% Fixable by listing

Functionality-Overall40%▅█▅▇▄▇

this did not work so paid for the game

The main element of the headphones didnt work

The headphones dont work so if you dont already have headphones do not reccomend

Charging22%▁▁█▅▃█

Game came with no headphone charger as described

Audio Quality12%▁█▅▁▆▁

you can't hear anything

headphones was loud

not loud enough if the person reading the words is shouting

Defective Material/Parts9%▁▁▁▁█▁
Fun/Entertainment Experience3%█▁▁▁▁▁

FAQ

Common Sorry What Game questions

Answered from the same tracked data.