Sonic Figures
a small market ($28K/yr) — Sonic Figures doesn't clear our bar today.
Flapen Score
Is Sonic Figures profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sonic Figures is a £28K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.
Sonic Figures: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.3% over the last 90 days and 1.1% of searches end in a purchase.
£28K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 33 products
Top Sonic Figures products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sonic 3 Movie Sonic Collector Toy Figure by Jakks Pacific Stands 5 / 13 cm Tall Highly Articulated for Boys/Girls Officially Licensed 3 Movie Suggested for Ages 3+
- Price
- £10.84
- Rating
- 4.6/5
- Reviews
- 4,998
- Age
- 1y ago
Sonic 3 Movie Action Figure Multi-Pack 2.5 / 6.35cm by JAKKS Pacific Includes Sonic Shadow and Knuckles Figurines - Plus Buzz Bomber and Drone Accessories Articulated Highly Detailed Figurines
- Price
- £17.77
- Rating
- 4.6/5
- Reviews
- 1,779
- Age
- 1y ago
Jada SONIC NANOFIGS MULTIPACK WAVE 2
- Price
- £20.44
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago
12 Pcs Hedgehog Cake Toppers Hedgehog Figures Party Decorations Kid Birthday Cake Decorations
- Price
- £10.17
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 2y ago
DC x Sonic the Hedgehog as The Flash
- Price
- £13.28
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 7mo ago
Trending
90-day click momentum
Sonic The Hedgehog Boys Trainers Kids Blue Casual Shoes Size 1
- Price
- £17.14
- Rating
- 4.4/5
- Reviews
- 532
- Age
- 4y ago
Sonic The Hedgehog Wave 7 - Sonic Action Figure
- Price
- £11.30
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago
Sonic the Hedgehog 4-inch Sonic Action Figure with Blue Checkpoint Accessory. Ages 3+ (Officially licensed by Sega)
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 2y ago
DC x Sonic the Hedgehog as The Flash
- Price
- £13.28
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 7mo ago
Mini Figures Set 12PCS Sonnic Ornament Cake Toppers Birthday Party Supplies Cupcake Figurines Birthday Party Cake Decoration Supplies for Party Decoration Supplies Baby Shower
- Price
- £13.33
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 3y ago
Newest
by launch dateDC x Sonic the Hedgehog as The Flash
- Price
- £13.28
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 7mo ago
Jada SONIC NANOFIGS MULTIPACK WAVE 2
- Price
- £20.44
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago
Funko Mystery Mini: Sonic the Hedgehog - 1 of 12 to collect - Styles may vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 1y ago
Sonic The Hedgehog Wave 7 - Sonic Action Figure
- Price
- £11.30
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago
Sonic The Hedgehog Sonic 3 Movie Super Shadow Action Figure by Jakks Pacific Stands 5 / 13 cm Tall Highly Articulated for Boys/Girls Officially Licensed 3 Movie Suggested for Ages 3+
- Price
- £12.85
- Rating
- 4.6/5
- Reviews
- 4,998
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
105
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
3%
- Sonic The Hedgehog66%
- Jakks Pacific9%
- Jada8%
- BANDAI8%
- Heartsking5%
- SFODTN2%
- Open — no brand owns it (2 brands, 3%)
Sonic Figures demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
Top Sonic Figures search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sonic figures84K/yr
- sonic figure27K/yr
- sonic action figures16K/yr
- sonic the hedgehog figures16K/yr
- sonic the hedgehog action figures7K/yr
- sonic prime figures8K/yr
- sonic 3 figures8K/yr
- sonic playset6K/yr
- sonic characters4K/yr
- sonic the hedgehog figure4K/yr
What reviews say buyers love and hate about Sonic Figures
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Top quality and great gift for kids”
“Reasonably priced toy”
“enjoys playing with it”
“It's a decent size perfect for little hands”
“Bought as a gift for my grandson he loves it”
What buyers complain about
88% of reviews“It wasnt cheap £29.99”
“They are small”
“Arm broke after a few play time”
“Item not working”
“Item quality poor”
Sonic Figures return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sonic Figures questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
