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Sonic Figures

Fail

Shoppers spend only $28K a year here, so Sonic Figures is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£28K/yr182K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
46%top-5 click share · 8 brands · 105 sellers

Flapen Score

Sonic Figures against its category

The dotted line is the Toys & Games average. Past it, Sonic Figures is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic Figures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sonic Figures 182K times last year and spent an estimated £28K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
1.1%
Market size, estimated
£28Ka year
Peak month
December2.9× the quietest month
Top search term
sonic figures84K searches a year

02 · Price

A sale here is worth £14.51.

Listings sell for £14.51 on average, from £4.70 to £24.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.51 that is £0 to £1K a year per listing.

Average price
£14.51under the $15 to $100 sweet spot
Price range
£4.70–£24.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #908 within Play Figures. It carries 1,189 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
97%
Out of stock, average day
4.7%
Average rank
#908in Play Figures
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,189per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sonic Figures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

105

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

3%

  • Sonic The Hedgehog66%
  • Jakks Pacific9%
  • Jada8%
  • BANDAI8%
  • Heartsking5%
  • SFODTN2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Sonic Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Sonic Figures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonic figures84K/yr
  • sonic figure27K/yr
  • sonic action figures16K/yr
  • sonic the hedgehog figures16K/yr
  • sonic the hedgehog action figures7K/yr
  • sonic prime figures8K/yr
  • sonic 3 figures8K/yr
  • sonic playset6K/yr
  • sonic characters4K/yr
  • sonic the hedgehog figure4K/yr

Reviews and returns

What reviews say buyers love and hate about Sonic Figures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.14

It wasnt cheap £29.99

Price has more than doubled

Expensive

Size-Overall18%−0.02

They are small

Smaller than though

the characters were smaller than expected

Durability15%−0.03

Arm broke after a few play time

breaks easily

Poor utem, legs started to come off after a couple of days

Functionality-Overall5%−0.03

Item not working

Quality-Overall5%+1.24

Item quality poor

Love

Quality-Overall22%+1.24

Top quality and great gift for kids

Very well made strong not flimsy

Excellent quality

Value For Money15%−0.14

Reasonably priced toy

Good value for money

Value for money

Fun/Entertainment Experience11%+0.88

enjoys playing with it

Hours of fun

Just great fun for my grandson

Size-Overall11%−0.02

It's a decent size perfect for little hands

Larger than I expected and poses well

Gifting Purpose7%−0.04

Bought as a gift for my grandson he loves it

good price proper gift for a fan

it was worth the money as a little treat for my Grandson

Return

0.9% Return rate 36% Fixable by listing

Size-Overall21%▁▁█▃█▆

They are small

Smaller than though

the characters were smaller than expected

Durability14%▁▁█▅▄▂

Arm broke after a few play time

breaks easily

Poor utem, legs started to come off after a couple of days

Defective Material/Parts14%█▅▂▁▂▁

Item not working

Advertised Vs Actual Product12%▁▁█▅▁▅

Misleading in the measurement

Value For Money10%▁▁▁▇█▁

It wasnt cheap £29.99

Price has more than doubled

Expensive

FAQ

Common Sonic Figures questions

Answered from the same tracked data.