Sonic Figures
FailShoppers spend only $28K a year here, so Sonic Figures is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £28K/yr182K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 46%top-5 click share · 8 brands · 105 sellers
Flapen Score
Sonic Figures against its category
The dotted line is the Toys & Games average. Past it, Sonic Figures is stronger. Inside it, weaker.
Market
The Sonic Figures market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sonic Figures 182K times last year and spent an estimated £28K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 182K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £28Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- sonic figures84K searches a year
02 · Price
A sale here is worth £14.51.
Listings sell for £14.51 on average, from £4.70 to £24.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.51 that is £0 to £1K a year per listing.
- Average price
- £14.51under the $15 to $100 sweet spot
- Price range
- £4.70–£24.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #908 within Play Figures. It carries 1,189 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 97%
- Out of stock, average day
- 4.7%
- Average rank
- #908in Play Figures
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,189per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Sonic Figures products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sonic 3 Movie Sonic Collector Toy Figure by Jakks Pacific Stands 5 / 13 cm Tall Highly Articulated for Boys/Girls Officially Licensed 3 Movie Suggested for Ages 3+
- Price
- £10.84
- Rating
- 4.6/5
- Reviews
- 4,998
- Age
- 1y ago

Sonic 3 Movie Action Figure Multi-Pack 2.5 / 6.35cm by JAKKS Pacific Includes Sonic Shadow and Knuckles Figurines - Plus Buzz Bomber and Drone Accessories Articulated Highly Detailed Figurines
- Price
- £17.77
- Rating
- 4.6/5
- Reviews
- 1,779
- Age
- 1y ago

Jada SONIC NANOFIGS MULTIPACK WAVE 2
- Price
- £20.44
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago

12 Pcs Hedgehog Cake Toppers Hedgehog Figures Party Decorations Kid Birthday Cake Decorations
- Price
- £10.17
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 2y ago

DC x Sonic the Hedgehog as The Flash
- Price
- £13.28
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 7mo ago
Trending
90-day click momentum
Sonic The Hedgehog Boys Trainers Kids Blue Casual Shoes Size 1
- Price
- £17.14
- Rating
- 4.4/5
- Reviews
- 532
- Age
- 4y ago

Sonic The Hedgehog Wave 7 - Sonic Action Figure
- Price
- £11.30
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago

Sonic the Hedgehog 4-inch Sonic Action Figure with Blue Checkpoint Accessory. Ages 3+ (Officially licensed by Sega)
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 2y ago

DC x Sonic the Hedgehog as The Flash
- Price
- £13.28
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 7mo ago

Mini Figures Set 12PCS Sonnic Ornament Cake Toppers Birthday Party Supplies Cupcake Figurines Birthday Party Cake Decoration Supplies for Party Decoration Supplies Baby Shower
- Price
- £13.33
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 3y ago
Newest
by launch date
DC x Sonic the Hedgehog as The Flash
- Price
- £13.28
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 7mo ago

Jada SONIC NANOFIGS MULTIPACK WAVE 2
- Price
- £20.44
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago

Funko Mystery Mini: Sonic the Hedgehog - 1 of 12 to collect - Styles may vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 1y ago

Sonic The Hedgehog Wave 7 - Sonic Action Figure
- Price
- £11.30
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago

Sonic The Hedgehog Sonic 3 Movie Super Shadow Action Figure by Jakks Pacific Stands 5 / 13 cm Tall Highly Articulated for Boys/Girls Officially Licensed 3 Movie Suggested for Ages 3+
- Price
- £12.85
- Rating
- 4.6/5
- Reviews
- 4,998
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
105
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
3%
- Sonic The Hedgehog66%
- Jakks Pacific9%
- Jada8%
- BANDAI8%
- Heartsking5%
- SFODTN2%
- Open — no brand owns it (2 brands, 3%)
Demand
Sonic Figures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Sonic Figures search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sonic figures84K/yr
- sonic figure27K/yr
- sonic action figures16K/yr
- sonic the hedgehog figures16K/yr
- sonic the hedgehog action figures7K/yr
- sonic prime figures8K/yr
- sonic 3 figures8K/yr
- sonic playset6K/yr
- sonic characters4K/yr
- sonic the hedgehog figure4K/yr
Reviews and returns
What reviews say buyers love and hate about Sonic Figures
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It wasnt cheap £29.99
Price has more than doubled
Expensive
They are small
Smaller than though
the characters were smaller than expected
Arm broke after a few play time
breaks easily
Poor utem, legs started to come off after a couple of days
Item not working
Item quality poor
Love
Top quality and great gift for kids
Very well made strong not flimsy
Excellent quality
Reasonably priced toy
Good value for money
Value for money
enjoys playing with it
Hours of fun
Just great fun for my grandson
It's a decent size perfect for little hands
Larger than I expected and poses well
Bought as a gift for my grandson he loves it
good price proper gift for a fan
it was worth the money as a little treat for my Grandson
Return
0.9% Return rate 36% Fixable by listing
They are small
Smaller than though
the characters were smaller than expected
Arm broke after a few play time
breaks easily
Poor utem, legs started to come off after a couple of days
Item not working
Misleading in the measurement
It wasnt cheap £29.99
Price has more than doubled
Expensive
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sonic Figures questions
Answered from the same tracked data.









