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Sonic 3

Fail

The top 5 brands take 100% of clicks, so Sonic 3 is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£7K/yr57K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
59%top-5 click share · 2 brands · 53 sellers

Flapen Score

Sonic 3 against its category

The dotted line is the Toys & Games average. Past it, Sonic 3 is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic 3 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sonic 3 57K times last year and spent an estimated £7K. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
0.8%
Market size, estimated
£7Ka year
Peak month
January24.9× the quietest month
Top search term
sonic 325K searches a year

02 · Price

A sale here is worth £15.41.

Listings sell for £15.41 on average, from £8.73 to £32.36. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £15.41 that is £0 to £2K a year per listing.

Average price
£15.41inside the $15 to $100 sweet spot
Price range
£8.73–£32.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

24% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #913 within Play Figures. It carries 1,754 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
82%
Out of stock, average day
2.8%
Average rank
#913in Play Figures
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,754per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Sonic 3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£671£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Sonic The Hedgehog98%
  • Sonic 32%
  • Open — no brand owns it (0%)

Demand

Sonic 3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 24.9×

Search terms

Top Sonic 3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonic 325K/yr
  • sonic 3 toys12K/yr
  • sonic 3 figures8K/yr
  • sonic movie3K/yr
  • sonic movie 3 figures3K/yr
  • sonic the hedgehog 3 toys3K/yr
  • sonic movie 31K/yr
  • sonic 3 movie1K/yr
  • sonic the hedgehog 3 figures760/yr
  • sonic the hedgehog 3 movie344/yr

Reviews and returns

What reviews say buyers love and hate about Sonic 3

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.11

Doesnt work properly

Size-Overall25%−0.01

Smaller than though

the characters were smaller than expected

Durability13%−0.04

breaks easily

Quality-Overall13%−0.02

Poor quality

Very bad quality

Eco Friendliness13%−0.05

not sustainable

Love

Soft Feel19%

Lovely and soft

Great item, super soft and well worth the price

Soft, cuddly and perfect for any fan of Shadow

Quality-Overall17%−0.02

Very well made strong not flimsy

Very good quality my grand kids love them I bought 3

The product overall is good

Size-Overall15%−0.01

It's a decent size perfect for little hands

My grandson loved this it so big too

Value For Money14%+0.66

Reasonably priced toy

well worth the price

Great Sonic toy nice price

Fun/Entertainment Experience12%+0.45

enjoys playing with it

Hours of fun

Just great fun for my grandson

Return

1.0% Return rate 32% Fixable by listing

Size-Overall28%▁▁█▁█▇

Smaller than though

the characters were smaller than expected

Defective Material/Parts18%█▅▂▁▂▁
Durability17%▁▁▆█▂▂

breaks easily

Value For Money12%▁▁▁▁█▄
Gifting Purpose9%▁▅▃█▂▁

FAQ

Common Sonic 3 questions

Answered from the same tracked data.