solitaire
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good563.15avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.93–£34.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.83avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 163K searches
According to Flapen's Amazon United Kingdom niche tracking, solitaire is a £44K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
solitaire market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £51K–£64K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #1,202
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 75%
- Out of stock
- 11.5%
- Avg brand age
- 54 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
23
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
49%
Top 20: 100%
Open market
18%
- Jaques of London21%
- The Magic Toy Shop18%
- Toys of Wood Oxford13%
- Ajuny13%
- Bigjigs Toys11%
- Lingle6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top solitaire search terms
- solitaire64K/yr
- solitaire game40K/yr
- solitaire marble game29K/yr
- solitaire games7K/yr
- marble solitaire game9K/yr
- solitaire board game6K/yr
- solitare3K/yr
- wooden solitaire game6K/yr
Top solitaire products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Magic Toy Shop Wooden Solitaire Board Game 21 cm - Classic Peg Strategy Puzzle with Smooth Wooden Marbles - Traditional One Player Brain Teaser Toy for Kids & Adults
The Magic Toy Shop£7.444.6★396 rev
Jaques of London Solitaire Marble Game | Traditional Wooden Games | Solitaire Board Game | Classic Board Games | Since 1795
Jaques of London£13.364.6★979 rev
Bigjigs Toys Wooden Solitaire Marble Game Traditional Puzzle Board
Bigjigs Toys£10.764.6★1,459 rev
TOWO Wooden Peg Solitaire Game Classic Round Board Puzzle Toy
Toys of Wood Oxford£10.884.7★2,332 rev
Jaques of London Solitaire Board Game | Wooden Travel Games | Pocket Games | Since 1795
Jaques of London£12.374.7★723 rev
Newest
by launch date
LALASTYLE Solitaire Game Classic One Player Board Game Marble-Balancing & Strategy Game Black
LALASTYLE£6.559 rev
Deluxe Solitaire Playset: 12.6 Inch Solid Wooden Board 32 Natural Marble Balls Single Player Strategy and Thinking Games
Lingle£34.11367 rev
Ajuny Classic Solitaire Game - Vibrant Round Wooden Board with Colorful Marbles - Fun Family Strategy Game - 9x9 Inch Ideal for Game Night
Ajuny£11.71160 rev
Wooden Solitaire Game Classic Handcrafted Rubber Wood Board Game Toy with 33 Smooth Wooden Ball Strategic Game for Kids and Adults
GOTHINK£10.07100 rev
Ajuny Wooden Solitaire Board Game 10.8 Inch Classic Peg Puzzle Set
Ajuny£13.80125 rev
Trending
90-day click momentumThe Magic Toy Shop Wooden Solitaire Board Game 21 cm - Classic Peg Strategy Puzzle with Smooth Wooden Marbles - Traditional One Player Brain Teaser Toy for Kids & Adults
The Magic Toy Shop£7.444.6★
Ajuny Wooden Solitaire Board Game 10.8 Inch Classic Peg Puzzle Set
Ajuny£13.804.5★
Jaques of London Solitaire Marble Game | Traditional Wooden Games | Solitaire Board Game | Classic Board Games | Since 1795
Jaques of London£13.364.6★
Deluxe Solitaire Playset: 12.6 Inch Solid Wooden Board 32 Natural Marble Balls Single Player Strategy and Thinking Games
Lingle£34.114.6★
lesser and pavey Retro Solitaire | Wood
Lesser & Pavey£5.464.2★
What buyers say about solitaire
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good game for the family”
“It would make a wonderful present”
“As described”
“And a good size”
“Good value for money”
“Great sturdy game”
“Lightweight enough for my mum to hold without straining”
What buyers complain about
“returned due to being so cheaply made”
“Boring”
“Not great if you have normal size fingers”
“Bigger than expected”
“Colours are not as advertised”
“The colours are different”
Top return reasons
Common questions
- Is solitaire profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 20 tracked products. 90-day search growth is -24.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the solitaire niche?
- 13 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in solitaire?
- Top complaints mined from reviews: Quality-Overall, Fun/Entertainment Experience, Grip. The return rate is 1.1%.
- When does demand for solitaire peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the solitaire niche?
- Listings span £4.93–£34.11; the average listing price is £12.83 (sweet spot $15–$100). The average incumbent carries 563 reviews — the moat a new listing must climb.