Solitaire
a small market ($44K/yr) — Solitaire doesn't clear our bar today.
Flapen Score
Is Solitaire profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Solitaire is a £44K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Solitaire: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.5% over the last 90 days and 2.1% of searches end in a purchase.
£44K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 20 products
Top Solitaire products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Magic Toy Shop Wooden Solitaire Board Game 21 cm - Classic Peg Strategy Puzzle with Smooth Wooden Marbles - Traditional One Player Brain Teaser Toy for Kids & Adults
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 6y ago
Jaques of London Solitaire Marble Game | Traditional Wooden Games | Solitaire Board Game | Classic Board Games | Since 1795
- Price
- £13.36
- Rating
- 4.6/5
- Reviews
- 979
- Age
- 8y ago
Bigjigs Toys Wooden Solitaire Marble Game Traditional Puzzle Board
- Price
- £10.76
- Rating
- 4.6/5
- Reviews
- 1,459
- Age
- 17y ago
TOWO Wooden Peg Solitaire Game Classic Round Board Puzzle Toy
- Price
- £10.88
- Rating
- 4.7/5
- Reviews
- 2,332
- Age
- 3y ago
Jaques of London Solitaire Board Game | Wooden Travel Games | Pocket Games | Since 1795
- Price
- £12.37
- Rating
- 4.7/5
- Reviews
- 723
- Age
- 9y ago
Trending
90-day click momentumThe Magic Toy Shop Wooden Solitaire Board Game 21 cm - Classic Peg Strategy Puzzle with Smooth Wooden Marbles - Traditional One Player Brain Teaser Toy for Kids & Adults
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 6y ago
Ajuny Wooden Solitaire Board Game 10.8 Inch Classic Peg Puzzle Set
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 2y ago
Jaques of London Solitaire Marble Game | Traditional Wooden Games | Solitaire Board Game | Classic Board Games | Since 1795
- Price
- £13.36
- Rating
- 4.6/5
- Reviews
- 979
- Age
- 8y ago
Deluxe Solitaire Playset: 12.6 Inch Solid Wooden Board 32 Natural Marble Balls Single Player Strategy and Thinking Games
- Price
- £34.11
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 2y ago
lesser and pavey Retro Solitaire | Wood
- Price
- £5.46
- Rating
- 4.2/5
- Reviews
- 685
- Age
- 3y ago
Newest
by launch date
LALASTYLE Solitaire Game Classic One Player Board Game Marble-Balancing & Strategy Game Black
- Price
- £6.55
- Rating
- 3.1/5
- Reviews
- 9
- Age
- 1y ago
Deluxe Solitaire Playset: 12.6 Inch Solid Wooden Board 32 Natural Marble Balls Single Player Strategy and Thinking Games
- Price
- £34.11
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 2y ago
Ajuny Classic Solitaire Game - Vibrant Round Wooden Board with Colorful Marbles - Fun Family Strategy Game - 9x9 Inch Ideal for Game Night
- Price
- £11.71
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 2y ago
Wooden Solitaire Game Classic Handcrafted Rubber Wood Board Game Toy with 33 Smooth Wooden Ball Strategic Game for Kids and Adults
- Price
- £10.07
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 2y ago
Ajuny Wooden Solitaire Board Game 10.8 Inch Classic Peg Puzzle Set
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
23
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
49%
Top 20: 100%
Open market
18%
- Jaques of London21%
- The Magic Toy Shop18%
- Toys of Wood Oxford13%
- Ajuny13%
- Bigjigs Toys11%
- Lingle6%
Solitaire demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top Solitaire search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- solitaire64K/yr
- solitaire game40K/yr
- solitaire marble game29K/yr
- solitaire games7K/yr
- marble solitaire game9K/yr
- solitaire board game6K/yr
- solitare3K/yr
- wooden solitaire game6K/yr
What reviews say buyers love and hate about Solitaire
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Good quality”
“Good game for the family”
“It would make a wonderful present”
“As described”
“And a good size”
What buyers complain about
79% of reviews“returned due to being so cheaply made”
“Boring”
“Not great if you have normal size fingers”
“Bigger than expected”
“Colours are not as advertised”
Solitaire return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
37%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Solitaire questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
