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Solitaire

Fail

Shoppers spend only $44K a year here, so Solitaire is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£44K/yr163K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
49%top-5 click share · 13 brands · 23 sellers

Flapen Score

Solitaire against its category

The dotted line is the Toys & Games average. Past it, Solitaire is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Solitaire market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Solitaire 163K times last year and spent an estimated £44K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
2.1%
Market size, estimated
£44Ka year
Peak month
December3.6× the quietest month
Top search term
solitaire64K searches a year

02 · Price

A sale here is worth £12.83.

Listings sell for £12.83 on average, from £4.93 to £34.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.83 that is £1K to £3K a year per listing.

Average price
£12.83under the $15 to $100 sweet spot
Price range
£4.93–£34.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,202 within Games & Accessories. It carries 563 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
11.5%
Average rank
#1,202in Games & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
563per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Solitaire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

18%

  • Jaques of London21%
  • The Magic Toy Shop18%
  • Toys of Wood Oxford13%
  • Ajuny13%
  • Bigjigs Toys11%
  • Lingle6%

Demand

Solitaire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Solitaire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • solitaire64K/yr
  • solitaire game40K/yr
  • solitaire marble game29K/yr
  • solitaire games7K/yr
  • marble solitaire game9K/yr
  • solitaire board game6K/yr
  • solitare3K/yr
  • wooden solitaire game6K/yr

Reviews and returns

What reviews say buyers love and hate about Solitaire

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%+0.06

returned due to being so cheaply made

Returned not good quality

Fun/Entertainment Experience14%+1.40

Boring

Grip14%−0.17

Not great if you have normal size fingers

Size-Overall8%+0.64

Bigger than expected

Smaller than a dinner plate

Advertised Vs Actual Product7%+0.04

Colours are not as advertised

Love

Quality-Overall36%+0.06

Good quality

Love this well made

Excellent well made product at a good price slightly smaller than some

Fun/Entertainment Experience24%+1.40

Good game for the family

Great game

Family fun

Gifting Purpose11%+1.90

It would make a wonderful present

will be getting more for gifts

A present for my wife

Advertised Vs Actual Product9%+0.04

As described

Exactly as described

Size-Overall7%+0.64

And a good size

Decent size nice item

Return

1.1% Return rate 37% Fixable by listing

Size-Overall27%▁█▆▁▂▂

Bigger than expected

Smaller than a dinner plate

Quality-Overall21%█▁▄▃▄▁

returned due to being so cheaply made

Returned not good quality

Gifting Purpose15%█▁▃▄▃█
Ease Of Use7%▁▁▁▇▃█
Weight Light6%▁▁▁▁▂█

FAQ

Common Solitaire questions

Answered from the same tracked data.