Solitaire
FailShoppers spend only $44K a year here, so Solitaire is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £44K/yr163K searches / yr
- 90-day growth
- -24.5%search demand this quarter
- Competition
- 49%top-5 click share · 13 brands · 23 sellers
Flapen Score
Solitaire against its category
The dotted line is the Toys & Games average. Past it, Solitaire is stronger. Inside it, weaker.
Market
The Solitaire market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Solitaire 163K times last year and spent an estimated £44K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -24.5%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £44Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- solitaire64K searches a year
02 · Price
A sale here is worth £12.83.
Listings sell for £12.83 on average, from £4.93 to £34.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.83 that is £1K to £3K a year per listing.
- Average price
- £12.83under the $15 to $100 sweet spot
- Price range
- £4.93–£34.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,202 within Games & Accessories. It carries 563 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 95%
- Out of stock, average day
- 11.5%
- Average rank
- #1,202in Games & Accessories
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 563per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Solitaire products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Magic Toy Shop Wooden Solitaire Board Game 21 cm - Classic Peg Strategy Puzzle with Smooth Wooden Marbles - Traditional One Player Brain Teaser Toy for Kids & Adults
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 6y ago

Jaques of London Solitaire Marble Game | Traditional Wooden Games | Solitaire Board Game | Classic Board Games | Since 1795
- Price
- £13.36
- Rating
- 4.6/5
- Reviews
- 979
- Age
- 8y ago

Bigjigs Toys Wooden Solitaire Marble Game Traditional Puzzle Board
- Price
- £10.76
- Rating
- 4.6/5
- Reviews
- 1,459
- Age
- 17y ago

TOWO Wooden Peg Solitaire Game Classic Round Board Puzzle Toy
- Price
- £10.88
- Rating
- 4.7/5
- Reviews
- 2,332
- Age
- 3y ago

Jaques of London Solitaire Board Game | Wooden Travel Games | Pocket Games | Since 1795
- Price
- £12.37
- Rating
- 4.7/5
- Reviews
- 723
- Age
- 9y ago
Trending
90-day click momentum
The Magic Toy Shop Wooden Solitaire Board Game 21 cm - Classic Peg Strategy Puzzle with Smooth Wooden Marbles - Traditional One Player Brain Teaser Toy for Kids & Adults
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 6y ago

Ajuny Wooden Solitaire Board Game 10.8 Inch Classic Peg Puzzle Set
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 2y ago

Jaques of London Solitaire Marble Game | Traditional Wooden Games | Solitaire Board Game | Classic Board Games | Since 1795
- Price
- £13.36
- Rating
- 4.6/5
- Reviews
- 979
- Age
- 8y ago

Deluxe Solitaire Playset: 12.6 Inch Solid Wooden Board 32 Natural Marble Balls Single Player Strategy and Thinking Games
- Price
- £34.11
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 2y ago

lesser and pavey Retro Solitaire | Wood
- Price
- £5.46
- Rating
- 4.2/5
- Reviews
- 685
- Age
- 3y ago
Newest
by launch date
LALASTYLE Solitaire Game Classic One Player Board Game Marble-Balancing & Strategy Game Black
- Price
- £6.55
- Rating
- 3.1/5
- Reviews
- 9
- Age
- 1y ago

Deluxe Solitaire Playset: 12.6 Inch Solid Wooden Board 32 Natural Marble Balls Single Player Strategy and Thinking Games
- Price
- £34.11
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 2y ago

Ajuny Classic Solitaire Game - Vibrant Round Wooden Board with Colorful Marbles - Fun Family Strategy Game - 9x9 Inch Ideal for Game Night
- Price
- £11.71
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 2y ago

Wooden Solitaire Game Classic Handcrafted Rubber Wood Board Game Toy with 33 Smooth Wooden Ball Strategic Game for Kids and Adults
- Price
- £10.07
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 2y ago

Ajuny Wooden Solitaire Board Game 10.8 Inch Classic Peg Puzzle Set
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
23
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
49%
Top 20: 100%
Open market
18%
- Jaques of London21%
- The Magic Toy Shop18%
- Toys of Wood Oxford13%
- Ajuny13%
- Bigjigs Toys11%
- Lingle6%
Demand
Solitaire search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Solitaire search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- solitaire64K/yr
- solitaire game40K/yr
- solitaire marble game29K/yr
- solitaire games7K/yr
- marble solitaire game9K/yr
- solitaire board game6K/yr
- solitare3K/yr
- wooden solitaire game6K/yr
Reviews and returns
What reviews say buyers love and hate about Solitaire
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
returned due to being so cheaply made
Returned not good quality
Boring
Not great if you have normal size fingers
Bigger than expected
Smaller than a dinner plate
Colours are not as advertised
Love
Good quality
Love this well made
Excellent well made product at a good price slightly smaller than some
Good game for the family
Great game
Family fun
It would make a wonderful present
will be getting more for gifts
A present for my wife
As described
Exactly as described
And a good size
Decent size nice item
Return
1.1% Return rate 37% Fixable by listing
Bigger than expected
Smaller than a dinner plate
returned due to being so cheaply made
Returned not good quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Solitaire questions
Answered from the same tracked data.









