Soft Toys

Shoppers searched for this 691K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months

691K

Growth, 90 days vs prior 90

-20.4%

Conversion, latest week

1.7%

Market size, estimated

£163Ka year

Peak month

December4.0× the quietest month

Top search term

soft toys109K searches a year

Listings sell for £13.85 on average, from £2.30 to £255.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £13.85 that is £1K to £3K a year per listing.

Average price

£13.85under the $15 to $100 sweet spot

Price range

£2.30–£255.86

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #412 within Soft Toys. It carries 2,933 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

95%

Out of stock, average day

9.7%

Average rank

#412in Soft Toys

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,933per listing

Listings tracked

76

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

32 months