So Slime
FailThe top 5 brands take 100% of clicks, so So Slime is a Fail.
- Flapen Score
- 43 / 100Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 4443
- Market size
- £21K/yr48K searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 52%top-5 click share · 5 brands · 46 sellers
Flapen Score
So Slime against its category
The dotted line is the Toys & Games average. Past it, So Slime is stronger. Inside it, weaker.
Market
The So Slime market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for So Slime 48K times last year and spent an estimated £21K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £21Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- so slime34K searches a year
02 · Price
A sale here is worth £10.25.
Listings sell for £10.25 on average, from £3.47 to £20.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.25 that is £0 to £1K a year per listing.
- Average price
- £10.25under the $15 to $100 sweet spot
- Price range
- £3.47–£20.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #189 within Novelty & Gag Toys. It carries 526 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 96%
- Out of stock, average day
- 4.9%
- Average rank
- #189in Novelty & Gag Toys
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 526per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top So Slime products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Canal Toys - So Slime DIY - Slime Fluffy Case for Children - DIY Scented Fluffy Slime Kit with Shakers Powders and Decorations - Storage Carry Case Creative Activity 6 Years Plus - SSC206
- Price
- £9.99
- Rating
- 4.1/5
- Reviews
- 77
- Age
- 4y ago

So Slime Flower Mini Garden | Slime Kit for Kids | Create & Decorate Scented Slimes with Charms | 6 Flower Pots & Mini Greenhouse Display | Kids Gift Age 6+
- Price
- £9.64
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago

So Slime ASMR Surprise Box 20 Slime Dispenser Balls with Compounds & Decorations Vending Machine Unboxing Experience Sensory Mix & Match Toy Ages 6+
- Price
- £7.23
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago

So Slime Mixin sime bucket | Ready to Play Multicolour Slime Bucket | 3 colours availible comes with cute add-in decorations| Gift for kids 6+
- Price
- £3.47
- Rating
- 4.3/5
- Reviews
- 2,256
- Age
- 6y ago

Canal Toys - So Slime - 10 Personalised Slime Kit - +100 Combinations - No Glue - Mix & Decorate - Accessories Included - DIY Set for Creative Fun - Gift for Children 6 Years + - SSC 184
- Price
- £6.85
- Rating
- 4.5/5
- Reviews
- 2,019
- Age
- 4y ago
Trending
estimated 90-day click momentum
So Slime Premium Slime Experience | DIY kit with Clear Butter & Glossy Slime Set with Dyes Scents & Decorations | Make & Customise Your Own Slime | kids gift Age 6+
- Price
- £10.18
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 7mo ago

Play-Doh Kawaii Mix & Play Set with 6 Compounds & Mix-Ins - Cloud Butter Foam & Super Stretch for Sensory Play Reusable Tubs & Accessories - Creative Play for Kids Ages 4+
- Price
- £16.62
- Rating
- 4.6/5
- Reviews
- 179
- Age
- 1y ago

So Slime Flower Mini Garden | Slime Kit for Kids | Create & Decorate Scented Slimes with Charms | 6 Flower Pots & Mini Greenhouse Display | Kids Gift Age 6+
- Price
- £9.64
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago

So Slime Mixin Bucket Slime Bucket with 2 Textured Slimes Charms & Decorations Kids gift Ages 6+ | Collect All 3 Styles (Styles may vary)
- Price
- £4.17
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 7mo ago

So Slime Glitzy Glitz & Glam Slime Pot - decorate your own clear slime - add in metallic foil and decorations - So Glitzy
- Price
- £4.03
- Rating
- 3.4/5
- Reviews
- 21
- Age
- 1y ago
Newest
by launch date
So Slime Flower Mini Garden | Slime Kit for Kids | Create & Decorate Scented Slimes with Charms | 6 Flower Pots & Mini Greenhouse Display | Kids Gift Age 6+
- Price
- £9.64
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago

So Slime Premium Slime Experience | DIY kit with Clear Butter & Glossy Slime Set with Dyes Scents & Decorations | Make & Customise Your Own Slime | kids gift Age 6+
- Price
- £10.18
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 7mo ago

So Slime Mixin Bucket Slime Bucket with 2 Textured Slimes Charms & Decorations Kids gift Ages 6+ | Collect All 3 Styles (Styles may vary)
- Price
- £4.17
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 7mo ago

Play-Doh Kawaii Mix & Play Set with 6 Compounds & Mix-Ins - Cloud Butter Foam & Super Stretch for Sensory Play Reusable Tubs & Accessories - Creative Play for Kids Ages 4+
- Price
- £16.62
- Rating
- 4.6/5
- Reviews
- 179
- Age
- 1y ago

So Slime Yummy Twist & Slime Real Spinning Mixer and Bowl for Kids to Twist Mix and Create Colourful Slime Make 3 Fun Recipes or Mix and Match Your Own Sweet Slime Creations
- Price
- £15.74
- Rating
- 4.3/5
- Reviews
- 179
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
46
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 97%
Open market
0%
- Canal Toys84%
- So Slime Sensations9%
- So Slime4%
- YOPINSAND2%
- Play-Doh1%
Demand
So Slime search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top So Slime search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- so slime34K/yr
- diy slime3K/yr
- so slime diy4K/yr
- slime diy2K/yr
- so slime sensations4K/yr
Reviews and returns
What reviews say buyers love and hate about So Slime
We read the reviews and the return reasons for every product selling here.
“Measured everything accurately way too sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common So Slime questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









