Skip to content

So Slime

Fail

The top 5 brands take 100% of clicks, so So Slime is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£21K/yr48K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
52%top-5 click share · 5 brands · 46 sellers

Flapen Score

So Slime against its category

The dotted line is the Toys & Games average. Past it, So Slime is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The So Slime market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for So Slime 48K times last year and spent an estimated £21K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
4.2%
Market size, estimated
£21Ka year
Peak month
December4.6× the quietest month
Top search term
so slime34K searches a year

02 · Price

A sale here is worth £10.25.

Listings sell for £10.25 on average, from £3.47 to £20.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.25 that is £0 to £1K a year per listing.

Average price
£10.25under the $15 to $100 sweet spot
Price range
£3.47–£20.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #189 within Novelty & Gag Toys. It carries 526 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
96%
Out of stock, average day
4.9%
Average rank
#189in Novelty & Gag Toys
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
526per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top So Slime products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£832£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

0%

  • Canal Toys84%
  • So Slime Sensations9%
  • So Slime4%
  • YOPINSAND2%
  • Play-Doh1%

Demand

So Slime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top So Slime search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • so slime34K/yr
  • diy slime3K/yr
  • so slime diy4K/yr
  • slime diy2K/yr
  • so slime sensations4K/yr

Reviews and returns

What reviews say buyers love and hate about So Slime

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness20%−0.07

Measured everything accurately way too sticky

Keeps sticking to hands and fingers

Was OK it was non sticky went hard quite quick though

Value For Money15%−0.11

Not worth the price

Waste of money

Not worth £15 at all

Advertised Vs Actual Product9%−0.07

Picture is misleading - contents is poor

Not as described

Just be mindful it is not like the pictures

Strength7%−0.06

mixer isn't strong enough

As much as we had fun making slime, everything is really cheap and not worth the money, very flimsy

Moist/Dry7%−0.06

Extremely disappointed as the clay is dry

Items went dry quickly

This is horrible wet

Love

Fun/Entertainment Experience27%+1.05

Good interactive play

Great fun toy for kids

Great fun

Quality-Overall15%+0.75

The quality of this brands slime is better than the cheaper brands

LOvely product

Good selection and well made

Gifting Purpose11%+0.84

lovely gift

Lovely gift for my 6yr old

ideal as a gift

Durability7%+0.53

holds up well once its made

It is really good and long lasting

Ease Of Use7%+0.53

so easy to do

Everything you need is included which makes it really easy to get started

its easy enough for her to do mostly independently with a little supervision

Return

0.5% Return rate 14% Fixable by listing

Functionality-Overall33%██▅▃▅▆

Didn't work

Doesn't work properly

nothing worked

Adhesion/Stickiness13%▁▅▃█▇▁

Measured everything accurately way too sticky

Keeps sticking to hands and fingers

Was OK it was non sticky went hard quite quick though

Size-Overall9%▁▁█▁▁▃

It's very small

The balls are quite small

Smaller than I thought it would be for the money

Leak-Proof9%█▃▁▁▁▁
Gifting Purpose6%▁▁▁█▁▄

FAQ

Common So Slime questions

Answered from the same tracked data.