So Slime
brand-locked demand (top 5 brands take 100% of clicks) — So Slime doesn't clear our bar today.
Flapen Score
Is So Slime profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, So Slime is a £21K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
So Slime: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.6% over the last 90 days and 4.2% of searches end in a purchase.
£21K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 24 products
Top So Slime products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Canal Toys - So Slime DIY - Slime Fluffy Case for Children - DIY Scented Fluffy Slime Kit with Shakers Powders and Decorations - Storage Carry Case Creative Activity 6 Years Plus - SSC206
- Price
- £9.99
- Rating
- 4.1/5
- Reviews
- 77
- Age
- 4y ago
So Slime Flower Mini Garden | Slime Kit for Kids | Create & Decorate Scented Slimes with Charms | 6 Flower Pots & Mini Greenhouse Display | Kids Gift Age 6+
- Price
- £9.64
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago
So Slime ASMR Surprise Box 20 Slime Dispenser Balls with Compounds & Decorations Vending Machine Unboxing Experience Sensory Mix & Match Toy Ages 6+
- Price
- £7.23
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago
So Slime Mixin sime bucket | Ready to Play Multicolour Slime Bucket | 3 colours availible comes with cute add-in decorations| Gift for kids 6+
- Price
- £3.47
- Rating
- 4.3/5
- Reviews
- 2,256
- Age
- 6y ago
Canal Toys - So Slime - 10 Personalised Slime Kit - +100 Combinations - No Glue - Mix & Decorate - Accessories Included - DIY Set for Creative Fun - Gift for Children 6 Years + - SSC 184
- Price
- £6.85
- Rating
- 4.5/5
- Reviews
- 2,019
- Age
- 4y ago
Trending
90-day click momentum
So Slime Premium Slime Experience | DIY kit with Clear Butter & Glossy Slime Set with Dyes Scents & Decorations | Make & Customise Your Own Slime | kids gift Age 6+
- Price
- £10.18
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 7mo ago
Play-Doh Kawaii Mix & Play Set with 6 Compounds & Mix-Ins - Cloud Butter Foam & Super Stretch for Sensory Play Reusable Tubs & Accessories - Creative Play for Kids Ages 4+
- Price
- £16.62
- Rating
- 4.6/5
- Reviews
- 179
- Age
- 1y ago
So Slime Flower Mini Garden | Slime Kit for Kids | Create & Decorate Scented Slimes with Charms | 6 Flower Pots & Mini Greenhouse Display | Kids Gift Age 6+
- Price
- £9.64
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago
So Slime Mixin Bucket Slime Bucket with 2 Textured Slimes Charms & Decorations Kids gift Ages 6+ | Collect All 3 Styles (Styles may vary)
- Price
- £4.17
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 7mo ago
So Slime Glitzy Glitz & Glam Slime Pot - decorate your own clear slime - add in metallic foil and decorations - So Glitzy
- Price
- £4.03
- Rating
- 3.4/5
- Reviews
- 21
- Age
- 1y ago
Newest
by launch dateSo Slime Flower Mini Garden | Slime Kit for Kids | Create & Decorate Scented Slimes with Charms | 6 Flower Pots & Mini Greenhouse Display | Kids Gift Age 6+
- Price
- £9.64
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago
So Slime Premium Slime Experience | DIY kit with Clear Butter & Glossy Slime Set with Dyes Scents & Decorations | Make & Customise Your Own Slime | kids gift Age 6+
- Price
- £10.18
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 7mo ago
So Slime Mixin Bucket Slime Bucket with 2 Textured Slimes Charms & Decorations Kids gift Ages 6+ | Collect All 3 Styles (Styles may vary)
- Price
- £4.17
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 7mo ago
Play-Doh Kawaii Mix & Play Set with 6 Compounds & Mix-Ins - Cloud Butter Foam & Super Stretch for Sensory Play Reusable Tubs & Accessories - Creative Play for Kids Ages 4+
- Price
- £16.62
- Rating
- 4.6/5
- Reviews
- 179
- Age
- 1y ago
So Slime Yummy Twist & Slime Real Spinning Mixer and Bowl for Kids to Twist Mix and Create Colourful Slime Make 3 Fun Recipes or Mix and Match Your Own Sweet Slime Creations
- Price
- £15.74
- Rating
- 4.3/5
- Reviews
- 179
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
0%
- Canal Toys84%
- So Slime Sensations9%
- So Slime4%
- YOPINSAND2%
- Play-Doh1%
So Slime demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Top So Slime search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- so slime34K/yr
- diy slime3K/yr
- so slime diy4K/yr
- slime diy2K/yr
- so slime sensations4K/yr
What reviews say buyers love and hate about So Slime
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Good interactive play”
“The quality of this brands slime is better than the cheaper brands”
“lovely gift”
“holds up well once its made”
“so easy to do”
What buyers complain about
83% of reviews“Measured everything accurately way too sticky”
“Not worth the price”
“Picture is misleading - contents is poor”
“mixer isn't strong enough”
“Extremely disappointed as the clay is dry”
So Slime return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common So Slime questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
