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Snoopy Plush

Fail

The top 5 brands take 100% of clicks, so Snoopy Plush is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£69K/yr59K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
86%top-5 click share · 5 brands · 46 sellers

Flapen Score

Snoopy Plush against its category

The dotted line is the Toys & Games average. Past it, Snoopy Plush is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snoopy Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snoopy Plush 59K times last year and spent an estimated £69K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
5.5%
Market size, estimated
£69Ka year
Top search term
snoopy plush39K searches a year

02 · Price

A sale here is worth £21.09.

Listings sell for £21.09 on average, from £8.05 to £40.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £21.09 that is £2K to £5K a year per listing.

Average price
£21.09inside the $15 to $100 sweet spot
Price range
£8.05–£40.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #1,102 within Dolls & Accessories. It carries 181 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#1,102in Dolls & Accessories
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
181per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Snoopy Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • AURORA47%
  • Blue Sky Studios23%
  • Steiff18%
  • Hallmark10%
  • Peanuts2%

Demand

Snoopy Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top Snoopy Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snoopy plush39K/yr
  • snoopy teddy9K/yr
  • snoopy toy5K/yr
  • steiff snoopy5K/yr

Reviews and returns

What reviews say buyers love and hate about Snoopy Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall75%−0.16

Smaller than expected

Very small

its smallll

Strap/String Quality8%−0.04

strap look cheap

Love

Quality-Overall40%+2.51

Lovely quality and finish as you would expect from this maker and quick delivery

GOOD QUALITY

Good quality top cuddly toy

Soft Feel24%

Excellent soft plush toy

The material is so soft

It is very soft

Value For Money12%+0.55

Great value for money

Great for the price

good value for money

Size-Overall7%−0.16

good size

the size is very adequate

Super cute and the perfect size

Gifting Purpose5%+0.22

Lovely present for Grandaughter

Great snoopy lover gift

Return

0.6% Return rate 54% Fixable by listing

Size-Overall52%▅▄▆█▁█

Smaller than expected

Very small

its smallll

Quality-Overall10%█▅▁▁▁▁
Gifting Purpose9%▁▁▁▁█▁
Functionality-Overall7%▁█▁▁▅▁
Defective Material/Parts5%▁█▁▁▇▁

FAQ

Common Snoopy Plush questions

Answered from the same tracked data.