Skip to content

Snap Circuits

Fail

The top 5 brands take 100% of clicks, so Snap Circuits is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£33K/yr32K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
80%top-5 click share · 5 brands · 27 sellers

Flapen Score

Snap Circuits against its category

The dotted line is the Toys & Games average. Past it, Snap Circuits is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snap Circuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snap Circuits 32K times last year and spent an estimated £33K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
2.5%
Market size, estimated
£33Ka year
Peak month
December9.4× the quietest month
Top search term
snap circuits22K searches a year

02 · Price

A sale here is worth £40.34.

Listings sell for £40.34 on average, from £15.30 to £93.76. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £40.34 that is £0 to £4K a year per listing.

Average price
£40.34inside the $15 to $100 sweet spot
Price range
£15.30–£93.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #480 within Learning & Education. It carries 827 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#480in Learning & Education
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
827per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Snap Circuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Snap Circuits53%
  • Science Kidz34%
  • Bright Panda6%
  • Cyntech Components5%
  • SCIENCE DIARY2%

Demand

Snap Circuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Snap Circuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snap circuits22K/yr
  • electro snaps4K/yr
  • snap circuits jr3K/yr
  • snap circuits for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Snap Circuits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.05

not all working

found that it didnt work consistently

some part don't work as they should

Durability12%−0.05

Broke after 5 months

The motor won't last long before burning out

Size-Overall12%−0.03

This is super small and fiddly

Very small parts

Some pieces are tiny. especially the miniscule crews

Defective Material/Parts9%−0.04

motor problem

Multiple components do not work

Quality-Overall7%−0.02

very poor quality

are terrible

Love

Fun/Entertainment Experience24%+1.17

so much fun

Kept him entertained

Great toy

Gifting Purpose15%+1.01

Good bday gift

Amazing gift

Ideal for gifting

Educational-Overall15%+1.27

Good educational toy

Educational

good learning activity too

Quality-Overall13%−0.02

Good quality components

Good quality

high-quality sets

Instructions/User Manual/Troubleshooting7%+0.23

The instructions were clear

Instructions are quite easy to understand

are mostly straightforward

Return

0.8% Return rate 13% Fixable by listing

Functionality-Overall18%█▇▆▄▁▅

not all working

found that it didnt work consistently

some part don't work as they should

Gifting Purpose17%▃▄▄█▃▁
Defective Material/Parts16%▁▄▅█▅▃

motor problem

Multiple components do not work

Size-Overall12%▁▃▁▁▃█

This is super small and fiddly

Very small parts

Some pieces are tiny. especially the miniscule crews

Quality-Overall12%▁▁▄▁█▄

very poor quality

are terrible

FAQ

Common Snap Circuits questions

Answered from the same tracked data.