Snap Cards
FailPrices span $1.13–$11.75, mostly outside the sweet spot, so Snap Cards is a Fail.
- Flapen Score
- 41 / 100Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 4441
- Market size
- £78K/yr192K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 49 sellers
Flapen Score
Snap Cards against its category
The dotted line is the Toys & Games average. Past it, Snap Cards is stronger. Inside it, weaker.
Market
The Snap Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Snap Cards 192K times last year and spent an estimated £78K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
8.2% of searches ended in a purchase last week.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £78Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- snap cards87K searches a year
02 · Price
A sale here is worth £4.94.
Listings sell for £4.94 on average, from £1.13 to £11.75. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £4.94 that is £1K to £2K a year per listing.
- Average price
- £4.94under the $15 to $100 sweet spot
- Price range
- £1.13–£11.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #171 within Games & Accessories. It carries 759 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #171in Games & Accessories
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 759per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Snap Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ram Classic Snap Card Game Matching Pairs Board Game Family Fun Kids Card Games
- Price
- £2.47
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 7mo ago

Ravensburger The Gruffalo Card Game for Kids Ages 3 Years and Up 4 Classic Family Games in One: Snap Happy Families Swap & Pairs Educational Preschool Game for Boys & Girls
- Price
- £4.16
- Rating
- 4.6/5
- Reviews
- 4,917
- Age
- 7y ago

Cheatwell Games Snap + Pairs Dinosaurs - Card Game - Classic Fun Game Of Snap With A Pairs Memory Game - For Ages 4 And Over
- Price
- £4.03
- Rating
- 4.6/5
- Reviews
- 787
- Age
- 12y ago

A - Z Pack 4 Classic Chldrens Card Games Kids Travel Fun Old Maid Animal Snap Go Fish
- Price
- £5.06
- Rating
- 4.4/5
- Reviews
- 924
- Age
- 6y ago

Ravensburger Peppa Pig Card Game for Kids Ages 3 Years and Up 4 Classic Family Games in One: Snap Happy Families Swap & Pairs Educational Preschool Game for Boys & Girls
- Price
- £3.84
- Rating
- 4.6/5
- Reviews
- 4,917
- Age
- 8y ago
Trending
90-day click momentum
Animal Antics The Game That Gets Kids Roaring Clucking & Rolling with Laughter | Card Game for Kids Age 5+ | Family Fun | Travel Game | Party Game | Great Gift Idea
- Price
- £11.75
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

2 Player Card Games For Kids: Simple & Fun Classic Family Table Games - Snap Pairs Go Fish Old Maid Rummy Crazy Eights - Ages 3+
- Price
- £6.69
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 9mo ago

Ram Classic Snap Card Game Matching Pairs Board Game Family Fun Kids Card Games
- Price
- £2.47
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 7mo ago

Cheatwell Games Snap + Pairs Dinosaurs - Card Game - Classic Fun Game Of Snap With A Pairs Memory Game - For Ages 4 And Over
- Price
- £4.03
- Rating
- 4.6/5
- Reviews
- 787
- Age
- 12y ago

Cheatwell Games Snap + Pairs Unicorn Card Game - Classic Fun Game Of Snap With A Pairs Memory Game - For Ages 4 And Over Red
- Price
- £4.36
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 3y ago
Newest
by launch date
Ram Classic Snap Card Game Matching Pairs Board Game Family Fun Kids Card Games
- Price
- £2.47
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 7mo ago

Happium Jumbo Snap Playing Cards Game for Kids 36 Large Colourful Picture Cards Educational Matching Game for Boys & Girls Age 3+ Fun Family Travel Game
- Price
- £4.31
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 8mo ago

Kids Card Games - Jungle Snap & Pairs on Wheels - 4 Pack - Matching Pictures Memory Pairing Games - Great Educational Screen Free Fun Skills Booster Creative Learning
- Price
- £6.87
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 9mo ago

2 Player Card Games For Kids: Simple & Fun Classic Family Table Games - Snap Pairs Go Fish Old Maid Rummy Crazy Eights - Ages 3+
- Price
- £6.69
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 9mo ago

Animal Antics The Game That Gets Kids Roaring Clucking & Rolling with Laughter | Card Game for Kids Age 5+ | Family Fun | Travel Game | Party Game | Great Gift Idea
- Price
- £11.75
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
49
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
15%
- RAM ONLINE26%
- Ravensburger23%
- Cheatwell Games19%
- Shuffle7%
- Atoz6%
- D.A.Y. Republic5%
- Open — no brand owns it (6 brands, 15%)
Demand
Snap Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Snap Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- snap cards87K/yr
- snap47K/yr
- kids snap cards15K/yr
- snap cards for children age 38K/yr
- snap card game7K/yr
- pairs card games for kids10K/yr
- snap game6K/yr
- childrens snap cards4K/yr
- snap cards for children age 54K/yr
- snap cards kids5K/yr
Reviews and returns
What reviews say buyers love and hate about Snap Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little pricey
Cheaper where else
WAY Overpriced
I had expected them to be much larger
They are small
Small cards,
A bit cheap
The pack and the cards are a bit flimsy and not as good quality as I would expect so not sure how long they will last
not very thick at all
The only issue is that cards are thin so very easy to bend for kids
The only downside is that the cards feel a little thin
the cards he had were boring
Love
fun games
Fun little game
Good fun
Decent quality cards
Good quality
The cards are good quality
impressed as that's what the size
the size is just right for children's little hands👐👋👋👋
Good size cards
Bright colours
vibrant colours
Colourful
fair price
Nice set and good value for money
Value for money
Return
0.2% Return rate 55% Fixable by listing
I had expected them to be much larger
They are small
Small cards,
A little pricey
Cheaper where else
WAY Overpriced
the cards he had were boring
A bit cheap
The pack and the cards are a bit flimsy and not as good quality as I would expect so not sure how long they will last
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snap Cards questions
Answered from the same tracked data.









