Snakes and Ladders

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months

346K

Growth, 90 days vs prior 90

-21.4%

Conversion, latest week

7.9%

Market size, estimated

£222Ka year

Peak month

December4.1× the quietest month

Top search term

snakes and ladders game for kids162K searches a year

Listings sell for £8.16 on average, from £1.89 to £14.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £8.16 that is £12K to £16K a year per listing.

Average price

£8.16under the $15 to $100 sweet spot

Price range

£1.89–£14.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

£12K–£16K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #436 within Games & Accessories. It carries 2,456 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

67%

Out of stock, average day

8.1%

Average rank

#436in Games & Accessories

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,456per listing

Listings tracked

18

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months