Snakes and Ladders
MaybeReturns run at only 0.5% of orders. But prices span $1.89–$14.72, mostly outside the sweet spot, so Snakes and Ladders is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 4451
- Market size
- £222K/yr346K searches / yr
- 90-day growth
- -21.4%search demand this quarter
- Competition
- 58%top-5 click share · 15 brands · 69 sellers
Flapen Score
Snakes and Ladders against its category
The dotted line is the Toys & Games average. Past it, Snakes and Ladders is stronger. Inside it, weaker.
Market
The Snakes and Ladders market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Snakes and Ladders 346K times last year and spent an estimated £222K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
7.9% of searches ended in a purchase last week.
Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.
- Searches, last 12 months
- 346K
- Growth, 90 days vs prior 90
- -21.4%
- Conversion, latest week
- 7.9%
- Market size, estimated
- £222Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- snakes and ladders game for kids162K searches a year
02 · Price
A sale here is worth £8.16.
Listings sell for £8.16 on average, from £1.89 to £14.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £8.16 that is £12K to £16K a year per listing.
- Average price
- £8.16under the $15 to $100 sweet spot
- Price range
- £1.89–£14.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #436 within Games & Accessories. It carries 2,456 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 67%
- Out of stock, average day
- 8.1%
- Average rank
- #436in Games & Accessories
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,456per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Snakes and Ladders products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Classic Snakes & Ladders - Game for Children and Adults Traditional Family Game Foldable Board Instructions Included (Snakes & Ladders)
- Price
- £6.98
- Rating
- 4.6/5
- Reviews
- 573
- Age
- 2y ago
Galt Toys Snakes & Ladders and Ludo Classic Board Game Ages 3 Years Plus 2-4 Players
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 3,405
- Age
- 22y ago
Kids Play Snakes & Ladders Family Classics Board Game 2-6 Players Age 3+
- Price
- £7.51
- Rating
- 4.5/5
- Reviews
- 1,290
- Age
- 6y ago
DIVCHI Snakes & Ladders Game for Kids & Adults - Traditional Board Games With Colourful Playing Pieces - For 2-6 Players - Age Years 3+
- Price
- £6.37
- Rating
- 4.5/5
- Reviews
- 2,391
- Age
- 4y ago
Bigjigs Toys Traditional Snakes & Ladders Game 4 Player Wooden Board Game
- Price
- £10.41
- Rating
- 4.7/5
- Reviews
- 1,404
- Age
- 11y ago
Trending
90-day click momentum
Kids Play Snakes and Ladders Family Classic Board Game for Children and Adults 2 to 6 Players Traditional Dice Game Encourages Counting Turn Taking and Family Fun for Home and Parties
- Price
- £8.46
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago
abeec Giant Snakes and Ladders Garden Game for Kids | 2 in 1 with Giant Noughts and Crosses | Two 90cm Mats Oversized Pieces and Ground Pegs | Outdoor Family Game Ages 3+
- Price
- £10.79
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 3mo ago
Gothink Wooden Snakes and Ladders Game - Educational Board Game for Kids and Adults - includes Counters & Dice
- Price
- £8.24
- Rating
- 4.7/5
- Reviews
- 212
- Age
- 2y ago
Snakes and Ladders Board Game - Mini Snakes and Ladders Board Game Set Chess Fun Toy for Family Adults Kids Enjoy Exciting Moments During Trips
- Price
- £1.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Galt Toys Snakes & Ladders and Ludo Classic Board Game Ages 3 Years Plus 2-4 Players
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 3,405
- Age
- 22y ago
Newest
by launch dateabeec Giant Snakes and Ladders Garden Game for Kids | 2 in 1 with Giant Noughts and Crosses | Two 90cm Mats Oversized Pieces and Ground Pegs | Outdoor Family Game Ages 3+
- Price
- £10.79
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 3mo ago
Kids Play Snakes and Ladders Family Classic Board Game for Children and Adults 2 to 6 Players Traditional Dice Game Encourages Counting Turn Taking and Family Fun for Home and Parties
- Price
- £8.46
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago
Snakes and Ladders Board Game - Mini Snakes and Ladders Board Game Set Chess Fun Toy for Family Adults Kids Enjoy Exciting Moments During Trips
- Price
- £1.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
ZUNIPLEX Snakes & Ladders Game with Magnetic Foldable Small Land-Based Game
- Price
- £7.98
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago
Wooden Snakes and Ladders + Ludo Board Game 2-in-1 Classic Family Game for Home and Travel Kids Board Games Age 5+ -Montessori-Inspired Travel-Friendly Snakes and ladders game for kids
- Price
- £13.51
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
69
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
34%
- Navoys15%
- Galt15%
- Kids Play13%
- DIVCHI8%
- Orchard Toys8%
- Bigjigs Toys7%
Demand
Snakes and Ladders search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Snakes and Ladders search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- snakes and ladders game for kids162K/yr
- snakes and ladders113K/yr
- snakes and ladders board game52K/yr
- snake and ladder board game10K/yr
- snakes and ladders game9K/yr
Reviews and returns
What reviews say buyers love and hate about Snakes and Ladders
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Returned as poor quality, felt flimsy
Not a good quality
Really disappointing as at £8.99 it really should be better
Not as described
Beware this is not as pictured
Not as it seems
Okay, quite small and tiddly
The counters are very small
the counters are tiny
Not the cheapest
A waste of money
Waste of money
Too flimsy
flimsy the box is terrible
flimsier one we would have been looking for a replacement by now
Love
GREAT FUN
Fun game for all family
Good family game
Excellent quality
Great quality and like the personal touches
Very well made
Decent price
Good value
Excellent value for money
as advertise by seller
Does the job
As described
All the materials of the games are of good quality
Good Solid Board
Good solid board
Return
0.5% Return rate 27% Fixable by listing
Returned as poor quality, felt flimsy
Not a good quality
Really disappointing as at £8.99 it really should be better
Okay, quite small and tiddly
The counters are very small
the counters are tiny
Not as described
Beware this is not as pictured
Not as it seems
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bug Hunting Kits for Children
£112K/yr+112.3%
Toys for 1 Year Old Boys
£1.9M/yr+8.5%
Travel Games
£499K/yr+76.0%
Remote Control Boat
£245K/yr+82.2%
Sand Pit
£246K/yr+75.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snakes and Ladders questions
Answered from the same tracked data.