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Snake

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $67K a year here, so Snake is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 1,773 Toys & Games niches · +16 vs the category median of 44
Market size
£67K/yr246K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
30%top-5 click share · 47 brands · 141 sellers

Flapen Score

Snake against its category

The dotted line is the Toys & Games average. Past it, Snake is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snake 246K times last year and spent an estimated £67K. The top 5 brands take 37% of clicks. Demand peaks in Oct–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
3.0%
Market size, estimated
£67Ka year
Peak month
October1.8× the quietest month
Top search term
snake88K searches a year

02 · Price

A sale here is worth £9.19.

Listings sell for £9.19 on average, from £0.85 to £66.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.19 that is £919 to £2K a year per listing.

Average price
£9.19under the $15 to $100 sweet spot
Price range
£0.85–£66.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£919–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #958 within Novelty & Gag Toys. It carries 577 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
13.0%
Average rank
#958in Novelty & Gag Toys
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
577per listing
Listings tracked
59

04 · Newcomers

Amazon counts 1 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Snake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

47 rising

Sellers

141

Top-5 brand share

37%

Top 20: 81%

Top-5 click share

30%

Top 20: 73%

Open market

57%

  • SIENON8%
  • WILD REPUBLIC8%
  • Blulu8%
  • Bolonbi6%
  • Vayfoni6%
  • DOITEM6%

Demand

Snake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Snake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snake88K/yr
  • snake toy42K/yr
  • snakes29K/yr
  • toy snake21K/yr
  • rubber snake17K/yr
  • rubber snakes12K/yr
  • rubber snakes realistic4K/yr
  • snake toys8K/yr
  • toy snakes8K/yr
  • toy snakes for kids7K/yr

Reviews and returns

What reviews say buyers love and hate about Snake

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.16

EXTREMELY SMALL

It was shockingly tiny

Much smaller than expected

Value For Money18%+1.17

quite expensive

Poor value, last time I buy these

Not really value for money

Durability7%−0.04

Break apart super easily when pulled

sadly broke almost immediately

Falls apart

Strength6%−0.03

Break apart super easily when pulled

it was fragile plastic

fragile

Quality-Overall6%

Very cheaply made

Poor quality

Rubbish

Love

Value For Money21%+1.17

Good Value

Good gift and value for money

Great value for money

Fun/Entertainment Experience19%+1.50

Great toy works well

Great fun

Great toy for the my Grandson

Quality-Overall12%

Great product very pleased with purchase

Good quality

Great product

Taste-Overall8%+0.12

Fresh tasting

Tastes okay

Delicious

Advertised Vs Actual Product5%+0.19

As described

Looks exactly like the picture

otherwise looks the same

Return

0.4% Return rate 62% Fixable by listing

Size-Overall47%▇▅▇▇██

EXTREMELY SMALL

It was shockingly tiny

Much smaller than expected

Brightness/Shine/Glow7%▁▄█▃▂▃

it still barely glowed unfortunately

This barely glowed in the dark

Didnt glow much

Defective Material/Parts7%▁▇▂█▃▃
Quality-Overall6%▁▅▄█▂▂

Very cheaply made

Poor quality

Rubbish

Advertised Vs Actual Product5%▁▁▃▃▃█

doesnt look as full as the picture advertised

Not as described

FAQ

Common Snake questions

Answered from the same tracked data.