smushers
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Review moat
Incredible1.87avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.14avg listing price — sweet spot $15–$100
Market size
Bad£22K£22K/yr · 146K searches
Price range
Bad£4.29–£11.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, smushers is a £22K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
smushers market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £18K–£21K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #1,591
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 97%
- Out of stock
- 60.8%
- Avg brand age
- -7 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
20
Sellers
21
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
39%
- Hlayshing20%
- Gigquake13%
- AYAAFA8%
- HMifjUM7%
- Yozexin7%
- CHANCCI6%
Top smushers search terms
- smushers87K/yr
- smushers squishy40K/yr
- smusher12K/yr
- smooshers squishy4K/yr
- smashers squishy3K/yr
Top smushers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smushers Squishy Fidget Toy Interchangeable Dog Face Swap Stress Relief Sensory Squeeze Toy Dog Face Swap Squishy stress balls Fun Desk Accessory for Kids Adults Office Travel Party School Home
Hlayshing£10.292.8★2 rev
DIY Pink Ball Squishy Fidget Toy For Anxiety & Stress Relief
AYAAFA£5.995.0★3 rev
Fuzz Ball Fidget Stress Toy Fuzzball Sensory Ball with Spiky Texture Fuzz Ball Squishy Sensory for Anxiety Stress Relief Fuzzball Stress Ball for Kids & Adult Portable Fidget Toy for Home (Smiley)
CHANCCI£7.883.3★3 rev
Smushers Squishy Sensory Toy with Interchangeable Dog Faces Slow Rising Stress Relief Ball Soft Moldable Fidget Squeeze Toy for Adults Anxiety Office Desk Decor Calming Sensory Gift
Gigquake£9.855.0★1 rev
Yozexin use at desk room and travel (Blue)
Yozexin£10.253.5★2 rev
Newest
by launch dateSmushers Squishy Fidget Toy Interchangeable Dog Face Swap Stress Relief Sensory Squeeze Toy Dog Face Swap Squishy stress balls Fun Desk Accessory for Kids Adults Office Travel Party School Home
Hlayshing£10.292 rev
Yozexin use at desk room and travel (Blue)
Yozexin£10.252 rev
Smushers Squishy Toys Curiosities Smushers Dog Face Swap Squishy Cute Easy Squeezy Funny Face Squishy Stress Balls Stress Relief Gifts for Adults (Blue)
HONG LIN£8.339 rev
Fidget Toy Funny Dog Face
HAASIKI£11.235 rev
Smushers Squishy Toys Curiosities Smushers Dog Face Swap Squishy Cute Easy Squeezy Funny Face Squishy Stress Balls Stress Relief Gifts for Adults(Pink)
HONG LIN£8.219 rev
Trending
90-day click momentumSmushers Squishy Fidget Toy Interchangeable Dog Face Swap Stress Relief Sensory Squeeze Toy Dog Face Swap Squishy stress balls Fun Desk Accessory for Kids Adults Office Travel Party School Home
Hlayshing£10.292.8★
DIY Pink Ball Squishy Fidget Toy For Anxiety & Stress Relief
AYAAFA£5.995.0★
Fuzz Ball Fidget Stress Toy Fuzzball Sensory Ball with Spiky Texture Fuzz Ball Squishy Sensory for Anxiety Stress Relief Fuzzball Stress Ball for Kids & Adult Portable Fidget Toy for Home (Smiley)
CHANCCI£7.883.3★
Smushers Squishy Sensory Toy with Interchangeable Dog Faces Slow Rising Stress Relief Ball Soft Moldable Fidget Squeeze Toy for Adults Anxiety Office Desk Decor Calming Sensory Gift
Gigquake£9.855.0★
Yozexin use at desk room and travel (Blue)
Yozexin£10.253.5★
What buyers say about smushers
What buyers praise and complain about, mined from review topics.What buyers love
“Fun playtime toy”
“Great squishy my daughter loves it”
“Great all-round gift for various occasions”
“Great quality”
“Compact size fits perfectly in pocket and bag”
“Easy to stretch doesn't break”
“Sparks creativity”
“Simple to assemble”
“I love this slow rise sticky squishy”
“Perfect Pocket-Sized Toy”
What buyers complain about
“Bad quality”
“highly chemical smell”
“It was defective”
“Horrible popped in 1 day smelt toxic and barely filled”
“Lasted no time at all before bursting open”
“Not as expected”
“And the face isnt attached”
“eyebrow the we bits dont stick”
“Over priced”
Top return reasons
Common questions
- Is smushers profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 30 tracked products. 1 of 30 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (62/100).
- How competitive is the smushers niche?
- 20 brands and 21 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in smushers?
- Top complaints mined from reviews: Quality-Overall, Smell, Defective Material/Parts. The return rate is 0.0%.
- What does it cost to enter the smushers niche?
- Listings span £4.29–£11.23; the average listing price is £7.14 (sweet spot $15–$100). The average incumbent carries 2 reviews — the moat a new listing must climb.