Smushers
MaybeSearch demand grew >1,000% this quarter. But prices span $4.29–$11.23, mostly outside the sweet spot, so Smushers is a Maybe.
- Flapen Score
- 62 / 100Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 4462
- Market size
- £22K/yr146K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 44%top-5 click share · 20 brands · 21 sellers
Flapen Score
Smushers against its category
The dotted line is the Toys & Games average. Past it, Smushers is stronger. Inside it, weaker.
Market
The Smushers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smushers 146K times last year and spent an estimated £22K. The top 5 brands take 55% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £22Ka year
- Top search term
- smushers87K searches a year
02 · Price
A sale here is worth £7.14.
Listings sell for £7.14 on average, from £4.29 to £11.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.14 that is £0 to £714 a year per listing.
- Average price
- £7.14under the $15 to $100 sweet spot
- Price range
- £4.29–£11.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£714
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 60.8% of listings are out of stock. The average listing ranks #1,591 within Novelty & Gag Toys. It carries 2 reviews at 3.94 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 70%
- Out of stock, average day
- 60.8%
- Average rank
- #1,591in Novelty & Gag Toys
- Average rating
- 3.94 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -7 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- -7 months
Products
Top Smushers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Smushers Squishy Fidget Toy Interchangeable Dog Face Swap Stress Relief Sensory Squeeze Toy Dog Face Swap Squishy stress balls Fun Desk Accessory for Kids Adults Office Travel Party School Home
- Price
- £10.29
- Rating
- 2.8/5
- Reviews
- 2
- Age
- today

DIY Pink Ball Squishy Fidget Toy For Anxiety & Stress Relief
- Price
- £5.99
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Fuzz Ball Fidget Stress Toy Fuzzball Sensory Ball with Spiky Texture Fuzz Ball Squishy Sensory for Anxiety Stress Relief Fuzzball Stress Ball for Kids & Adult Portable Fidget Toy for Home (Smiley)
- Price
- £7.88
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 2mo ago

Smushers Squishy Sensory Toy with Interchangeable Dog Faces Slow Rising Stress Relief Ball Soft Moldable Fidget Squeeze Toy for Adults Anxiety Office Desk Decor Calming Sensory Gift
- Price
- £9.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Yozexin use at desk room and travel (Blue)
- Price
- £10.25
- Rating
- 3.5/5
- Reviews
- 2
- Age
- today
Trending
estimated 90-day click momentum
Smushers Squishy Fidget Toy Interchangeable Dog Face Swap Stress Relief Sensory Squeeze Toy Dog Face Swap Squishy stress balls Fun Desk Accessory for Kids Adults Office Travel Party School Home
- Price
- £10.29
- Rating
- 2.8/5
- Reviews
- 2
- Age
- today

DIY Pink Ball Squishy Fidget Toy For Anxiety & Stress Relief
- Price
- £5.99
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Fuzz Ball Fidget Stress Toy Fuzzball Sensory Ball with Spiky Texture Fuzz Ball Squishy Sensory for Anxiety Stress Relief Fuzzball Stress Ball for Kids & Adult Portable Fidget Toy for Home (Smiley)
- Price
- £7.88
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 2mo ago

Smushers Squishy Sensory Toy with Interchangeable Dog Faces Slow Rising Stress Relief Ball Soft Moldable Fidget Squeeze Toy for Adults Anxiety Office Desk Decor Calming Sensory Gift
- Price
- £9.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Yozexin use at desk room and travel (Blue)
- Price
- £10.25
- Rating
- 3.5/5
- Reviews
- 2
- Age
- today
Newest
by launch date
Smushers Squishy Fidget Toy Interchangeable Dog Face Swap Stress Relief Sensory Squeeze Toy Dog Face Swap Squishy stress balls Fun Desk Accessory for Kids Adults Office Travel Party School Home
- Price
- £10.29
- Rating
- 2.8/5
- Reviews
- 2
- Age
- today

Yozexin use at desk room and travel (Blue)
- Price
- £10.25
- Rating
- 3.5/5
- Reviews
- 2
- Age
- today

Smushers Squishy Toys Curiosities Smushers Dog Face Swap Squishy Cute Easy Squeezy Funny Face Squishy Stress Balls Stress Relief Gifts for Adults (Blue)
- Price
- £8.33
- Rating
- 3.4/5
- Reviews
- 9
- Age
- today

Fidget Toy Funny Dog Face
- Price
- £11.23
- Rating
- 5.0/5
- Reviews
- 5
- Age
- today

Smushers Squishy Toys Curiosities Smushers Dog Face Swap Squishy Cute Easy Squeezy Funny Face Squishy Stress Balls Stress Relief Gifts for Adults(Pink)
- Price
- £8.21
- Rating
- 3.4/5
- Reviews
- 9
- Age
- today
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
20
Sellers
21
Est. top-5 brand share
55%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 85%
Open market
39%
- Hlayshing20%
- Gigquake13%
- AYAAFA8%
- HMifjUM7%
- Yozexin7%
- CHANCCI6%
Search terms
Top Smushers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smushers87K/yr
- smushers squishy40K/yr
- smusher12K/yr
- smooshers squishy4K/yr
- smashers squishy3K/yr
Reviews and returns
What reviews say buyers love and hate about Smushers
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smushers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









