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Smiski

Fail

The top 5 brands take 100% of clicks, so Smiski is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£75K/yr272K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
47%top-5 click share · 3 brands · 36 sellers

Flapen Score

Smiski against its category

The dotted line is the Toys & Games average. Past it, Smiski is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smiski market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smiski 272K times last year and spent an estimated £75K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
1.1%
Market size, estimated
£75Ka year
Top search term
smiski215K searches a year

02 · Price

A sale here is worth £24.15.

Listings sell for £24.15 on average, from £15.86 to £48.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £24.15 that is £2K to £6K a year per listing.

Average price
£24.15inside the $15 to $100 sweet spot
Price range
£15.86–£48.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,054 within Play Figures. It carries 261 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
88%
Out of stock, average day
0.9%
Average rank
#1,054in Play Figures
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
261per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Smiski products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 100%

Open market

0%

  • Dreams45%
  • Smiski43%
  • Sonny Angel12%

Demand

Smiski search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '25Holiday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.6× · 10 of 12 months tracked

Search terms

Top Smiski search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smiski215K/yr
  • smiski figures25K/yr
  • smiski hipper10K/yr
  • smitski7K/yr
  • smiskis7K/yr
  • smiski blind box5K/yr
  • simski4K/yr

Reviews and returns

What reviews say buyers love and hate about Smiski

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money90%−0.34

Rip off prices on here

Absolutely overpriced

A little pricier than retail

Love

Quality-Overall50%+3.43

Great quality for money

Quality

Advertised Vs Actual Product25%+1.47

Always the same as you expect

Weight Light13%−0.06

Comes in a lightweight packet

Return

1.0% Return rate 42% Fixable by listing

Size-Overall33%▁▁▁▁█▁
Gifting Purpose33%▁▁▁▁█▁
Value For Money13%▁▁▁▁▁█

Rip off prices on here

Absolutely overpriced

A little pricier than retail

Quality-Overall8%▁▁▁█▁▁
Advertised Vs Actual Product8%

FAQ

Common Smiski questions

Answered from the same tracked data.