How competitive is the Smiski niche on Amazon United Kingdom?

3 brands and 36 sellers compete in Smiski on Amazon United Kingdom. The top 5 Smiski products take 47% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Smiski niche?

Smiski sells for £24.15 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £15.86–£48.74. The average incumbent carries 261 reviews — the moat a new listing must climb.

Smiski

brand-locked demand (top 5 brands take 100% of clicks) — Smiski doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Smiski profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Smiski is a £75K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Smiski: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.4% over the last 90 days and 1.1% of searches end in a purchase.

£75K

revenue / yr

Units sold / yr5K

Search volume / yr-12.4%272K

Conversion rate1.1%

Avg price£24.15

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 36

Top-5 product click share47%

Open market0%

Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Smiski products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dreams Smiski At Work Series Glow In The Dark Miniature Figure Set

Price: £16.70
Rating: 4.5/5
Reviews: 774
Age: 4y ago

Smiski Living Room Series

Price: £24.01
Rating: 4.5/5
Reviews: 275
Age: 7y ago

Smiski Sunday Glow in the Dark Figure

Price: £22.24
Rating: 4.4/5
Reviews: 53
Age: 1y ago

Sonny Angel Smiski Strap Accessory - Series 2 Glow in The Dark Charm Accessory (1) Assorted Sealed Blind Box Original Mini Figure

Price: £21.97
Rating: 4.7/5
Reviews: 81
Age: 7mo ago

Smiski A Moving Phosphorescent Series Figure

Price: £15.86
Rating: 4.6/5
Reviews: 540
Age: 2y ago

Newest

by launch date

Sonny Angel Smiski Strap Accessory - Series 2 Glow in The Dark Charm Accessory (1) Assorted Sealed Blind Box Original Mini Figure

Price: £21.97
Rating: 4.7/5
Reviews: 81
Age: 7mo ago

Smiski Glow in the Dark Birthday Figure

Price: £20.87
Rating: 4.5/5
Reviews: 355
Age: 10mo ago

Smiski Sunday Glow in the Dark Figure

Price: £22.24
Rating: 4.4/5
Reviews: 53
Age: 1y ago

Dreams Smiski Touch Light

Price: £43.63
Rating: 4.9/5
Reviews: 84
Age: 1y ago

Smiski Hippers Series Glow in the Dark Figure

Price: £25.47
Rating: 4.5/5
Reviews: 453
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 100%

Open market

Dreams45%
Smiski43%
Sonny Angel12%

Smiski demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume272KCVR1.1%Products17Brands3Top 5 Brands100%OOS Rate0.9%Rating4.5★Reviews261Avg BSR#1,054

Top Smiski search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

smiski215K/yr -10.7%1.2% conv.
smiski figures25K/yr -43.9%1.8% conv.
smiski hipper10K/yr -13.2%0.6% conv.
smitski7K/yr +3.4%1.5% conv.
smiskis7K/yr -8.9%1.3% conv.
smiski blind box5K/yr +41.3%1.7% conv.
simski4K/yr -5.7%0.7% conv.

What reviews say buyers love and hate about Smiski

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Quality-Overall50%

“Great quality for money”

Advertised Vs Actual Product25%

“Always the same as you expect”

Weight Light13%

“Comes in a lightweight packet”

What buyers complain about

90% of reviews

Value For Money90%

“Rip off prices on here”

Smiski return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

33%

2Gifting Purpose

33%

3Value For Money

13%

4Quality-Overall

5Advertised Vs Actual Product

Common Smiski questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Smiski 45/100 on Amazon United Kingdom — Skip it. The niche generates £75K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -12.4% over the last 90 days.