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Smiski

Fail

The top 5 brands take 100% of clicks, so Smiski is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£75K/yr272K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
47%top-5 click share · 3 brands · 36 sellers

Flapen Score

Smiski against its category

The dotted line is the Toys & Games average. Past it, Smiski is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smiski market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smiski 272K times last year and spent an estimated £75K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
1.1%
Market size, estimated
£75Ka year
Top search term
smiski215K searches a year

02 · Price

A sale here is worth £24.15.

Listings sell for £24.15 on average, from £15.86 to £48.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £24.15 that is £2K to £6K a year per listing.

Average price
£24.15inside the $15 to $100 sweet spot
Price range
£15.86–£48.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,054 within Play Figures. It carries 261 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
88%
Out of stock, average day
0.9%
Average rank
#1,054in Play Figures
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
261per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Smiski products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

36

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 100%

Open market

0%

  • Dreams45%
  • Smiski43%
  • Sonny Angel12%

Demand

Smiski search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '25Holiday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.6× · 10 of 12 months tracked

Search terms

Top Smiski search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smiski215K/yr
  • smiski figures25K/yr
  • smiski hipper10K/yr
  • smitski7K/yr
  • smiskis7K/yr
  • smiski blind box5K/yr
  • simski4K/yr

Reviews and returns

What reviews say buyers love and hate about Smiski

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
90%of negative reviews mention “Value For Money”
1.0%of orders come back
“Rip off prices on here”
A buyer, on “Value For Money”90% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Smiski questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data