smiski
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£24.15avg listing price — sweet spot $15–$100
Price range
Incredible£15.86–£48.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great261.29avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£75K£75K/yr · 272K searches
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, smiski is a £75K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
smiski market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £97K–£121K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,054
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 12%
- Out of stock
- 0.9%
- Avg brand age
- 29 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 100%
Open market
0%
- Dreams45%
- Smiski43%
- Sonny Angel12%
Demand
Weekly Amazon search volume, last 43 weeks — -12.4% search growth over the last 90 days.Top smiski search terms
- smiski215K/yr
- smiski figures25K/yr
- smiski hipper10K/yr
- smitski7K/yr
- smiskis7K/yr
- smiski blind box5K/yr
- simski4K/yr
Top smiski products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dreams Smiski At Work Series Glow In The Dark Miniature Figure Set
Dreams£16.704.5★774 rev
Smiski Living Room Series
Dreams£24.014.5★275 rev
Smiski Sunday Glow in the Dark Figure
Smiski£22.244.4★53 rev
Sonny Angel Smiski Strap Accessory - Series 2 Glow in The Dark Charm Accessory (1) Assorted Sealed Blind Box Original Mini Figure
Sonny Angel£21.974.7★81 rev
Smiski A Moving Phosphorescent Series Figure
Smiski£15.864.6★540 rev
Newest
by launch dateSonny Angel Smiski Strap Accessory - Series 2 Glow in The Dark Charm Accessory (1) Assorted Sealed Blind Box Original Mini Figure
Sonny Angel£21.9781 rev
Smiski Glow in the Dark Birthday Figure
Smiski£20.87355 rev
Smiski Sunday Glow in the Dark Figure
Smiski£22.2453 rev
Dreams Smiski Touch Light
Dreams£43.6384 rev
Smiski Hippers Series Glow in the Dark Figure
Sonny Angel£25.47453 rev
Trending
90-day click momentumSmiski Living Room Series
Dreams£24.014.5★
Sonny Angel Smiski Strap Accessory - Series 2 Glow in The Dark Charm Accessory (1) Assorted Sealed Blind Box Original Mini Figure
Sonny Angel£21.974.7★
Smiski Cheer Series Figurine (Fanfare - Pom Pom) Glow in the Dark Multicolor
Smiski£21.113.9★
Smiski Yoga Series Figure
Smiski£21.883.7★
Dreams Smiski Touch Light
Dreams£43.634.9★
What buyers say about smiski
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality for money”
“Always the same as you expect”
“Comes in a lightweight packet”
What buyers complain about
“Rip off prices on here”
Top return reasons
Common questions
- Is smiski profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the smiski niche?
- 3 brands and 36 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in smiski?
- Top complaints mined from reviews: Value For Money. The return rate is 1.0%.
- What does it cost to enter the smiski niche?
- Listings span £15.86–£48.74; the average listing price is £24.15 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.