Smiling Critters

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -56.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months

81K

Growth, 90 days vs prior 90

-56.0%

Conversion, latest week

1.4%

Market size, estimated

£18Ka year

Peak month

December5.5× the quietest month

Top search term

catnap plush17K searches a year

Listings sell for £15.63 on average, from £6.86 to £42.33. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £15.63 that is £0 to £2K a year per listing.

Average price

£15.63inside the $15 to $100 sweet spot

Price range

£6.86–£42.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

33% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #1,835 within Hobbies. It carries 112 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

71%

Out of stock, average day

17.5%

Average rank

#1,835in Hobbies

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

112per listing

Listings tracked

24

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

23 months