Smartmax
FailThe top 5 brands take 100% of clicks, so Smartmax is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £55K/yr56K searches / yr
- 90-day growth
- -23.8%search demand this quarter
- Competition
- 64%top-5 click share · 2 brands · 33 sellers
Flapen Score
Smartmax against its category
The dotted line is the Toys & Games average. Past it, Smartmax is stronger. Inside it, weaker.
Market
The Smartmax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smartmax 56K times last year and spent an estimated £55K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -23.8%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £55Ka year
- Peak month
- November3.8× the quietest month
- Top search term
- smartmax25K searches a year
02 · Price
A sale here is worth £22.50.
Listings sell for £22.50 on average, from £16.41 to £42.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £22.50 that is £2K to £6K a year per listing.
- Average price
- £22.50inside the $15 to $100 sweet spot
- Price range
- £16.41–£42.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #416 within Baby & Toddler Toys. It carries 669 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #416in Baby & Toddler Toys
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 669per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Smartmax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ludilo Smartmax - My First Safari Animals | Childrens Games | Kids Magnets 1 Year To 5 Years | Magnetic Shapes | Educational Toys | Travel Games | Sensory Toys
- Price
- £17.33
- Rating
- 4.7/5
- Reviews
- 2,702
- Age
- 9y ago

SmartMax - My First Vehicles Magnetic Discovery Play Set 13 pieces 1-5 Years
- Price
- £16.41
- Rating
- 4.7/5
- Reviews
- 338
- Age
- 5y ago

SMARTMAX - My First Animals Around the World Magnetic Discovery Play Set Ages 1-5 Years
- Price
- £18.08
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago

SmartMax - My First Farm Animals Magnetic Discovery Play Set 16 pieces 1-5 Years
- Price
- £17.14
- Rating
- 4.7/5
- Reviews
- 811
- Age
- 8y ago

SMARTMAX - Start Magnetic Discovery Construction Ages 1-6 Years Blue green orange pink purple red white
- Price
- £24.10
- Rating
- 4.6/5
- Reviews
- 1,481
- Age
- 10y ago
Trending
90-day click momentum
SMARTMAX - My First Animals Around the World Magnetic Discovery Play Set Ages 1-5 Years
- Price
- £18.08
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago

SmartMax - My First Explorers Magnetic Discovery 1-5 Years
- Price
- £18.47
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

SMARTMAX - Start XL 60mm (W) x 480mm (L) x 300mm (H)
- Price
- £42.88
- Rating
- 4.7/5
- Reviews
- 461
- Age
- 13y ago

SMARTMAX - Start Plus Magnetic Discovery Construction Ages 1 - 6 Years
- Price
- £30.47
- Rating
- 4.7/5
- Reviews
- 738
- Age
- 10y ago

SmartMax - My First Vehicles Magnetic Discovery Play Set 13 pieces 1-5 Years
- Price
- £16.41
- Rating
- 4.7/5
- Reviews
- 338
- Age
- 5y ago
Newest
by launch date
SMARTMAX - My First Animals Around the World Magnetic Discovery Play Set Ages 1-5 Years
- Price
- £18.08
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago

SmartMax - My First Explorers Magnetic Discovery 1-5 Years
- Price
- £18.47
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

SmartMax - My First Vehicles Magnetic Discovery Play Set 13 pieces 1-5 Years
- Price
- £16.41
- Rating
- 4.7/5
- Reviews
- 338
- Age
- 5y ago

SMARTMAX - My First Sounds & Senses Magnetic Discovery Play Set 8 pieces 1-3 Years
- Price
- £16.92
- Rating
- 4.6/5
- Reviews
- 320
- Age
- 5y ago

SMARTMAX - My First Tractor Set Construction Toy 22 pieces 1 1/2 - 5 Years
- Price
- £21.78
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- SMARTMAX85%
- SmartGames15%
- Open — no brand owns it (0%)
Demand
Smartmax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Smartmax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smartmax25K/yr
- smartmax magnetic toys18K/yr
- smart max9K/yr
- smart max magnetic toys4K/yr
Reviews and returns
What reviews say buyers love and hate about Smartmax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Shocked on how bad the quality is
The quality is just not there
Love
Great toy
Great toddler toy
Good toys for children
Sturdy, well made, bought 3 different sets
Also good for motor skill development
Magnets are strong enough without being too strong
value for money
Return
0.6% Return rate 25% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smartmax questions
Answered from the same tracked data.









