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Smart Sketcher Projector 2.0

Fail

Shoppers spend only $7K a year here, so Smart Sketcher Projector 2.0 is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£7K/yr55K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
91%top-5 click share · 7 brands · 38 sellers

Flapen Score

Smart Sketcher Projector 2.0 against its category

The dotted line is the Toys & Games average. Past it, Smart Sketcher Projector 2.0 is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Sketcher Projector 2.0 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Sketcher Projector 2.0 55K times last year and spent an estimated £7K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
0.4%
Market size, estimated
£7Ka year
Peak month
December16.4× the quietest month
Top search term
smart sketcher projector25K searches a year

02 · Price

A sale here is worth £33.80.

Listings sell for £33.80 on average, from £20.85 to £71.91. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £33.80 that is £0 to £3K a year per listing.

Average price
£33.80inside the $15 to $100 sweet spot
Price range
£20.85–£71.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #228 within Arts & Crafts. It carries 585 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#228in Arts & Crafts
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
585per listing
Listings tracked
8

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Smart Sketcher Projector 2.0 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£665£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

38

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

2%

  • Famosa39%
  • Yoturetoys18%
  • smART Sketcher16%
  • Buki France13%
  • Liscianigiochi8%
  • Konijiwa3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Smart Sketcher Projector 2.0 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 16.4×

Search terms

Top Smart Sketcher Projector 2.0 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart sketcher projector25K/yr
  • smart sketcher projector 2.0 tracing drawing set10K/yr
  • smart sketcher14K/yr
  • smart sketcher cartridges3K/yr
  • smart sketcher projector 2.03K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Sketcher Projector 2.0

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.02

Unit is a lot bigger than I expected

smaller than I thought

Value For Money15%−0.08

far to expensive for what it is

NOT WORTH THE MONEY

It's expensive though

Connectivity-Overall13%−0.19

has connection issues

And kept disconnecting

I found that the connection to the device can be inconsistent where it fails to connect properly at times

Durability11%−0.15

The light broke after a few days

Shape/Style3%−0.01

This is a weird shape product, we didn't know what too make of it and started laughing

Love

Fun/Entertainment Experience20%+0.85

keeps my child entertained for hours

Entertaining

Kids are happy

Quality-Overall17%+1.14

i think it's well made

the build quality feels solid

Good quality

Creativity11%+0.59

Engaging and creative

What a fantastic piece of kit for creative kids

Overall, its been a great creative tool and a lovely gift idea for kids who enjoy drawing

Ease Of Use10%+0.22

Easy to use

it's simple to store

App is straightforward to use

Value For Money9%−0.08

good value for money that provides great enjoyment to the kids

Great value

At £64.98 at the time of review, I think its reasonably priced considering the educational value and features

Return

1.4% Return rate 10% Fixable by listing

Functionality-Overall17%▁▆▃▄█▇
Quality-Overall16%█▁▂▁▁▃
Value For Money16%▁▁▄█▄▁

far to expensive for what it is

NOT WORTH THE MONEY

It's expensive though

Gifting Purpose16%█▁▇▁▁▅
Size-Overall9%▁█▂▁▁▄

Unit is a lot bigger than I expected

smaller than I thought

FAQ

Common Smart Sketcher Projector 2.0 questions

Answered from the same tracked data.