Small Teddy
MaybeReturns run at only 0.8% of orders. But shoppers spend only $21K a year here, so Small Teddy is a Maybe.
- Flapen Score
- 53 / 100Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 4453
- Market size
- £21K/yr131K searches / yr
- 90-day growth
- -19.8%search demand this quarter
- Competition
- 34%top-5 click share · 41 brands · 62 sellers
Flapen Score
Small Teddy against its category
The dotted line is the Toys & Games average. Past it, Small Teddy is stronger. Inside it, weaker.
Market
The Small Teddy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Teddy 131K times last year and spent an estimated £21K. The top 5 brands take 43% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -19.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £21Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- mini teddy bears27K searches a year
02 · Price
A sale here is worth £9.01.
Listings sell for £9.01 on average, from £3.01 to £31.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.01 that is £0 to £901 a year per listing.
- Average price
- £9.01under the $15 to $100 sweet spot
- Price range
- £3.01–£31.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£901
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #1,486 within Soft Toys. It carries 215 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 96%
- Out of stock, average day
- 19.5%
- Average rank
- #1,486in Soft Toys
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 215per listing
- Listings tracked
- 53
04 · Newcomers
Amazon counts 0 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Small Teddy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TOPZEA 20 Pack Mini Stuffed Plush Teddy Bears 4.7 Inch Small White & Brown Soft Bear Tiny Keychain Animal Ornament Bulk for Birthday Valentines Day Graduation Gift Party Favor DIY Crafts
- Price
- £12.10
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 2y ago

NEW 2 X Cute And Cuddly Small Teddy Bears - 1 X Brown And 1 X White - Gift Present
- Price
- £4.93
- Rating
- 3.6/5
- Reviews
- 211
- Age
- 10y ago

Juhuifu 1 Pcs Bear in a Box Brown Mini Plush Pocket Bear Mini Teddy Bear
- Price
- £4.51
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 10mo ago

71Nmly Worry Bear Hug in a Box A Little Pocket Bear Hug Mini Worry Bears with Inspirational Card Handmade Mini Plush Teddy Bears in Box Bears Doll Positive Gifts for Kids Friends(1 PCS)
- Price
- £4.76
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 2y ago

ZeBQrphio Mini Teddy Bears 16-Piece Set of 12cm Small Teddy Bear Keyrings Ideal for Party Favors and DIY Craft Projects Valentines Day Gift
- Price
- £8.74
- Rating
- 3.2/5
- Reviews
- 9
- Age
- 9mo ago
Trending
90-day click momentum
HANABASS 20Pcs Mini Stuffed Bears Dolls Soft Tiny Plush Animals for Baby Shower Decorations Birthday Party Favors and Keychain Accessories
- Price
- £12.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Hopzab 30 PCS Cute Resin Teddy Bear Funny Miniature Stuffed Bears Decoration Tiny Animal Ornament Suitable for Car Interior Party Dollhouse Fairy Garden
- Price
- £4.68
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Ashridge Classic Plush Teddy Bear Soft & Cuddly Companion
- Price
- £15.96
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

Juhuifu 1 Pcs Bear in a Box Brown Mini Plush Pocket Bear Mini Teddy Bear
- Price
- £4.51
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 10mo ago

ZeBQrphio Mini Teddy Bears 16-Piece Set of 12cm Small Teddy Bear Keyrings Ideal for Party Favors and DIY Craft Projects Valentines Day Gift
- Price
- £8.74
- Rating
- 3.2/5
- Reviews
- 9
- Age
- 9mo ago
Newest
by launch date
Hopzab 30 PCS Cute Resin Teddy Bear Funny Miniature Stuffed Bears Decoration Tiny Animal Ornament Suitable for Car Interior Party Dollhouse Fairy Garden
- Price
- £4.68
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

ZeBQrphio Mini Teddy Bears 16-Piece Set of 12cm Small Teddy Bear Keyrings Ideal for Party Favors and DIY Craft Projects Valentines Day Gift
- Price
- £8.74
- Rating
- 3.2/5
- Reviews
- 9
- Age
- 9mo ago

Juhuifu 1 Pcs Bear in a Box Brown Mini Plush Pocket Bear Mini Teddy Bear
- Price
- £4.51
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 10mo ago

ZeBQrphio 10 Mini Teddy Bears Tiny Teddy Bears Keychain Mini Plushies for DIY Craft Projects Holiday Decorations and Party Favors Small Teddy Bear Keyring Gift
- Price
- £8.54
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 11mo ago

Ashridge Classic Plush Teddy Bear Soft & Cuddly Companion
- Price
- £15.96
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
41 rising
Sellers
62
Top-5 brand share
43%
Top 20: 82%
Top-5 click share
34%
Top 20: 70%
Open market
53%
- London Teddy Bears13%
- TOPZEA11%
- 71Nmly7%
- Juhuifu6%
- ZeBQrphio6%
- Skylety4%
Demand
Small Teddy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Small Teddy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini teddy bears27K/yr
- small teddy27K/yr
- mini teddy12K/yr
- mini teddy bear11K/yr
- tiny teddy bears11K/yr
- tiny teddy7K/yr
- small teddies5K/yr
- mini bears5K/yr
- little teddy bear6K/yr
- small bear4K/yr
Reviews and returns
What reviews say buyers love and hate about Small Teddy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than I thought
Too small
The bear is so tiny
Bad quality
Absolutely rubbish
Very badly made
Fallen apart after a couple of weeks :
Fell apart
Broke within the first 5 minutes
is definitely not true to advertisement
nothing like the image advertised
Nothing like the photo
Not worth the money
and it was £7 wouldnt buy again
Not worth even £1
Love
Great little gifts very cute to
Was a gift
Great gift
Good value
Reasonably priced
Good value for money
Soft teddy
Soft and fluffy my friend loved it
Lovely and soft
Its a good size
It was very nice I bought it for my baby grand daughter just big enough for her pram loved it
bigger than expected which was nice
quality cute teddy
Excellent Quality
A great product
Return
0.8% Return rate 66% Fixable by listing
Bigger than I thought
Too small
The bear is so tiny
Bad quality
Absolutely rubbish
Very badly made
is definitely not true to advertisement
nothing like the image advertised
Nothing like the photo
the arms, legs and head are sewn on so badly that one slight tug and they all fall off
made badly, the eyes were in different places and some limbs were longer than others, the heads are stitched wrong or badly, there were even some holes in some of them and stitching coming away in parts, I don't normally give bad reviews
Not worth the money
and it was £7 wouldnt buy again
Not worth even £1
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Teddy questions
Answered from the same tracked data.









