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Slime Kit

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -4.2% this quarter, so Slime Kit is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£158K/yr287K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
50%top-5 click share · 15 brands · 54 sellers

Flapen Score

Slime Kit against its category

The dotted line is the Toys & Games average. Past it, Slime Kit is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slime Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slime Kit 287K times last year and spent an estimated £158K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
4.2%
Market size, estimated
£158Ka year
Peak month
December3.6× the quietest month
Top search term
slime making kit203K searches a year

02 · Price

A sale here is worth £13.07.

Listings sell for £13.07 on average, from £3.17 to £22.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £13.07 that is £3K to £7K a year per listing.

Average price
£13.07under the $15 to $100 sweet spot
Price range
£3.17–£22.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #85 within Novelty & Gag Toys. It carries 1,319 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#85in Novelty & Gag Toys
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,319per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Slime Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

54

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

17%

  • YOPINSAND31%
  • iKidiki26%
  • Elmer's17%
  • Original Stationery4%
  • Galt3%
  • Funewest3%
  • Open — no brand owns it (9 brands, 17%)

Demand

Slime Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Slime Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slime making kit203K/yr
  • slime making16K/yr
  • slime making kit for girls20K/yr
  • make your own slime10K/yr
  • slime maker12K/yr
  • make your own slime kit11K/yr
  • diy slime kit6K/yr
  • slim kit5K/yr
  • fluffy slime kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Slime Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness18%−0.13

Not sticky at all

I use next to no glue

no glue we had to buy glue

Value For Money14%−0.06

Over priced

Expensive

This set wasnt cheap

Quality-Overall7%+1.65

Very poor quality

Garbage

Poor quality slime

Texture/Consistency-Overall6%−0.05

Awful slime, the texture was like honey for every pot

The texture is terrible

had difficulty getting a decent consistency

Functionality-Overall6%−0.05

Didn't work

Doesn't work properly

Can't make it work

Love

Quality-Overall26%+1.65

Good Quality

Great kit

Good quality little kit

Fun/Entertainment Experience18%+1.24

lots of fun

lots of fun for kids

Good interactive play

Gifting Purpose10%+0.86

Great for a gift

Great gift

Great gift for my granddaughter

Value For Money9%−0.06

Worth the money

Good value

Good value for money

Developmental Needs4%+0.37

Good for kids

good for kids

Great for kids

Return

0.4% Return rate 16% Fixable by listing

Leak-Proof22%▁█▆▃▁▃
Adhesion/Stickiness17%█▂▂▆▇▄

Not sticky at all

I use next to no glue

no glue we had to buy glue

Functionality-Overall12%█▄▄▃▂▅

Didn't work

Doesn't work properly

Can't make it work

Advertised Vs Actual Product7%▁▁▁▇█▅

Doesnt match the description

false advertising

Not as described

Size-Overall6%▁▁▃▂▂█

It's very small

Small bottle

The box is much smaller than advertised

FAQ

Common Slime Kit questions

Answered from the same tracked data.