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Slime Activator

Fail

Prices span $3.17–$14.51, mostly outside the sweet spot, so Slime Activator is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£302K/yr356K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
88%top-5 click share · 7 brands · 48 sellers

Flapen Score

Slime Activator against its category

The dotted line is the Toys & Games average. Past it, Slime Activator is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slime Activator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slime Activator 356K times last year and spent an estimated £302K. The top 5 brands take 95% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £302K a year.

Searches, last 12 months
356K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
11.3%
Market size, estimated
£302Ka year
Peak month
August1.6× the quietest month
Top search term
slime activator201K searches a year

02 · Price

A sale here is worth £7.54.

Listings sell for £7.54 on average, from £3.17 to £14.51. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £7.54 that is £30K to £38K a year per listing.

Average price
£7.54under the $15 to $100 sweet spot
Price range
£3.17–£14.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£30K–£38K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Novelty & Gag Toys. It carries 2,335 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#36in Novelty & Gag Toys
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,335per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Slime Activator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£45K£91K£136K£181K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

48

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • Elmer's42%
  • Slime Labs35%
  • TUBAN9%
  • SureMark5%
  • ELMER'S3%
  • Amazon Basics3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Slime Activator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Slime Activator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slime activator201K/yr
  • activator for slime62K/yr
  • activator47K/yr
  • borax for slime17K/yr
  • slime activator and glue10K/yr
  • bezzie slime activator3K/yr
  • slime glue and activator5K/yr
  • activator for slime cheap4K/yr
  • activator slime3K/yr
  • glue and activator for slime4K/yr

Reviews and returns

What reviews say buyers love and hate about Slime Activator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.27

Does not make the slime come together at

Doesnt work

Never worked and was poorly made

Adhesion/Stickiness15%+0.74

Tons of glue

I use next to no glue

it was a bit sticky

Ease Of Cleaning7%−0.03

made an absolute mess

It sometimes creates a mess

which can be messy

Quality-Overall6%+1.59

Not very good

Absolute rubbish

Advertised Vs Actual Product4%−0.04

Bought this to make tumblers to find the uk version not the same as u s version but no where does it say this

Love

Quality-Overall29%+1.59

Made great looking slime

Excellent product

Good Quality

Adhesion/Stickiness14%+0.74

works with all glue types

Worked great with the glue I had

It reacts very quickly when added to the PVA glue

Efficiency13%+0.45

effective

This slime activator works a treat

Works really well

Value For Money12%+0.67

Worth it

good for the price

Excellent value for money

Ease Of Use10%+0.70

Easy to use

The biggest advantage is how simple it makes the whole process

you don't need to use a lot

Return

0.2% Return rate 13% Fixable by listing

Functionality-Overall30%▆▃▃██▆

Does not make the slime come together at

Doesnt work

Never worked and was poorly made

Adhesion/Stickiness20%▇█▄▂█▆

Tons of glue

I use next to no glue

it was a bit sticky

Leak-Proof18%▁▇██▃▅
Advertised Vs Actual Product9%▁▁█▁▁▁

Bought this to make tumblers to find the uk version not the same as u s version but no where does it say this

Size-Overall4%▁▁▁▁█▅

the bottle was way bigger than expected

Small bottle

smallish bottle compared to others

FAQ

Common Slime Activator questions

Answered from the same tracked data.