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Shoppers searched for this 890K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £465K a year.

Searches, last 12 months

890K

Growth, 90 days vs prior 90

+38.5%

Conversion, latest week

1.1%

Market size, estimated

£465Ka year

Peak month

April4.1× the quietest month

Top search term

slide261K searches a year

Listings sell for £49.32 on average, from £8.07 to £147.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £49.32 that is £5K to £12K a year per listing.

Average price

£49.32inside the $15 to $100 sweet spot

Price range

£8.07–£147.74

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£5K–£12K

Returns

3.2%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #21 within Sports Toys & Outdoor. It carries 2,566 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

56%

Out of stock, average day

15.7%

Average rank

#21in Sports Toys & Outdoor

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,566per listing

Listings tracked

48

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months