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Skeleton Costume Kids

Fail

Demand is soft, at -71.5% this quarter, so Skeleton Costume Kids is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£40K/yr355K searches / yr
90-day growth
-71.5%search demand this quarter
Competition
53%top-5 click share · 12 brands · 41 sellers

Flapen Score

Skeleton Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Skeleton Costume Kids is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skeleton Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skeleton Costume Kids 355K times last year and spent an estimated £40K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -71.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
-71.5%
Conversion, latest week
0.8%
Market size, estimated
£40Ka year
Peak month
October279.4× the quietest month
Top search term
skeleton costume84K searches a year

02 · Price

A sale here is worth £13.66.

Listings sell for £13.66 on average, from £7.29 to £20.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £13.66 that is £1K to £3K a year per listing.

Average price
£13.66under the $15 to $100 sweet spot
Price range
£7.29–£20.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #1,676 within Fancy Dress. It carries 555 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
91%
Out of stock, average day
12.7%
Average rank
#1,676in Fancy Dress
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
555per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Skeleton Costume Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

41

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 100%

Open market

25%

  • Get Trend29%
  • HahaNice10%
  • AYBUY10%
  • Smiffys9%
  • A2Z 4 Kids9%
  • Wicked Costumes8%

Demand

Skeleton Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 279.4×

Search terms

Top Skeleton Costume Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • skeleton costume84K/yr
  • skeleton costume kids153K/yr
  • kids skeleton costume34K/yr
  • skeleton outfit5K/yr
  • skeleton costume for kids8K/yr
  • glow in the dark skeleton costume10K/yr
  • skeleton onesie kids7K/yr
  • halloween skeleton costume7K/yr
  • toddler skeleton costume7K/yr
  • skeleton halloween costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Skeleton Costume Kids

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Size-Overall”
75%of negative reviews mention “Brightness/Shine/Glow”
5.8%of orders come back
“the glow in the dark element wasnt great”
A buyer, on “Brightness/Shine/Glow”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Skeleton Costume Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data