Sinkers
MaybeReturns run at only 0.4% of orders. But prices span $4.43–$13.93, mostly outside the sweet spot, so Sinkers is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 1,773 Toys & Games niches · +15 vs the category median of 4459
- Market size
- £83K/yr99K searches / yr
- 90-day growth
- +111.8%search demand this quarter
- Competition
- 55%top-5 click share · 18 brands · 54 sellers
Flapen Score
Sinkers against its category
The dotted line is the Toys & Games average. Past it, Sinkers is stronger. Inside it, weaker.
Market
The Sinkers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sinkers 99K times last year and spent an estimated £83K. The top 5 brands take 69% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
10.4% of searches ended in a purchase last week.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +111.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- +111.8%
- Conversion, latest week
- 10.4%
- Market size, estimated
- £83Ka year
- Peak month
- July4.8× the quietest month
- Top search term
- pool sinkers for kids16K searches a year
02 · Price
A sale here is worth £8.08.
Listings sell for £8.08 on average, from £4.43 to £13.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.08 that is £2K to £4K a year per listing.
- Average price
- £8.08under the $15 to $100 sweet spot
- Price range
- £4.43–£13.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #38 within Sports Toys & Outdoor. It carries 815 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #38in Sports Toys & Outdoor
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 815per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Sinkers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DTYDECLE 18pcs Diving Pool Toys Swimming Pool Toys Set with Diving Rings Diving Torpedo Diving Seagrass Marine gem Underwater Training Diving Game Toys for Kids Summer Swimming Pool Party
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 3y ago

Intex Underwater Play Sticks 5 Pack Sinking Pool Diving Toy Set Multicolour Swimming Dive Sticks for Kids Ages 6+
- Price
- £4.43
- Rating
- 4.6/5
- Reviews
- 5,600
- Age
- 14y ago

Zoggs Dive Sticks Kids Swimming Pool Toys Brightly-Coloured Sinkies Diving Toys for Swimming Pool Games Confidence Building Sinkers Age 3 & Up Blue/Lime/Orange 3-Pack
- Price
- £9.67
- Rating
- 4.7/5
- Reviews
- 2,101
- Age
- 7y ago

Xndryan Diving Pool Toys Sinkies for Kids Swimming Underwater Diving Toys Set Includes 5 Pcs Diving Sticks 4 Pcs Torpedo Bandits 4 Pcs Diving Rings Fun Swimming Toys for Pool
- Price
- £10.04
- Rating
- 4.6/5
- Reviews
- 949
- Age
- 7y ago

Mactoou Dive Sticks 24 Pcs Diving Pool Toys Sinkers with Storage Bag Summer Swimming Toys with Diving Mermaids Dive Sticks Diving Rings Diving Seagrass Torpedo Bandits for Kids
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 2y ago
Trending
90-day click momentum
KSVFTB 10Pcs/Set Swimming Pool Toys Professional Pool Sinkers Dive Sticks for Aquatic Activities Set Includes 4 Pcs Dive Rings and 6Pcs Sinkies Ideal for Recreational Pool Use
- Price
- £9.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Zoggs Kids Little Squirts Toys (Pack of 3) - Multi-Colour
- Price
- £8.15
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 10y ago

HTHL 4 Pack Set Pool Toys Diving Torpedo Shark Shape Gliding Torpedo For Kids Underwater Toys Summer Fun Swimming Toys For Bath Pool Water Park and Sea
- Price
- £4.65
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 6y ago

Skillmatics Seek & Splash Pool Dive Toys for Kids Search & Find Game
- Price
- £13.93
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 3y ago

JOYIN Dive Rings - 8 Pcs Colorful Swimming Rings for Kids - Pool Diving Training Toys
- Price
- £7.34
- Rating
- 4.3/5
- Reviews
- 1,839
- Age
- 2y ago
Newest
by launch date
KSVFTB 10Pcs/Set Swimming Pool Toys Professional Pool Sinkers Dive Sticks for Aquatic Activities Set Includes 4 Pcs Dive Rings and 6Pcs Sinkies Ideal for Recreational Pool Use
- Price
- £9.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

zeeloopbee Dive Sticks Swimming Pool Toys for Kids Toddlers 3Pcs Duck Diving Sticks for Training Confidence Building Underwater Fun Sinkies for kids Swimming Dive Pool Toys Games for Kids 7-12
- Price
- £8.94
- Rating
- 4.7/5
- Reviews
- 148
- Age
- 1y ago

Vinitoy Diving Toys for Swimming Pool 24 PCS Sinkers for Swimming Kids Underwater Training Toys Diving Mermaids Dive Sticks Torpedo Bandits Dive Seagrass Diving Rings with Carrying Bag for Kids
- Price
- £10.05
- Rating
- 4.5/5
- Reviews
- 267
- Age
- 2y ago

4Pcs Mermaid Diving Toys for Swimming Pool - Sinking Sinkers for Kids 7-12 Underwater Training Toys for Girls Boys Pool Games
- Price
- £5.97
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 2y ago

4Pcs Torpedo Diving Toys for Swimming Pool Sinking Toys Swimming Sinkers for Kids Dive Torpedo Swim Pool Sinkers Bath Torpedo Water Toy Underwater Training Pool Toys for Kids 7-12 Girls Boys Pool Game
- Price
- £5.45
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
54
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
25%
- DTYDECLE21%
- Zoggs19%
- Intex13%
- Xndryan9%
- Mactoou6%
- yayafunfun6%
Demand
Sinkers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.8×
Search terms
Top Sinkers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pool sinkers for kids16K/yr
- sinkies19K/yr
- pool sinkers13K/yr
- sinkers for swimming kids17K/yr
- zoggs pool toys8K/yr
- sinkers9K/yr
- swimming sinkers for kids8K/yr
- swimming sinkers5K/yr
- swimming weights for kids3K/yr
- sinkers for swimming pool902/yr
Reviews and returns
What reviews say buyers love and hate about Sinkers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The set is very cheap
Poor quality
the quality is much poorer
At £17.99, I do think it's priced a touch high - maybe a couple of pounds more than I'd expect -
not great value for money
overpriced
Small
small
the rings broke pretty quickly
is not useful at all for swimming items as it holds water inside
Love
Fun game
Great fun
Fun for everyone
Excellent and versatile product
Good quality
Good variety
Great value
Good value
Worth the price
easy to spot in the water, and sink well which makes them perfect for diving practice
The cards are waterproof
Great for encouraging children to become more confident in the water
As described
As expected
Just as described
Return
0.4% Return rate 46% Fixable by listing
Small
small
The set is very cheap
Poor quality
the quality is much poorer
At £17.99, I do think it's priced a touch high - maybe a couple of pounds more than I'd expect -
not great value for money
overpriced
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sinkers questions
Answered from the same tracked data.









