Simpsons Figures
FailThe top 5 brands take 100% of clicks, so Simpsons Figures is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £38K/yr155K searches / yr
- 90-day growth
- -27.5%search demand this quarter
- Competition
- 59%top-5 click share · 4 brands · 104 sellers
Flapen Score
Simpsons Figures against its category
The dotted line is the Toys & Games average. Past it, Simpsons Figures is stronger. Inside it, weaker.
Market
The Simpsons Figures market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Simpsons Figures 155K times last year and spent an estimated £38K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- -27.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £38Ka year
- Peak month
- November3.6× the quietest month
- Top search term
- simpsons figures55K searches a year
02 · Price
A sale here is worth £19.42.
Listings sell for £19.42 on average, from £4.61 to £55.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.42 that is £0 to £2K a year per listing.
- Average price
- £19.42inside the $15 to $100 sweet spot
- Price range
- £4.61–£55.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #861 within Dolls & Accessories. It carries 338 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 100%
- Out of stock, average day
- 8.5%
- Average rank
- #861in Dolls & Accessories
- Average rating
- 4.71 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 338per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Simpsons Figures products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Simpsons 2.5 Inch Figure Springfield City Multipack
- Price
- £22.75
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago

THE SIMPSONS JAKKS Pacific Action Figures Family Multi-Pack 6.35cm Scale Figures Includes Homer Marge Bart Lisa Maggie Santas Little Helper and Snowball II
- Price
- £14.87
- Rating
- 4.7/5
- Reviews
- 1,316
- Age
- 2y ago

The Simpsons JAKKS Pacific Krusty Cast Action Figures Multi-Pack 6.35cm Scale Figures Includes Krusty Mojo Itchy Scratchy and Sideshow Mel along with Krustys Clown Car
- Price
- £15.83
- Rating
- 4.8/5
- Reviews
- 194
- Age
- 11mo ago

THE SIMPSONS JAKKS Pacific Living Room Diorama House Playset Officially Licensed Includes 6cm Homer Mini Figurine and Accessories Fun Interactive Features Gift for Kids and Collectors
- Price
- £14.49
- Rating
- 4.6/5
- Reviews
- 625
- Age
- 2y ago

The Simpsons Grampa Simpson 5 / 12.7cm Collectible Action Figure by JAKKS Pacific Includes Cane Accessory Articulated Action Figure Collectors Display Packaging
- Price
- £9.84
- Rating
- 4.7/5
- Reviews
- 665
- Age
- 11mo ago
Trending
90-day click momentum
The Simpsons Family Figures with Sedan Vehicle Playset
- Price
- £55.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

The Simpsons JAKKS Pacific Groundskeeper Willie 5 / 12.7cm Collectible Action Figure Includes Shovel and Bagpipes Accessories Articulated Figurine Collectors Display Packaging
- Price
- £4.61
- Rating
- 4.7/5
- Reviews
- 665
- Age
- 2y ago

The Simpsons Ultimates Moe 7-Inch Action Figure
- Price
- £43.41
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 3y ago

The Simpsons 2.5 Inch Figure Springfield City Multipack
- Price
- £22.75
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago

The Simpsons Bart with Skateboard 5 / 12.7cm Action Figure by JAKKS Pacific Includes Skateboard Accessory Highly Articulated Collectors Display Packaging
- Price
- £6.96
- Rating
- 5.0/5
- Reviews
- 53
- Age
- 1y ago
Newest
by launch date
The Simpsons Family Figures with Sedan Vehicle Playset
- Price
- £55.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Grupo Erik Battery Lamp - The Simpsons Gifts | Desk Lamp Table Mood Light Gaming Light | The Simpsons Figures - TV with Bendable Antennas Cool Room Decor
- Price
- £28.37
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 9mo ago

The Simpsons Grampa Simpson 5 / 12.7cm Collectible Action Figure by JAKKS Pacific Includes Cane Accessory Articulated Action Figure Collectors Display Packaging
- Price
- £9.84
- Rating
- 4.7/5
- Reviews
- 665
- Age
- 11mo ago

The Simpsons Daredevil Bart Collectible 20cm Plush by JAKKS Pacific Officially Licensed Soft Plush with Sculpted Head Detailed Design Features Fabric Cape Collect the Entire Simpsons Family
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 11mo ago

The Simpsons JAKKS Pacific Krusty Cast Action Figures Multi-Pack 6.35cm Scale Figures Includes Krusty Mojo Itchy Scratchy and Sideshow Mel along with Krustys Clown Car
- Price
- £15.83
- Rating
- 4.8/5
- Reviews
- 194
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Jakks Pacific87%
- The Simpsons7%
- Grupo Erik3%
- Shelf Talkers2%
Demand
Simpsons Figures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Simpsons Figures search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- simpsons figures55K/yr
- jakks pacific simpsons27K/yr
- the simpsons figures21K/yr
- simpsons jakks15K/yr
- simpsons toys21K/yr
- jakks pacific6K/yr
- the simpsons toys9K/yr
Reviews and returns
What reviews say buyers love and hate about Simpsons Figures
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
So much bigger than expected
Way bigger than expected
Great item bigger than expected
Flimsy item
it even fires rockets
even fires rockets
Could be better quality
There is no string to pull as you can see in the video
Love
It's well made
Good quality
Great quality and fun
Great fun
Absolutely fantastic toy
Great toy for teenagers
Fantastic figure set at a steal of a price during prime day
good price
Well worth the money
These figures are fantastic, they are well presented and great for collecting, perfect likeness and proportions
As a collector and fan, I love Jakks Pacific's use of the license and hope they continue releasing new Simpsons stuff
size
Return
1.4% Return rate 16% Fixable by listing
I've no gift for the child
So much bigger than expected
Way bigger than expected
Great item bigger than expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Simpsons Figures questions
Answered from the same tracked data.









