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Simpsons Figures

Fail

The top 5 brands take 100% of clicks, so Simpsons Figures is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£38K/yr155K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
59%top-5 click share · 4 brands · 104 sellers

Flapen Score

Simpsons Figures against its category

The dotted line is the Toys & Games average. Past it, Simpsons Figures is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Simpsons Figures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Simpsons Figures 155K times last year and spent an estimated £38K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
1.3%
Market size, estimated
£38Ka year
Peak month
November3.6× the quietest month
Top search term
simpsons figures55K searches a year

02 · Price

A sale here is worth £19.42.

Listings sell for £19.42 on average, from £4.61 to £55.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.42 that is £0 to £2K a year per listing.

Average price
£19.42inside the $15 to $100 sweet spot
Price range
£4.61–£55.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #861 within Dolls & Accessories. It carries 338 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#861in Dolls & Accessories
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
338per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Simpsons Figures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Jakks Pacific87%
  • The Simpsons7%
  • Grupo Erik3%
  • Shelf Talkers2%

Demand

Simpsons Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Simpsons Figures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • simpsons figures55K/yr
  • jakks pacific simpsons27K/yr
  • the simpsons figures21K/yr
  • simpsons jakks15K/yr
  • simpsons toys21K/yr
  • jakks pacific6K/yr
  • the simpsons toys9K/yr

Reviews and returns

What reviews say buyers love and hate about Simpsons Figures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%+1.09

So much bigger than expected

Way bigger than expected

Great item bigger than expected

Strength14%−0.09

Flimsy item

Flammable14%+0.41

it even fires rockets

even fires rockets

Quality-Overall14%+0.45

Could be better quality

Strap/String Quality7%−0.04

There is no string to pull as you can see in the video

Love

Quality-Overall32%+0.45

It's well made

Good quality

Great quality and fun

Fun/Entertainment Experience24%−0.03

Great fun

Absolutely fantastic toy

Great toy for teenagers

Value For Money19%+1.51

Fantastic figure set at a steal of a price during prime day

good price

Well worth the money

Collectibles11%+0.85

These figures are fantastic, they are well presented and great for collecting, perfect likeness and proportions

As a collector and fan, I love Jakks Pacific's use of the license and hope they continue releasing new Simpsons stuff

Size-Overall3%+1.09

size

Return

1.4% Return rate 16% Fixable by listing

Gifting Purpose15%█▄▂▃▁▁

I've no gift for the child

Size-Overall12%▁▁█▆▁▁

So much bigger than expected

Way bigger than expected

Great item bigger than expected

Value For Money12%▁█▃▁▁▁
Material Quality9%▁▁██▁▁
Defective Material/Parts7%▁▄▄█▁▁

FAQ

Common Simpsons Figures questions

Answered from the same tracked data.