simpsons figures
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£19.42avg listing price — sweet spot $15–$100
Review moat
Great337.6avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.61–£55.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 155K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, simpsons figures is a £38K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
simpsons figures market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £49K–£58K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #861
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 15%
- Out of stock
- 8.5%
- Avg brand age
- 50 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Jakks Pacific87%
- The Simpsons7%
- Grupo Erik3%
- Shelf Talkers2%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -27.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top simpsons figures search terms
- simpsons figures55K/yr
- jakks pacific simpsons27K/yr
- the simpsons figures21K/yr
- simpsons jakks15K/yr
- simpsons toys21K/yr
- jakks pacific6K/yr
- the simpsons toys9K/yr
Top simpsons figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Simpsons 2.5 Inch Figure Springfield City Multipack
Jakks Pacific£22.754.7★62 rev
THE SIMPSONS JAKKS Pacific Action Figures Family Multi-Pack 6.35cm Scale Figures Includes Homer Marge Bart Lisa Maggie Santas Little Helper and Snowball II
Jakks Pacific£14.874.7★1,316 rev
The Simpsons JAKKS Pacific Krusty Cast Action Figures Multi-Pack 6.35cm Scale Figures Includes Krusty Mojo Itchy Scratchy and Sideshow Mel along with Krustys Clown Car
Jakks Pacific£15.834.8★194 rev
THE SIMPSONS JAKKS Pacific Living Room Diorama House Playset Officially Licensed Includes 6cm Homer Mini Figurine and Accessories Fun Interactive Features Gift for Kids and Collectors
Jakks Pacific£14.494.6★625 rev
The Simpsons Grampa Simpson 5 / 12.7cm Collectible Action Figure by JAKKS Pacific Includes Cane Accessory Articulated Action Figure Collectors Display Packaging
Jakks Pacific£9.844.7★665 rev
Newest
by launch date
The Simpsons Family Figures with Sedan Vehicle Playset
Jakks Pacific£55.321 rev
Grupo Erik Battery Lamp - The Simpsons Gifts | Desk Lamp Table Mood Light Gaming Light | The Simpsons Figures - TV with Bendable Antennas Cool Room Decor
Grupo Erik£28.3758 rev
The Simpsons Grampa Simpson 5 / 12.7cm Collectible Action Figure by JAKKS Pacific Includes Cane Accessory Articulated Action Figure Collectors Display Packaging
Jakks Pacific£9.84665 rev
The Simpsons Daredevil Bart Collectible 20cm Plush by JAKKS Pacific Officially Licensed Soft Plush with Sculpted Head Detailed Design Features Fabric Cape Collect the Entire Simpsons Family
Jakks Pacific£9.8222 rev
The Simpsons JAKKS Pacific Krusty Cast Action Figures Multi-Pack 6.35cm Scale Figures Includes Krusty Mojo Itchy Scratchy and Sideshow Mel along with Krustys Clown Car
Jakks Pacific£15.83194 rev
Trending
90-day click momentumThe Simpsons Family Figures with Sedan Vehicle Playset
Jakks Pacific£55.325.0★
The Simpsons JAKKS Pacific Groundskeeper Willie 5 / 12.7cm Collectible Action Figure Includes Shovel and Bagpipes Accessories Articulated Figurine Collectors Display Packaging
Jakks Pacific£4.614.7★
The Simpsons Ultimates Moe 7-Inch Action Figure
The Simpsons£43.414.8★
The Simpsons 2.5 Inch Figure Springfield City Multipack
Jakks Pacific£22.754.7★
The Simpsons Bart with Skateboard 5 / 12.7cm Action Figure by JAKKS Pacific Includes Skateboard Accessory Highly Articulated Collectors Display Packaging
Jakks Pacific£6.965.0★
What buyers say about simpsons figures
What buyers praise and complain about, mined from review topics.What buyers love
“It's well made”
“Great fun”
“Fantastic figure set at a steal of a price during prime day”
“These figures are fantastic, they are well presented and great for collecting, perfect likeness and proportions”
“size”
“A warm, subtle, glowing presence in the corner”
“It was a gift”
“Simple and very effective”
What buyers complain about
“So much bigger than expected”
“Flimsy item”
“it even fires rockets”
“Could be better quality”
“There is no string to pull as you can see in the video”
“I've no gift for the child”
“Need more colour variants now”
Top return reasons
Common questions
- Is simpsons figures profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 20 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.5%. Flapen's verdict: Skip it (34/100).
- How competitive is the simpsons figures niche?
- 4 brands and 104 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in simpsons figures?
- Top complaints mined from reviews: Size-Overall, Strength, Flammable. The return rate is 1.4%.
- When does demand for simpsons figures peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the simpsons figures niche?
- Listings span £4.61–£55.32; the average listing price is £19.42 (sweet spot $15–$100). The average incumbent carries 338 reviews — the moat a new listing must climb.