Skip to content

Simpsons Figures

brand-locked demand (top 5 brands take 100% of clicks) — Simpsons Figures doesn't clear our bar today.

Flapen Score

34
Skip it
Market size 10Growth 11Conversion 16Competition 43Returns 86Price range 79Avg price 86Brand share 0Review moat 83Quality gap 18
This niche Category average

Is Simpsons Figures profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Simpsons Figures is a £38K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Simpsons Figures: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.5% over the last 90 days and 1.3% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr3K
Search volume / yr-27.5%155K
Conversion rate1.3%
Avg price£19.42

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 104
Top-5 product click share59%
Open market0%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement15%
New entrants (1y)6· 1 succeeded
Avg rating4.7★
Avg reviews338

Top Simpsons Figures products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Jakks Pacific87%
  • The Simpsons7%
  • Grupo Erik3%
  • Shelf Talkers2%

Simpsons Figures demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume155KCVR1.3%Products20Brands4Top 5 Brands100%OOS Rate8.5%Rating4.7★Reviews338Avg BSR#861
8K6KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Top Simpsons Figures search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • simpsons figures55K/yr
  • jakks pacific simpsons27K/yr
  • the simpsons figures21K/yr
  • simpsons jakks15K/yr
  • simpsons toys21K/yr
  • jakks pacific6K/yr
  • the simpsons toys9K/yr

What reviews say buyers love and hate about Simpsons Figures

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Quality-Overall32%

It's well made

Fun/Entertainment Experience24%

Great fun

Value For Money19%

Fantastic figure set at a steal of a price during prime day

Collectibles11%

These figures are fantastic, they are well presented and great for collecting, perfect likeness and proportions

Size-Overall3%

size

What buyers complain about

93% of reviews
Size-Overall29%

So much bigger than expected

Strength14%

Flimsy item

Flammable14%

it even fires rockets

Quality-Overall14%

Could be better quality

Strap/String Quality7%

There is no string to pull as you can see in the video

Simpsons Figures return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
15%
2Size-Overall
12%
3Value For Money
12%
4Material Quality
9%
5Defective Material/Parts
7%

Common Simpsons Figures questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Simpsons Figures 34/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 20 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -27.5% over the last 90 days.
Search demand for Simpsons Figures on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.6× the quietest.