- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £40K/yr99K searches / yr
- 90-day growth
- -27.5%search demand this quarter
- Competition
- 98%top-5 click share · 3 brands · 35 sellers
Flapen Score
Simbrix against its category
The dotted line is the Toys & Games average. Past it, Simbrix is stronger. Inside it, weaker.
Market
The Simbrix market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Simbrix 99K times last year and spent an estimated £40K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -27.5%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £40Ka year
- Peak month
- November6.1× the quietest month
- Top search term
- simbrix66K searches a year
02 · Price
A sale here is worth £16.13.
Listings sell for £16.13 on average, from £6.79 to £41.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £16.13 that is £4K to £8K a year per listing.
- Average price
- £16.13inside the $15 to $100 sweet spot
- Price range
- £6.79–£41.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.5% of listings are out of stock. The average listing ranks #1,459 within Arts & Crafts. It carries 48 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 35.5%
- Average rank
- #1,459in Arts & Crafts
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 48per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Simbrix products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Character Options 07997 Simbrix Theme Pack Glowing Galactic with 1500+ brix Creative Activity STEAM Arts and Crafts Kids Toys for Girls & Boys Ages 5 and up
- Price
- £11.93
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 2y ago

Bizak Simbrix 3D Studio Building Case with 16 Colors Brix Templates and Connectors Toy for Boys and Girls 5+ Years Old 64008005
- Price
- £41.80
- Rating
- 4.8/5
- Reviews
- 165
- Age
- 3y ago

Simbrix Big Builds Dragon 1500+ brix Arts and crafts toys for boys and girls Pixel wall art and 3D display
- Price
- £11.45
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 2y ago

Simbrix 08252 Colour Mix Tubes Includes 1250+ brix Totally Mess Free Crafts Create Pixel Art STEM Toys (Styles May Vary) Multicolour
- Price
- £11.52
- Rating
- 2.6/5
- Reviews
- 3
- Age
- 2y ago

Sim Brix - Disney Stitch Feature Set
- Price
- £13.31
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 1y ago
Trending
90-day click momentum
Bizak Simbrix 3D Studio Building Case with 16 Colors Brix Templates and Connectors Toy for Boys and Girls 5+ Years Old 64008005
- Price
- £41.80
- Rating
- 4.8/5
- Reviews
- 165
- Age
- 3y ago

Starnearby Brainy Knots Game Twisted Rope Challenge Puzzle Game 2 to 4 Players Logic Strategy Untangling Board Game for Kids & Adults Family Travel Party Games
- Price
- £6.79
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 1y ago

Simbrix 08252 Colour Mix Tubes Includes 1250+ brix Totally Mess Free Crafts Create Pixel Art STEM Toys (Styles May Vary) Multicolour
- Price
- £11.52
- Rating
- 2.6/5
- Reviews
- 3
- Age
- 2y ago

Character Options 07997 Simbrix Theme Pack Glowing Galactic with 1500+ brix Creative Activity STEAM Arts and Crafts Kids Toys for Girls & Boys Ages 5 and up
- Price
- £11.93
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 2y ago

Simbrix Big Builds Dragon 1500+ brix Arts and crafts toys for boys and girls Pixel wall art and 3D display
- Price
- £11.45
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 2y ago
Newest
by launch date
Starnearby Brainy Knots Game Twisted Rope Challenge Puzzle Game 2 to 4 Players Logic Strategy Untangling Board Game for Kids & Adults Family Travel Party Games
- Price
- £6.79
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 1y ago

Sim Brix - Disney Stitch Feature Set
- Price
- £13.31
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 1y ago

Simbrix 08252 Colour Mix Tubes Includes 1250+ brix Totally Mess Free Crafts Create Pixel Art STEM Toys (Styles May Vary) Multicolour
- Price
- £11.52
- Rating
- 2.6/5
- Reviews
- 3
- Age
- 2y ago

Simbrix Big Builds Dragon 1500+ brix Arts and crafts toys for boys and girls Pixel wall art and 3D display
- Price
- £11.45
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 2y ago

Character Options 07997 Simbrix Theme Pack Glowing Galactic with 1500+ brix Creative Activity STEAM Arts and Crafts Kids Toys for Girls & Boys Ages 5 and up
- Price
- £11.93
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
98%
Top 20: 100%
Open market
0%
- Simbrix Connect & Wow74%
- Bizak24%
- Starnearby2%
- Open — no brand owns it (0%)
Demand
Simbrix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×
Search terms
Top Simbrix search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- simbrix66K/yr
- sim brix28K/yr
- sim bricks5K/yr
Reviews and returns
What reviews say buyers love and hate about Simbrix
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
clearly not as advertised
Highly overpriced and clearly not as advertised
Love
Love this game
Great game
keeps my 8 year old entertained for ages
Good price also
a good price
Safe for playmates
It was colourful
Brought as gift and loved it
Great gift
Return
0.7% Return rate 20% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Simbrix questions
Answered from the same tracked data.









