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Simbrix

Fail

The top 5 brands take 100% of clicks, so Simbrix is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£40K/yr99K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
98%top-5 click share · 3 brands · 35 sellers

Flapen Score

Simbrix against its category

The dotted line is the Toys & Games average. Past it, Simbrix is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Simbrix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Simbrix 99K times last year and spent an estimated £40K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
2.5%
Market size, estimated
£40Ka year
Peak month
November6.1× the quietest month
Top search term
simbrix66K searches a year

02 · Price

A sale here is worth £16.13.

Listings sell for £16.13 on average, from £6.79 to £41.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £16.13 that is £4K to £8K a year per listing.

Average price
£16.13inside the $15 to $100 sweet spot
Price range
£6.79–£41.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.5% of listings are out of stock. The average listing ranks #1,459 within Arts & Crafts. It carries 48 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
35.5%
Average rank
#1,459in Arts & Crafts
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
48per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Simbrix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Simbrix Connect & Wow74%
  • Bizak24%
  • Starnearby2%
  • Open — no brand owns it (0%)

Demand

Simbrix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Simbrix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • simbrix66K/yr
  • sim brix28K/yr
  • sim bricks5K/yr

Reviews and returns

What reviews say buyers love and hate about Simbrix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.13

clearly not as advertised

Value For Money50%−0.15

Highly overpriced and clearly not as advertised

Love

Fun/Entertainment Experience40%+3.17

Love this game

Great game

keeps my 8 year old entertained for ages

Value For Money20%−0.15

Good price also

a good price

Safety Standards10%+0.58

Safe for playmates

Color10%−0.04

It was colourful

Gifting Purpose10%+0.58

Brought as gift and loved it

Great gift

Return

0.7% Return rate 20% Fixable by listing

Gifting Purpose20%▁▁█▁▆▁
Defective Material/Parts20%▁▁▁▁█▁
Instructions/User Manual/Troubleshooting20%▁▁▁▁█▁
Quality-Overall10%▁▁▁▁█▁
Stretchability/Expandability/Elasticity10%▁█▁▁▁▁

FAQ

Common Simbrix questions

Answered from the same tracked data.