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Shut the Box Game

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -18.3% this quarter, so Shut the Box Game is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 44
Market size
£262K/yr236K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
49%top-5 click share · 14 brands · 20 sellers

Flapen Score

Shut the Box Game against its category

The dotted line is the Toys & Games average. Past it, Shut the Box Game is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shut the Box Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shut the Box Game 236K times last year and spent an estimated £262K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
10.2%
Market size, estimated
£262Ka year
Peak month
November6.4× the quietest month
Top search term
shut the box game139K searches a year

02 · Price

A sale here is worth £10.96.

Listings sell for £10.96 on average, from £6.67 to £20.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £10.96 that is £5K to £8K a year per listing.

Average price
£10.96under the $15 to $100 sweet spot
Price range
£6.67–£20.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #322 within Games & Accessories. It carries 389 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
19.4%
Average rank
#322in Games & Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
389per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Shut the Box Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

20

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 99%

Open market

23%

  • EACHHAHA28%
  • VingaHouse20%
  • Jaques of London10%
  • Fentar8%
  • Toyrific6%
  • OLOSONG5%

Demand

Shut the Box Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Shut the Box Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shut the box game139K/yr
  • shut the box60K/yr
  • shut the box game 4 player24K/yr
  • shut the box game 2 player5K/yr
  • shut the box game wooden3K/yr
  • close the box game5K/yr

Reviews and returns

What reviews say buyers love and hate about Shut the Box Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.07

Poor quality finish

Quite cheap looking

Quality is not as expected

Instructions/User Manual/Troubleshooting18%−0.07

No instructions

no rules in the box and had to screen shot and print off

No game instructions with product

Size-Overall9%−0.01

Bit small

much smaller than expected

However, it is absolutely tiny in person, measuring just over 22 cm across, which makes it feel a bit fiddly to use during a four-player game

Color6%−0.05

Difficulty seeing yellow section numbers

Defective Material/Parts6%−0.03

Having a defect

Love

Fun/Entertainment Experience51%+3.85

Fun game

Good fun

Good family game

Quality-Overall11%−0.07

well made

Excellent product

Good quality

Value For Money7%+0.14

is worth the money

Excellent value for money

Good value

Gifting Purpose5%+0.31

Well received gift

Great game made a brilliant present

This was a gift

Educational-Overall4%0.00

Great fun and educational too

It is quite a nice little tool for practicing basic math addition

Good game to teach children how to count

Return

1.0% Return rate 26% Fixable by listing

Size-Overall21%█▆▇█▇▆

Bit small

much smaller than expected

However, it is absolutely tiny in person, measuring just over 22 cm across, which makes it feel a bit fiddly to use during a four-player game

Defective Material/Parts20%▇▁▆▇▅█

Having a defect

Quality-Overall16%▁▆▇▅█▅

Poor quality finish

Quite cheap looking

Quality is not as expected

Instructions/User Manual/Troubleshooting13%▁▇█▁▆▆

No instructions

no rules in the box and had to screen shot and print off

No game instructions with product

Gifting Purpose10%▁▆▁█▄▃

FAQ

Common Shut the Box Game questions

Answered from the same tracked data.