shut the box game
Worth a lookShows low returns (1.0%), but soft demand (-18.3% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Great388.81avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay£262K£262K/yr · 236K searches
Avg price
Okay£10.96avg listing price — sweet spot $15–$100
Price range
Okay£6.67–£20.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, shut the box game is a £262K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
shut the box game market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £219K–£274K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #322
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 19.4%
- Avg brand age
- 52 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
20
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
49%
Top 20: 99%
Open market
23%
- EACHHAHA28%
- VingaHouse20%
- Jaques of London10%
- Fentar8%
- Toyrific6%
- OLOSONG5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
Top shut the box game search terms
- shut the box game139K/yr
- shut the box60K/yr
- shut the box game 4 player24K/yr
- shut the box game 2 player5K/yr
- shut the box game wooden3K/yr
- close the box game5K/yr
Top shut the box game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shut the Box Game 2 Player Wooden Table Dice Game Family Travel Game
VingaHouse£7.514.6★145 rev
EACHHAHA Shut The Box 4 Player Wooden Table GameMulticolor
EACHHAHA£10.474.6★288 rev
EACHHAHA Shut The Box Game 4 Player -Wooden Table Game Dice Games Wooden Board STEM Learning Traditional Family Game for Kids
EACHHAHA£7.874.6★288 rev
Fentar Shut the Box Game 4 Player Puzzle Dice Games Premium Wooden Board
Fentar£10.684.3★407 rev
Shut the Box Game for 4 Players Wooden Table Game Family Travel Game
VingaHouse£9.864.5★387 rev
Newest
by launch dateEACHHAHA Shut The Box Game 4 Player -Wooden Table Game Dice Games Wooden Board STEM Learning Traditional Family Game for Kids
EACHHAHA£7.87288 rev
Shut The Box for 4 Players Puzzle Dice Games Wooden Table Traditional Family Travel Board Game Educational Table Math Engaging Maths Games for Home and Social Gatherings
EujRcf£10.600 rev
WZHHDM Shut the Box Game 4 Player Wooden Table Game Family Travel Game
WZHHDM£8.185 rev
Shut The Box Game Wooden with Dice 2-4 Player Math Strategy Game for Adults - Great Family Board Games Holiday Travel Fun Game Pub Games for Adults 14+
OLOSONG£10.0514 rev
Shut The Box Game Wooden for 4 Players - Math Games -Family Games for Kids and Adults - 14-inch Close The Box Game 12 Numbers - Family Board Games
Queensell£20.59462 rev
Trending
90-day click momentumEACHHAHA Shut The Box Game 4 Player -Wooden Table Game Dice Games Wooden Board STEM Learning Traditional Family Game for Kids
EACHHAHA£7.874.6★
Shut The Box for 4 Players Puzzle Dice Games Wooden Table Traditional Family Travel Board Game Educational Table Math Engaging Maths Games for Home and Social Gatherings
EujRcf£10.600.0★
Flero Shut The Box - 4 Player Dice Game - Tactics and Calculation Game (Blue/Red/Green/Yellow) - Board Game Educational Toy Educational Game for Children and Adults - 8 Dice
Flero£9.724.5★
WZHHDM Shut the Box Game 4 Player Wooden Table Game Family Travel Game
WZHHDM£8.184.1★
Flero Shut The Box - Dice Game - Tactics and Calculation Game - Board Game Educational Toy Educational Game for Children and Adults (1-12 | Green)
Flero£10.824.6★
What buyers say about shut the box game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“well made”
“is worth the money”
“Well received gift”
“Great fun and educational too”
“Good simple game”
“Bright colours makes it appealing to young minds”
“Great, not too taxing, game”
“As advertised”
“Great for 7 yo to learn math”
What buyers complain about
“Poor quality finish”
“No instructions”
“Bit small”
“Difficulty seeing yellow section numbers”
“Having a defect”
“can play just difficult to store with no box cover”
“This is a game of luck, not skill”
“Stickers stuck to item”
Top return reasons
Common questions
- Is shut the box game profitable to sell on Amazon United Kingdom?
- The niche generates £262K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the shut the box game niche?
- 14 brands and 20 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in shut the box game?
- Top complaints mined from reviews: Quality-Overall, Instructions/User Manual/Troubleshooting, Size-Overall. The return rate is 1.0%.
- When does demand for shut the box game peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.4× the quietest.
- What does it cost to enter the shut the box game niche?
- Listings span £6.67–£20.59; the average listing price is £10.96 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.