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Shut the Box Game

Shut the Box Game shows low returns (1.0%), but soft demand (-18.3% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 48Growth 16Conversion 88Competition 60Returns 95Price range 40Avg price 41Brand share 54Review moat 81Quality gap 38
This niche Category average

Is Shut the Box Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shut the Box Game is a £262K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Shut the Box Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.3% over the last 90 days and 10.2% of searches end in a purchase.

£262K

revenue / yr

Units sold / yr25K
Search volume / yr-18.3%236K
Conversion rate10.2%
Avg price£10.96

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers14 · 20
Top-5 product click share49%
Open market27%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement100%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews389

Top Shut the Box Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

20

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 99%

Open market

23%

  • EACHHAHA28%
  • VingaHouse20%
  • Jaques of London10%
  • Fentar8%
  • Toyrific6%
  • OLOSONG5%

Shut the Box Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume236KCVR10.2%Products21Brands14Top 5 Brands73%OOS Rate19.4%Rating4.5★Reviews389Avg BSR#322
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Top Shut the Box Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • shut the box game139K/yr
  • shut the box60K/yr
  • shut the box game 4 player24K/yr
  • shut the box game 2 player5K/yr
  • shut the box game wooden3K/yr
  • close the box game5K/yr

What reviews say buyers love and hate about Shut the Box Game

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Fun/Entertainment Experience51%

Fun game

Quality-Overall11%

well made

Value For Money7%

is worth the money

Gifting Purpose5%

Well received gift

Educational-Overall4%

Great fun and educational too

What buyers complain about

77% of reviews
Quality-Overall19%

Poor quality finish

Instructions/User Manual/Troubleshooting18%

No instructions

Size-Overall9%

Bit small

Color6%

Difficulty seeing yellow section numbers

Defective Material/Parts6%

Having a defect

Shut the Box Game return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
21%
2Defective Material/Parts
20%
3Quality-Overall
16%
4Instructions/User Manual/Troubleshooting
13%
5Gifting Purpose
10%

Common Shut the Box Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shut the Box Game 54/100 on Amazon United Kingdom — Worth a look. The niche generates £262K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -18.3% over the last 90 days.
Search demand for Shut the Box Game on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 6.4× the quietest.