Shut the Box Game
MaybeReturns run at only 1.0% of orders. But demand is soft, at -18.3% this quarter, so Shut the Box Game is a Maybe.
- Flapen Score
- 54 / 100Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 4454
- Market size
- £262K/yr236K searches / yr
- 90-day growth
- -18.3%search demand this quarter
- Competition
- 49%top-5 click share · 14 brands · 20 sellers
Flapen Score
Shut the Box Game against its category
The dotted line is the Toys & Games average. Past it, Shut the Box Game is stronger. Inside it, weaker.
Market
The Shut the Box Game market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shut the Box Game 236K times last year and spent an estimated £262K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.
- Searches, last 12 months
- 236K
- Growth, 90 days vs prior 90
- -18.3%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £262Ka year
- Peak month
- November6.4× the quietest month
- Top search term
- shut the box game139K searches a year
02 · Price
A sale here is worth £10.96.
Listings sell for £10.96 on average, from £6.67 to £20.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £10.96 that is £5K to £8K a year per listing.
- Average price
- £10.96under the $15 to $100 sweet spot
- Price range
- £6.67–£20.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #322 within Games & Accessories. It carries 389 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 19.4%
- Average rank
- #322in Games & Accessories
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 389per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Shut the Box Game products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Shut the Box Game 2 Player Wooden Table Dice Game Family Travel Game
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 2y ago

EACHHAHA Shut The Box 4 Player Wooden Table GameMulticolor
- Price
- £10.47
- Rating
- 4.6/5
- Reviews
- 288
- Age
- 2y ago

EACHHAHA Shut The Box Game 4 Player -Wooden Table Game Dice Games Wooden Board STEM Learning Traditional Family Game for Kids
- Price
- £7.87
- Rating
- 4.6/5
- Reviews
- 288
- Age
- 2mo ago

Fentar Shut the Box Game 4 Player Puzzle Dice Games Premium Wooden Board
- Price
- £10.68
- Rating
- 4.3/5
- Reviews
- 407
- Age
- 1y ago

Shut the Box Game for 4 Players Wooden Table Game Family Travel Game
- Price
- £9.86
- Rating
- 4.5/5
- Reviews
- 387
- Age
- 2y ago
Trending
90-day click momentum
EACHHAHA Shut The Box Game 4 Player -Wooden Table Game Dice Games Wooden Board STEM Learning Traditional Family Game for Kids
- Price
- £7.87
- Rating
- 4.6/5
- Reviews
- 288
- Age
- 2mo ago

Shut The Box for 4 Players Puzzle Dice Games Wooden Table Traditional Family Travel Board Game Educational Table Math Engaging Maths Games for Home and Social Gatherings
- Price
- £10.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Flero Shut The Box - 4 Player Dice Game - Tactics and Calculation Game (Blue/Red/Green/Yellow) - Board Game Educational Toy Educational Game for Children and Adults - 8 Dice
- Price
- £9.72
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 1y ago

WZHHDM Shut the Box Game 4 Player Wooden Table Game Family Travel Game
- Price
- £8.18
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 8mo ago

Flero Shut The Box - Dice Game - Tactics and Calculation Game - Board Game Educational Toy Educational Game for Children and Adults (1-12 | Green)
- Price
- £10.82
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 1y ago
Newest
by launch date
EACHHAHA Shut The Box Game 4 Player -Wooden Table Game Dice Games Wooden Board STEM Learning Traditional Family Game for Kids
- Price
- £7.87
- Rating
- 4.6/5
- Reviews
- 288
- Age
- 2mo ago

Shut The Box for 4 Players Puzzle Dice Games Wooden Table Traditional Family Travel Board Game Educational Table Math Engaging Maths Games for Home and Social Gatherings
- Price
- £10.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

WZHHDM Shut the Box Game 4 Player Wooden Table Game Family Travel Game
- Price
- £8.18
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 8mo ago

Shut The Box Game Wooden with Dice 2-4 Player Math Strategy Game for Adults - Great Family Board Games Holiday Travel Fun Game Pub Games for Adults 14+
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 9mo ago

Shut The Box Game Wooden for 4 Players - Math Games -Family Games for Kids and Adults - 14-inch Close The Box Game 12 Numbers - Family Board Games
- Price
- £20.59
- Rating
- 4.5/5
- Reviews
- 462
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
20
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
49%
Top 20: 99%
Open market
23%
- EACHHAHA28%
- VingaHouse20%
- Jaques of London10%
- Fentar8%
- Toyrific6%
- OLOSONG5%
Demand
Shut the Box Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
Search terms
Top Shut the Box Game search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shut the box game139K/yr
- shut the box60K/yr
- shut the box game 4 player24K/yr
- shut the box game 2 player5K/yr
- shut the box game wooden3K/yr
- close the box game5K/yr
Reviews and returns
What reviews say buyers love and hate about Shut the Box Game
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality finish
Quite cheap looking
Quality is not as expected
No instructions
no rules in the box and had to screen shot and print off
No game instructions with product
Bit small
much smaller than expected
However, it is absolutely tiny in person, measuring just over 22 cm across, which makes it feel a bit fiddly to use during a four-player game
Difficulty seeing yellow section numbers
Having a defect
Love
Fun game
Good fun
Good family game
well made
Excellent product
Good quality
is worth the money
Excellent value for money
Good value
Well received gift
Great game made a brilliant present
This was a gift
Great fun and educational too
It is quite a nice little tool for practicing basic math addition
Good game to teach children how to count
Return
1.0% Return rate 26% Fixable by listing
Bit small
much smaller than expected
However, it is absolutely tiny in person, measuring just over 22 cm across, which makes it feel a bit fiddly to use during a four-player game
Having a defect
Poor quality finish
Quite cheap looking
Quality is not as expected
No instructions
no rules in the box and had to screen shot and print off
No game instructions with product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shut the Box Game questions
Answered from the same tracked data.









