Shop
MaybeAn estimated 1.0% of orders come back. But buyers convert on only 0.9% of searches, so Shop is a Maybe.
- Flapen Score
- 57 / 100Top 12% of 1,773 Toys & Games niches · +13 vs the category median of 4457
- Market size
- £107K/yr351K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 35%top-5 click share · 28 brands · 68 sellers
Flapen Score
Shop against its category
The dotted line is the Toys & Games average. Past it, Shop is stronger. Inside it, weaker.
Market
The Shop market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shop 351K times last year and spent an estimated £107K. The top 5 brands take 54% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 351K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £107Ka year
- Peak month
- November3.7× the quietest month
- Top search term
- shop47K searches a year
02 · Price
A sale here is worth £34.74.
Listings sell for £34.74 on average, from £3.11 to £94.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £34.74 that is £0 to £3K a year per listing.
- Average price
- £34.74inside the $15 to $100 sweet spot
- Price range
- £3.11–£94.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #95 within Kitchen & Food Toys. It carries 1,118 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 67%
- Out of stock, average day
- 17.0%
- Average rank
- #95in Kitchen & Food Toys
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,118per listing
- Listings tracked
- 49
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Shop products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Bass Original Fishing Pro Trucker Hat Mesh Cap - Adjustable Snapback [Pastel Orange] 5](https://m.media-amazon.com/images/I/41pJePeHC3L.jpg)
Bass Original Fishing Pro Trucker Hat Mesh Cap - Adjustable Snapback [Pastel Orange] 5
- Price
- £13.92
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 2y ago

OOOK All-in-One Grocery Store Pretend Play with Chalkboards Reversible Kids Grocery Store Playset with Oven Scale Rolling Wheels Cash Register and More for Kids Aged 3+
- Price
- £66.90
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 1y ago

Teamson Kids Cashier Austin Interactive Wooden Play Checkout Stand with Lights and Sounds Manual Conveyor Belt Register and Display Spaces Green and White Décor on Natural Wood
- Price
- £75.96
- Rating
- 4.2/5
- Reviews
- 562
- Age
- 6y ago

Dreamon Toy Till Cash Register with Scanner for Kids Mini Kids Shop Play Till for 3 Year Old Girls Boys Pretend Role Play Money Food Learning Toys Gift for Toddler
- Price
- £18.01
- Rating
- 4.5/5
- Reviews
- 364
- Age
- 2y ago

deAO Supermarket Playset for Kids 66 PCS Grocery Store Playset Pretend Play with Kids Shopping Cart Cash Register Play Food Accessories Christmas Birthday Gift (Red)
- Price
- £37.56
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 3y ago
Trending
estimated 90-day click momentum![Bass Original Fishing Pro Trucker Hat Mesh Cap - Adjustable Snapback [Pastel Orange] 5](https://m.media-amazon.com/images/I/41pJePeHC3L.jpg)
Bass Original Fishing Pro Trucker Hat Mesh Cap - Adjustable Snapback [Pastel Orange] 5
- Price
- £13.92
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 2y ago

deAO 2-in-1 Pretend Play Coffee Shop Supermarket Toy Green Shopping Store
- Price
- £25.45
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1mo ago

COSTWAY Kids Ice Cream Shop Wooden Grocery Store Playset with 27 Accessories Ice Cream Machine Coffee Machine Credit Card Machine & Oven Role Play Dessert Shop Stand for Ages 3+ (Blue)
- Price
- £56.13
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago

Maxmass Kids Grocery Store Pretend Play Shop with Vending Machine Checkout Counter Cash Register 32PCS Accessories Children Role Play Supermarket Playset for 3+ Years Old (Green)
- Price
- £85.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

COSTWAY Pretend Play Shop Kids Supermarket Playset with Coffee Maker Vending Machine Cash Register Play Food Wooden Role Play Grocery Store for Children Ages 3+ (Pink)
- Price
- £94.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Newest
by launch date
deAO 2-in-1 Pretend Play Coffee Shop Supermarket Toy Green Shopping Store
- Price
- £25.45
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1mo ago

COSTWAY Kids Ice Cream Shop Wooden Grocery Store Playset with 27 Accessories Ice Cream Machine Coffee Machine Credit Card Machine & Oven Role Play Dessert Shop Stand for Ages 3+ (Blue)
- Price
- £56.13
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago

Maxmass Kids Grocery Store Pretend Play Shop with Vending Machine Checkout Counter Cash Register 32PCS Accessories Children Role Play Supermarket Playset for 3+ Years Old (Green)
- Price
- £85.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

COSTWAY Pretend Play Shop Kids Supermarket Playset with Coffee Maker Vending Machine Cash Register Play Food Wooden Role Play Grocery Store for Children Ages 3+ (Pink)
- Price
- £94.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

COSTWAY Pretend Play Shop Kids Supermarket Playset with Cash Register Vending Machine Chalkboard Wooden Role Play Grocery Store for Children Ages 3+ (Green)
- Price
- £68.73
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
68
Est. top-5 brand share
54%
Top 20: 92%
Est. top-5 click share
35%
Top 20: 71%
Open market
40%
- COSTWAY14%
- Bass Pro Shops12%
- deAO11%
- OOOK9%
- Teamson Kids9%
- Dreamon5%
Demand
Shop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Shop search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shop47K/yr
- role play toys43K/yr
- toy shop41K/yr
- pretend play31K/yr
- play shops for kids19K/yr
- kids role play toys23K/yr
- play shop22K/yr
- kids shop19K/yr
- kids shopping play set15K/yr
- kids role play11K/yr
Reviews and returns
What reviews say buyers love and hate about Shop
We read the reviews and the return reasons for every product selling here.
“Really disappointed in the quality the icecream counter looks good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shop questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









