Shop
MaybeReturns run at only 1.0% of orders. But buyers convert on only 0.9% of searches, so Shop is a Maybe.
- Flapen Score
- 57 / 100Top 12% of 1,773 Toys & Games niches · +13 vs the category median of 4457
- Market size
- £107K/yr351K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 35%top-5 click share · 28 brands · 68 sellers
Flapen Score
Shop against its category
The dotted line is the Toys & Games average. Past it, Shop is stronger. Inside it, weaker.
Market
The Shop market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shop 351K times last year and spent an estimated £107K. The top 5 brands take 54% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 351K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £107Ka year
- Peak month
- November3.7× the quietest month
- Top search term
- shop47K searches a year
02 · Price
A sale here is worth £34.74.
Listings sell for £34.74 on average, from £3.11 to £94.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £34.74 that is £0 to £3K a year per listing.
- Average price
- £34.74inside the $15 to $100 sweet spot
- Price range
- £3.11–£94.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #95 within Kitchen & Food Toys. It carries 1,118 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 67%
- Out of stock, average day
- 17.0%
- Average rank
- #95in Kitchen & Food Toys
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,118per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 1 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Shop products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Bass Original Fishing Pro Trucker Hat Mesh Cap - Adjustable Snapback [Pastel Orange] 5](https://m.media-amazon.com/images/I/41pJePeHC3L.jpg)
Bass Original Fishing Pro Trucker Hat Mesh Cap - Adjustable Snapback [Pastel Orange] 5
- Price
- £13.92
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 2y ago

OOOK All-in-One Grocery Store Pretend Play with Chalkboards Reversible Kids Grocery Store Playset with Oven Scale Rolling Wheels Cash Register and More for Kids Aged 3+
- Price
- £66.90
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 1y ago

Teamson Kids Cashier Austin Interactive Wooden Play Checkout Stand with Lights and Sounds Manual Conveyor Belt Register and Display Spaces Green and White Décor on Natural Wood
- Price
- £75.96
- Rating
- 4.2/5
- Reviews
- 562
- Age
- 6y ago

Dreamon Toy Till Cash Register with Scanner for Kids Mini Kids Shop Play Till for 3 Year Old Girls Boys Pretend Role Play Money Food Learning Toys Gift for Toddler
- Price
- £18.01
- Rating
- 4.5/5
- Reviews
- 364
- Age
- 2y ago

deAO Supermarket Playset for Kids 66 PCS Grocery Store Playset Pretend Play with Kids Shopping Cart Cash Register Play Food Accessories Christmas Birthday Gift (Red)
- Price
- £37.56
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 3y ago
Trending
90-day click momentum![Bass Original Fishing Pro Trucker Hat Mesh Cap - Adjustable Snapback [Pastel Orange] 5](https://m.media-amazon.com/images/I/41pJePeHC3L.jpg)
Bass Original Fishing Pro Trucker Hat Mesh Cap - Adjustable Snapback [Pastel Orange] 5
- Price
- £13.92
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 2y ago

deAO 2-in-1 Pretend Play Coffee Shop Supermarket Toy Green Shopping Store
- Price
- £25.45
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1mo ago

COSTWAY Kids Ice Cream Shop Wooden Grocery Store Playset with 27 Accessories Ice Cream Machine Coffee Machine Credit Card Machine & Oven Role Play Dessert Shop Stand for Ages 3+ (Blue)
- Price
- £56.13
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago

Maxmass Kids Grocery Store Pretend Play Shop with Vending Machine Checkout Counter Cash Register 32PCS Accessories Children Role Play Supermarket Playset for 3+ Years Old (Green)
- Price
- £85.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

COSTWAY Pretend Play Shop Kids Supermarket Playset with Coffee Maker Vending Machine Cash Register Play Food Wooden Role Play Grocery Store for Children Ages 3+ (Pink)
- Price
- £94.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Newest
by launch date
deAO 2-in-1 Pretend Play Coffee Shop Supermarket Toy Green Shopping Store
- Price
- £25.45
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1mo ago

COSTWAY Kids Ice Cream Shop Wooden Grocery Store Playset with 27 Accessories Ice Cream Machine Coffee Machine Credit Card Machine & Oven Role Play Dessert Shop Stand for Ages 3+ (Blue)
- Price
- £56.13
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago

Maxmass Kids Grocery Store Pretend Play Shop with Vending Machine Checkout Counter Cash Register 32PCS Accessories Children Role Play Supermarket Playset for 3+ Years Old (Green)
- Price
- £85.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

COSTWAY Pretend Play Shop Kids Supermarket Playset with Coffee Maker Vending Machine Cash Register Play Food Wooden Role Play Grocery Store for Children Ages 3+ (Pink)
- Price
- £94.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

COSTWAY Pretend Play Shop Kids Supermarket Playset with Cash Register Vending Machine Chalkboard Wooden Role Play Grocery Store for Children Ages 3+ (Green)
- Price
- £68.73
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
68
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
35%
Top 20: 71%
Open market
40%
- COSTWAY14%
- Bass Pro Shops12%
- deAO11%
- OOOK9%
- Teamson Kids9%
- Dreamon5%
Demand
Shop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Shop search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shop47K/yr
- role play toys43K/yr
- toy shop41K/yr
- pretend play31K/yr
- play shops for kids19K/yr
- kids role play toys23K/yr
- play shop22K/yr
- kids shop19K/yr
- kids shopping play set15K/yr
- kids role play11K/yr
Reviews and returns
What reviews say buyers love and hate about Shop
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really disappointed in the quality the icecream counter looks good
Poor quality
Extremely bad quality lasted 5 minutes before it broke
The holes for the lollies to stand in are way to big
The image looks huge
Very small
the cash drawer broke within half a day
some have already broken after one use
plastic coins broke within a couple of uses
wouldnt pay full price though
Waste of money very cheaply made
Not worth the money for what u get
Not that stable
a bit flimsy
This is absolutely not worth the money he plastic is so thin nd flimsy its very unstable one slight knock
Love
Great toy
Great fun
Fun set
Excellent quality
It feels well made
The quality is excellent, with smooth edges and beautiful colors, and it feels very sturdy
Fair price
Value for money
Excellent value
Cute gift
Birthday present
Brilliant gift
Good solid toy
Nice and sturdy
Overall the it is a good sturdy toy
Return
1.0% Return rate 40% Fixable by listing
The holes for the lollies to stand in are way to big
The image looks huge
Very small
Really disappointed in the quality the icecream counter looks good
Poor quality
Extremely bad quality lasted 5 minutes before it broke
Who choses to send a damaged product
Parts were quite flimsy
Put new batteries in and lights and sounds don't work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shop questions
Answered from the same tracked data.









