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Sherlock Holmes Costume

Fail

Demand is soft, at -82.3% this quarter, so Sherlock Holmes Costume is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£48K/yr83K searches / yr
90-day growth
-82.3%search demand this quarter
Competition
48%top-5 click share · 19 brands · 27 sellers

Flapen Score

Sherlock Holmes Costume against its category

The dotted line is the Toys & Games average. Past it, Sherlock Holmes Costume is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sherlock Holmes Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sherlock Holmes Costume 83K times last year and spent an estimated £48K. The top 5 brands take 58% of clicks. Demand peaks in Feb–Mar–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -82.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-82.3%
Conversion, latest week
3.8%
Market size, estimated
£48Ka year
Peak month
March17.1× the quietest month
Top search term
sherlock holmes costume31K searches a year

02 · Price

A sale here is worth £15.36.

Listings sell for £15.36 on average, from £6.35 to £34.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.36 that is £2K to £4K a year per listing.

Average price
£15.36inside the $15 to $100 sweet spot
Price range
£6.35–£34.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,309 within Dress-Up Accessories. It carries 269 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
85%
Out of stock, average day
10.8%
Average rank
#1,309in Dress-Up Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
269per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Sherlock Holmes Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 rising

Sellers

27

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

36%

  • GrassVillage20%
  • GYIOFAI12%
  • Kyndara10%
  • Fun Shack9%
  • I LOVE FANCY DRESS7%
  • NAUZE6%

Demand

Sherlock Holmes Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Oct, Nov · busiest ÷ quietest = 17.1×

Search terms

Top Sherlock Holmes Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sherlock holmes costume31K/yr
  • detective costume22K/yr
  • detective hat5K/yr
  • sherlock holmes hat5K/yr
  • sherlock holmes costume adult6K/yr
  • detective costume kids6K/yr
  • sherlock holmes costume kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Sherlock Holmes Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%+2.66

however unable to upload for some reason as these would show the disgraceful quality of the product

Disgraceful Quality Costume

Not good quality

Shape/Style22%−0.34

Cane folded into thirds so hat does not keep its shape at all

Terrible shape and weirdly small

Value For Money17%−0.09

Not worth the money

Waste of money

Its not worth the price

Size-Overall11%

Too small

Too small - child size

had to return as on the small size

Stitch/Finish/Polish6%−0.08

the stitching is poor

the stitching is already coming undone

Love

Quality-Overall45%+2.66

Great quality for a cheap hat

Decent quality

Excellent product

Advertised Vs Actual Product20%+1.83

True to image

Does the job

Exactly what I asked for thank you

Value For Money10%−0.09

Reasonably priced perfect for a murder mystery evening

Size-Overall10%

Good fit and shape looks great

Fits adults

Fun/Entertainment Experience5%+0.42

Good for fun

Return

3.0% Return rate 80% Fixable by listing

Size-Overall71%█▇█▇▇█

Too small

Too small - child size

had to return as on the small size

Quality-Overall11%█▅▃▇▄▅

however unable to upload for some reason as these would show the disgraceful quality of the product

Disgraceful Quality Costume

Not good quality

Advertised Vs Actual Product3%▁█▂▄▁▂
Material Quality3%▁▁▅▁█▁

Very thin material

Shape/Style2%▁█▇▁▁▁

Cane folded into thirds so hat does not keep its shape at all

Terrible shape and weirdly small

FAQ

Common Sherlock Holmes Costume questions

Answered from the same tracked data.