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Sherlock Holmes Costume

Fail

Demand is soft, at -82.3% this quarter, so Sherlock Holmes Costume is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£48K/yr83K searches / yr
90-day growth
-82.3%search demand this quarter
Competition
48%top-5 click share · 19 brands · 27 sellers

Flapen Score

Sherlock Holmes Costume against its category

The dotted line is the Toys & Games average. Past it, Sherlock Holmes Costume is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sherlock Holmes Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sherlock Holmes Costume 83K times last year and spent an estimated £48K. The top 5 brands take 58% of clicks. Demand peaks in Feb–Mar–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -82.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-82.3%
Conversion, latest week
3.8%
Market size, estimated
£48Ka year
Peak month
March17.1× the quietest month
Top search term
sherlock holmes costume31K searches a year

02 · Price

A sale here is worth £15.36.

Listings sell for £15.36 on average, from £6.35 to £34.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.36 that is £2K to £4K a year per listing.

Average price
£15.36inside the $15 to $100 sweet spot
Price range
£6.35–£34.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,309 within Dress-Up Accessories. It carries 269 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
85%
Out of stock, average day
10.8%
Average rank
#1,309in Dress-Up Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
269per listing
Listings tracked
26

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Sherlock Holmes Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 rising

Sellers

27

Est. top-5 brand share

58%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 93%

Open market

36%

  • GrassVillage20%
  • GYIOFAI12%
  • Kyndara10%
  • Fun Shack9%
  • I LOVE FANCY DRESS7%
  • NAUZE6%

Demand

Sherlock Holmes Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Oct, Nov · busiest ÷ quietest = 17.1×

Search terms

Top Sherlock Holmes Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sherlock holmes costume31K/yr
  • detective costume22K/yr
  • detective hat5K/yr
  • sherlock holmes hat5K/yr
  • sherlock holmes costume adult6K/yr
  • detective costume kids6K/yr
  • sherlock holmes costume kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Sherlock Holmes Costume

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“however unable to upload for some reason as these would show the disgraceful quality of the product”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sherlock Holmes Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data