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Sherlock Holmes Costume

soft demand (-82.3% this quarter) — Sherlock Holmes Costume doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 12Growth 0Conversion 47Competition 61Returns 50Price range 70Avg price 76Brand share 77Review moat 87Quality gap 76
This niche Category average

Is Sherlock Holmes Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sherlock Holmes Costume is a £48K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Feb–Mar–Oct–Nov. Verdict: Skip it — 48/100.

Sherlock Holmes Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -82.3% over the last 90 days and 3.8% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr4K
Search volume / yr-82.3%83K
Conversion rate3.8%
Avg price£15.36

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers19 · 27
Top-5 product click share48%
Open market42%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement81%
New entrants (1y)7· 0 succeeded
Avg rating4.3★
Avg reviews269

Top Sherlock Holmes Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 rising

Sellers

27

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

36%

  • GrassVillage20%
  • GYIOFAI12%
  • Kyndara10%
  • Fun Shack9%
  • I LOVE FANCY DRESS7%
  • NAUZE6%

Sherlock Holmes Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR3.8%Products26Brands19Top 5 Brands58%OOS Rate10.8%Rating4.3★Reviews269Avg BSR#1,309
18K13KSpike '25Prime Day '25Spike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Oct, Nov · busiest ÷ quietest = 17.1×

Top Sherlock Holmes Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sherlock holmes costume31K/yr
  • detective costume22K/yr
  • detective hat5K/yr
  • sherlock holmes hat5K/yr
  • sherlock holmes costume adult6K/yr
  • detective costume kids6K/yr
  • sherlock holmes costume kids8K/yr

What reviews say buyers love and hate about Sherlock Holmes Costume

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall45%

Great quality for a cheap hat

Advertised Vs Actual Product20%

True to image

Value For Money10%

Reasonably priced perfect for a murder mystery evening

Size-Overall10%

Good fit and shape looks great

Fun/Entertainment Experience5%

Good for fun

What buyers complain about

94% of reviews
Quality-Overall28%

however unable to upload for some reason as these would show the disgraceful quality of the product

Shape/Style22%

Cane folded into thirds so hat does not keep its shape at all

Value For Money17%

Not worth the money

Size-Overall11%

Too small

Stitch/Finish/Polish6%

the stitching is poor

Sherlock Holmes Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
71%
2Quality-Overall
11%
3Advertised Vs Actual Product
3%
4Material Quality
3%
5Shape/Style
2%

Common Sherlock Holmes Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sherlock Holmes Costume 48/100 on Amazon United Kingdom — Skip it. The niche generates £48K/yr across 26 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -82.3% over the last 90 days.
Search demand for Sherlock Holmes Costume on Amazon United Kingdom peaks in Feb–Mar–Oct–Nov, where the busiest month runs 17.1× the quietest.