Is sherlock holmes board game profitable to sell on Amazon United Kingdom?

The niche generates £3K/yr across 6 tracked products. 90-day search growth is -36.5%. Flapen's verdict: Skip it (26/100).

How competitive is the sherlock holmes board game niche?

3 brands and 84 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

When does demand for sherlock holmes board game peak?

Demand peaks in Nov–Dec; the busiest month runs 11.5× the quietest.

What does it cost to enter the sherlock holmes board game niche?

Listings span £10.40–£38.31; the average listing price is £23.47 (sweet spot $15–$100). The average incumbent carries 1,541 reviews — the moat a new listing must climb.

sherlock holmes board game

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible£23.47

avg listing price — sweet spot $15–$100

Price range

Great£10.40–£38.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,541

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-36.5%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Market size

Bad£3K

£3K/yr · 18K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, sherlock holmes board game is a £3K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 26/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

sherlock holmes board game market data

Units sold / yr: 1K–2K; avg 250–500/product
Revenue / yr: £29K–£35K; units × avg price
Conversion rate: 0.7%
Avg BSR: #2,201
Page quality: 0%
Prime: 83%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Gibsons80%
Asmodee16%
Ravensburger4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 11.5×

Open Trend

Top sherlock holmes board game search terms

221b baker street board game6K/yr -27.1%5.8% conv.
sherlock holmes board game8K/yr -56.8%2.3% conv.
sherlock holmes game4K/yr -5.5%3.1% conv.

All search terms

Top sherlock holmes board game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gibsons 221B Baker Street Mystery Board Game Solve 75 Sherlock Holmes Crimes. Ages 10+ 26 Players. Family & Party Strategy Game Night Fun

Gibsons£13.424.6★3,391 rev

Asmodee£33.644.6★2,434 rev

Gibsons Sherlock Holmes The Card Game | Mysterious Detective Quick-Play Game | Sherlock Holmes Game for Adults & Kids | Ages 8+ 3+ Players

Gibsons£10.404.5★265 rev

Ravensburger Scotland Yard Sherlock Homes Edition Family Strategy Board Game for 2 to 6 Players - Kids and Adults Age 8 Years +

Ravensburger£17.034.5★676 rev

Gibsons 221b Baker Street Game

Gibsons£28.024.8★46 rev

Newest

by launch date

Ravensburger Scotland Yard Sherlock Homes Edition Family Strategy Board Game for 2 to 6 Players - Kids and Adults Age 8 Years +

Ravensburger£17.03676 rev

4y ago

Sherlock Holmes: Consulting Detective - The Baker Street Irregulars Game

Asmodee£38.312,434 rev

6y ago

Gibsons 221b Baker Street Game

Gibsons£28.0246 rev

7y ago

Asmodee£33.642,434 rev

9y ago

Gibsons Sherlock Holmes The Card Game | Mysterious Detective Quick-Play Game | Sherlock Holmes Game for Adults & Kids | Ages 8+ 3+ Players

Gibsons£10.40265 rev

11y ago

What buyers say about sherlock holmes board game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience69%

“Fabulous Game”

Trivia Games12%

“Full of Fun and Laughter”

Value For Money7%

“it wasnt that expensive”

Ease Of Use7%

“its easy to use”

Quality-Overall5%

“Quality is good”

Top return reasons

Functionality-Overall50%

Weight Heavy25%

Size-Overall25%

Common questions

Is sherlock holmes board game profitable to sell on Amazon United Kingdom?: The niche generates £3K/yr across 6 tracked products. 90-day search growth is -36.5%. Flapen's verdict: Skip it (26/100).
How competitive is the sherlock holmes board game niche?: 3 brands and 84 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
When does demand for sherlock holmes board game peak?: Demand peaks in Nov–Dec; the busiest month runs 11.5× the quietest.
What does it cost to enter the sherlock holmes board game niche?: Listings span £10.40–£38.31; the average listing price is £23.47 (sweet spot $15–$100). The average incumbent carries 1,541 reviews — the moat a new listing must climb.