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Sherlock Holmes Board Game

Fail

The top 5 brands take 100% of clicks, so Sherlock Holmes Board Game is a Fail.

Flapen Score
26
26 / 100
Ranks 1,725 of 1,773 Toys & Games niches · −18 vs the category median of 44
Market size
£3K/yr18K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
97%top-5 click share · 3 brands · 84 sellers

Flapen Score

Sherlock Holmes Board Game against its category

The dotted line is the Toys & Games average. Past it, Sherlock Holmes Board Game is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sherlock Holmes Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sherlock Holmes Board Game 18K times last year and spent an estimated £3K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
0.7%
Market size, estimated
£3Ka year
Peak month
December11.5× the quietest month
Top search term
221b baker street board game6K searches a year

02 · Price

A sale here is worth £23.47.

Listings sell for £23.47 on average, from £10.40 to £38.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 250 to 500 of them. At £23.47 that is £6K to £12K a year per listing.

Average price
£23.47inside the $15 to $100 sweet spot
Price range
£10.40–£38.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,201 within Games & Accessories. It carries 1,541 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#2,201in Games & Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,541per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Sherlock Holmes Board Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£614£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

84

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Gibsons80%
  • Asmodee16%
  • Ravensburger4%

Demand

Sherlock Holmes Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.5×

Search terms

Top Sherlock Holmes Board Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 221b baker street board game6K/yr
  • sherlock holmes board game8K/yr
  • sherlock holmes game4K/yr

Reviews and returns

What reviews say buyers love and hate about Sherlock Holmes Board Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Fun/Entertainment Experience69%−0.30

Fabulous Game

Great fun

Excellent board game capturing the excitement of racing around London picking up clues from various locations to solve murders

Trivia Games12%+1.95

Full of Fun and Laughter

The game is good with lots of different crimes to be solved

Value For Money7%+1.11

it wasnt that expensive

Ease Of Use7%+1.11

its easy to use

Quality-Overall5%+0.72

Quality is good

Return

1.0% Return rate 25% Fixable by listing

Functionality-Overall50%▁▁▁▁▁█
Weight Heavy25%
Size-Overall25%

FAQ

Common Sherlock Holmes Board Game questions

Answered from the same tracked data.