shepherd costume kids
Skip itSoft demand (-53.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great425.94avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.05avg listing price — sweet spot $15–$100
Price range
Okay£3.66–£22.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£146K£146K/yr · 297K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-53.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, shepherd costume kids is a £146K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
shepherd costume kids market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £72K–£96K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #1,673
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 21.3%
- Avg brand age
- 65 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
39
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
2%
- A2Z 4 Kids51%
- Wicked Costumes17%
- HENBRANDT15%
- Rubies9%
- Smiffys4%
- Morrisons2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -53.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 381.4×
Top shepherd costume kids search terms
- shepherd6K/yr
- shepherd costume46K/yr
- shepherd costume kids50K/yr
- nativity costumes for kids23K/yr
- joseph costume13K/yr
- joseph costume kids14K/yr
- shepherds costume11K/yr
- shepherd outfit6K/yr
- innkeeper costume34K/yr
- nativity costumes4K/yr
Top shepherd costume kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
A2Z 4 Kids Boys Xmas Nativity - Shepherd Costume 3-5
A2Z 4 Kids£14.484.5★38 rev
A2Z 4 Kids Boys Xmas Nativity - Shepherd Costume 6-8
A2Z 4 Kids£14.694.5★38 rev
A2Z 4 Kids Boys Xmas Nativity - Shepherd Costume 9-11
A2Z 4 Kids£14.854.5★38 rev
HENBRANDT Childrens White and Brown Shepherd Costume Xmas Joseph Costume Nativity Play Pantomime Fancy Dress Outfit for Kids Christmas Fancy Dress for Boys (Age 4-6)
HENBRANDT£9.904.4★478 rev
Bristol Novelty CC888 Shepherd Costume Medium: 116-128 cm Halloween
Rubies£9.414.4★776 rev
Newest
by launch date
WAFUNNE Flannel Animal Hooded Costume Onesie for Kids Boys Girls Cosplay Halloween Easter Dog Tedy 140 Brown
WAFUNNE£22.5712 rev
A2Z 4 Kids Boys Xmas Nativity - Shepherd Costume 3-5
A2Z 4 Kids£14.4838 rev
A2Z 4 Kids Boys Xmas Nativity - Shepherd Costume 6-8
A2Z 4 Kids£14.6938 rev
A2Z 4 Kids Boys Xmas Nativity - Shepherd Costume 9-11
A2Z 4 Kids£14.8538 rev
A2Z 4 Kids Boys Nativity Joseph Costume Xmas Outfit - Joseph Costume 12-14
A2Z 4 Kids£14.70100 rev
Trending
90-day click momentumWAFUNNE Flannel Animal Hooded Costume Onesie for Kids Boys Girls Cosplay Halloween Easter Dog Tedy 140 Brown
WAFUNNE£22.573.9★
A2Z 4 Kids Boys Xmas Nativity - Shepherd Costume 6-8
A2Z 4 Kids£14.694.5★
A2Z 4 Kids Boys Xmas Nativity - Shepherd Costume 9-11
A2Z 4 Kids£14.854.5★
Morrisons Shepherds Pie with Buttery Mash 400g
Morrisons£3.664.1★
Wicked Costumes Adult Mens Joseph Fancy Dress Costume - Standard Size
Wicked Costumes£15.474.5★
What buyers say about shepherd costume kids
What buyers praise and complain about, mined from review topics.What buyers love
“Great value and arrived in time for my sons nativity”
“Quality of materials”
“The item was nice”
“Good fit”
“did the job”
“the material is super comfortable”
“It is easy to use”
What buyers complain about
“Bit cheap and nasty”
Top return reasons
Common questions
- Is shepherd costume kids profitable to sell on Amazon United Kingdom?
- The niche generates £146K/yr across 16 tracked products. 90-day search growth is -53.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the shepherd costume kids niche?
- 7 brands and 39 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in shepherd costume kids?
- Top complaints mined from reviews: Quality-Overall. The return rate is 2.1%.
- When does demand for shepherd costume kids peak?
- Demand peaks in Nov–Dec; the busiest month runs 381.4× the quietest.
- What does it cost to enter the shepherd costume kids niche?
- Listings span £3.66–£22.57; the average listing price is £12.05 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.